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How the transfer window can help you reduce customer churn

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How to calculate Customer Lifetime Value and grow your business

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Win repeat customers – why collecting emails at Point Of Sale can help

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Why you should think about customer abandonment and not cart abandonment?

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How to structure your email marketing campaigns

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How to create your own marketing event

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9 ways to segment your customers

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Power Up Your Email Marketing With A VIP Program

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AB Testing for Email Marketing

AB Testing for Email Marketing AB testing for email marketing is a regular tactic applied by many, but in our opinion the tactic is often misused.  In this blog post we’ll investigate how you can get the best from appling AB testing in your email marketing strategy. Hang around the marketing corner of the internet long enough […]

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Build strong customer retention through retain and re-engage email marketing

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Getting Subscribers Onboard

Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course.  It’s connected to your website, using our API, Zapier or our WordPress Widget.  And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]

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Using Zapier integrations to connect your customer data to Websand

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Why Is GDPR The Ultimate in Permission Marketing?

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Do your customers journey beyond the first purchase?

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The delicate art of building customer loyalty

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Become a Customer Centric Marketer

Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data they collect, and they understand the value of each customer. Some marketing will be brand building and generic, but the majority of activity from a customer centric marketer will be […]

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Building your marketing data strategy. A guide for beginners

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Get control of your cohort analysis

Getting to grips with Cohort Analysis If you are collecting customer data, cohort analysis is can be a hugely valuable tool to help you understand business performance, especially if you are running a successful fast moving e-commerce subscription business. Our friends at Bearded Colonel, not only know how to provide fantastic shaving kit for the […]

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Marketing your customer journey

Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start.  If that sounds confusing, simply think about what you want your audience to do, and then see what they actually do. A lot is written about the strategic importance of understanding your customer […]

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How to manage your customer journey like a railway tycoon

Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage.  Complicated in that the journey can involve lots of different configurations […]