Category: Email Marketing Blog

Websand blog posts about how you can improve your email marketing. Be that building an email marketing plan, organising your data through segmentation or email copywriting. We want you to succeed!

Email Marketing Blog

Lessons from Air Jordan the best product launch in history

Post author By Saul Gowens
Post date February 7, 2021
No Comments on Lessons from Air Jordan the best product launch in history

Email Marketing Blog Agile Marketing Data Driven Marketing Blog Marketing Automation Blog

Why is Nudge Marketing a Secret Weapon for Email Marketing Success?

Post author By Saul Gowens
Post date January 24, 2021
No Comments on Why is Nudge Marketing a Secret Weapon for Email Marketing Success?

Tags customer journey marketing, customer journey planning, email marketing success, nudge marketing

Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Boost sales! Deal with your second sale void

Post author By Saul Gowens
Post date January 16, 2021
No Comments on Boost sales! Deal with your second sale void

Tags customer retention, ecommerce marketing, Email marketing, Marketing Automation, second sale void, shopify ecommerce email marketing

Email Marketing Blog

5 email marketing themes to drive success

Post author By Saul Gowens
Post date November 25, 2020
No Comments on 5 email marketing themes to drive success

Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog

5 steps to successfully put your customer journey map in play

Post author By Saul Gowens
Post date September 26, 2020
No Comments on 5 steps to successfully put your customer journey map in play

Tags customer centric email marketing, customer centric marketing automation, Customer Journey Map, customer journey marketing, email marketing strategy

Email Marketing Blog

Don’t believe the hype. Email marketing is not dead

Post author By Saul Gowens
Post date July 12, 2020
No Comments on Don’t believe the hype. Email marketing is not dead

Marketing Automation Blog Email Marketing Blog

Email Marketing Automation, Pt 2: Acquiring New Customers

Post author By Saul Gowens
Post date June 21, 2020
No Comments on Email Marketing Automation, Pt 2: Acquiring New Customers

Tags acquiring new customers, converting new customers, marketing automation strategy

Data Driven Marketing Blog Customer Segmentation Blog Email Marketing Blog Marketing Automation Blog

How to create a killer lead generation programme

Post author By Saul Gowens
Post date January 26, 2020
No Comments on How to create a killer lead generation programme

Tags creating a lead generation programme, email marketing lead generation process, email marketing lead nurture programme, lead gen strategy, lead generation strategy, lead nurture programme

Customer Retention Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How the transfer window can help you reduce customer churn

Post author By Saul Gowens
Post date January 18, 2020
No Comments on How the transfer window can help you reduce customer churn

Tags email marketing planning, email marketing strategy, marketing automation strategy, transfer window

Email Marketing Blog Data Protection - GDPR Blog Inbox Placement Blog

Opting out: a marketing guide to managing unsubscribes

Post author By Saul Gowens
Post date January 12, 2020
No Comments on Opting out: a marketing guide to managing unsubscribes

Tags managing unsubscribes, managing unsubscribes in email marketing, marketing guide to managing unsubscribes, websand managing unsubscribes

Data Driven Marketing Blog Customer Loyalty Marketing Blog Customer Retention Blog Email Marketing Blog Marketing Automation Blog

5 ways email marketing can help you win repeat customers

Post author By Saul Gowens
Post date December 13, 2019
No Comments on 5 ways email marketing can help you win repeat customers

Tags Building customer loyalty, Email marketing, Email Marketing Performance, email marketing plan, email marketing planning, How do I improve my email marketing performance, improving email performance

Customer Retention Blog Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Why you should think about customer abandonment not cart abandonment?

Post author By Saul Gowens
Post date December 7, 2019
No Comments on Why you should think about customer abandonment not cart abandonment?

Tags cart abandonment, create effective email programmes, customer abandonment, customer business fit, Email marketing, email marketing audience

Email Marketing Blog Customer Loyalty Marketing Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Black Friday Email Marketing – get an astounding plan in place

Post author By Saul Gowens
Post date November 10, 2019
No Comments on Black Friday Email Marketing – get an astounding plan in place

Tags best email marketing for e-commerce, best email marketing for ecommerce, Black Friday, Cyber Monday email marketing, data Driven Marketing, e-commerce email marketing, ecommerce email marketing, Email marketing, Planning email marketing for cyber weekend

Email Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog

Is your email marketing insane?

Post author By Saul Gowens
Post date November 6, 2019
1 Comment on Is your email marketing insane?

Tags audience segmentation, average email results, better email marketing, Customer Segmentation, email automation for ecommerce, growth hacking email marketing, is your email marketing insane, marketing lists

Email Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to structure your email marketing campaigns

Post author By Saul Gowens
Post date November 3, 2019
No Comments on How to structure your email marketing campaigns

Tags How to structure your email marketing campaigns, How to structure your email marketing programme

Data Driven Marketing Blog Customer Retention Blog Customer Segmentation Blog Email Marketing Blog

How to create your own marketing event

Post author By Saul Gowens
Post date October 25, 2019
No Comments on How to create your own marketing event

Tags email marketing planning, halloween, keep calm and carry on, marketing events, storytelling, Targeted Email Marketing

Email Marketing Blog

How do I improve the email marketing performance for e-commerce store

Post author By Saul Gowens
Post date September 28, 2019
No Comments on How do I improve the email marketing performance for e-commerce store

Tags digital marketing performance, email marketing benchmarks, Email Marketing Performance, How do I improve my email marketing performance, what digital marketers need to know about email marketing

Email Marketing Blog

Facebook Messenger doesn’t replace Your Email Marketing

Post author By Saul Gowens
Post date July 14, 2019
No Comments on Facebook Messenger doesn’t replace Your Email Marketing

Tags Chatbots replace email marketing, email marketing automation, email marketing segmentation, Facebook Messenger, facebook messenger marketing, Websand, whatsapp marketing, Why Facebook Messenger Shouldn’t Replace Your Email Marketing

Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How to Build Loyalty with Email Marketing and no need for points

Post author By Saul Gowens
Post date June 30, 2019
No Comments on How to Build Loyalty with Email Marketing and no need for points

Tags Build loyalty with email marketing, Build loyalty with marketing automation, Building loyalty with email marketing, Building loyalty with marketing automation, loyalty marketing, Loyalty marketing strategy

Email Marketing Blog Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

AB Testing for Email Marketing

Post author By Saul Gowens
Post date June 16, 2019
No Comments on AB Testing for Email Marketing

Tags A/B testing, ab testing for email marketing, AB Testing for Email Marketing Automation, building email marketing success, email marketing ab testing, email marketing excellence, how to use ab testing in email marketing, marketing automation programmes