With the digital revolution, eCommerce has taken over as the world’s most popular way to shop. Unfortunately, that means that if your business is not already running an eCommerce store, you’re missing out on a huge opportunity. Email marketing campaigns are one of the best ways to drive traffic and convert browsers into buyers for […]
Category: Email Marketing Blog
Websand blog posts about how you can improve your email marketing. Be that building an email marketing plan, organising your data through segmentation or email copywriting. We want you to succeed!
The starting point of any email marketing journey is data collection and one of the most used methods is the landing page. But this important point of data collection is often understated by marketers. The long term understanding of the landing pages used by your audience can help drive key decisions for your overall marketing […]
Which works better? Email Marketing for New Customers or Email Marketing for Existing Customers If you operate a small e-commerce business, you might be scratching your head. Is it better to use email marketing for existing customers or to target and convert new subscribers? It’s a dilemma that practically all brands face at some point. […]
Email marketing trends in 2021 is a guest post from our friend Ermelinda Maglione at content specialists, Venngage. Email marketing trends in 2021 to boost conversion rates If there is something that never changes about the digital world, it is constantly changing and evolving. In 2020 we saw many things occur because of the pandemic, […]