WebsandWebsand blog posts about the importance of managing customer retention or customer churn as a strategic process for ecommerce businesses to grow their customer engagement and unlock business growth
Which works better? Email Marketing for New Customers or Email Marketing for Existing Customers If you operate a small e-commerce business, you might be scratching your head. Is it better to use email marketing for existing customers or to target and convert new subscribers? It’s a dilemma that practically all brands face at some point. […]
Most businesses are familiar with the idea of email marketing for new customers. But relatively few also understand the full benefits of targeting existing customers. Being successful at email marketing requires you to do both. Developing a process of drip-feeding relevant email marketing content to their inbox is essential for customer retention. In this post, […]
Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course. It’s connected to your website, using our API, Zapier or our WordPress Widget. And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]
