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Customer Retention Blog blog

5 Tips for marketing to your existing customers

Do you have a separate strategy for marketing to your existing customers? You’ve probably got a marketing strategy for acquiring new customers, but do you have strategy for marketing to your existing customers. Now this might come as a little bit of a surprise, but marketers don’t seem to be as focused on marketing to […]

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Customer Retention Blog

Finding the right customer retention software

The importance of Customer Retention Software It is an old adage in the world of business that retaining customers is more beneficial than attracting new customers. 61% of businesses cite customer retention as their biggest challenge, and this is why it is so important to make sure you improve the way you are able to […]

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Customer Retention Blog Email Marketing Blog

Email Marketing for New Customers vs Email Marketing for Existing Customers

Which works better? Email Marketing for New Customers or Email Marketing for Existing Customers If you operate a small e-commerce business, you might be scratching your head. Is it better to use email marketing for existing customers or to target and convert new subscribers?  It’s a dilemma that practically all brands face at some point. […]

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Customer Retention Blog

Why Email Marketing Works Well For Customer Retention

Most businesses are familiar with the idea of email marketing for new customers. But relatively few also understand the full benefits of targeting existing customers.  Being successful at email marketing requires you to do both. Developing a process of drip-feeding relevant email marketing content to their inbox is essential for customer retention.  In this post, […]

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Boost sales! Deal with your second sale void

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Customer Retention Blog

Second Sale Conversions: your gateway to customer retention

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5 steps to successfully put your customer journey map in play

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Customer Retention Blog

Email Marketing Automation: Marketing to Existing Customers

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Customer Retention Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How the transfer window can help you reduce customer churn

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How to calculate Customer Lifetime Value and grow your business

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5 ways email marketing can help you win repeat customers

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Why you should think about customer abandonment not cart abandonment?

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How to structure your email marketing campaigns

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How to create your own marketing event

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9 ways to segment your customers and drive deeper engagement

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Power Up Your Email Marketing With A VIP Program

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AB Testing for Email Marketing

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Build strong customer retention through retain and re-engage email marketing

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Customer Retention Blog Agile Marketing Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

Getting Subscribers Onboard

Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course.  It’s connected to your website, using our API, Zapier or our WordPress Widget.  And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]

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Connecting your systems is easy with our Zapier email marketing integration