WebsandWebsand blog posts about the importance of managing customer retention or customer churn as a strategic process for ecommerce businesses to grow their customer engagement and unlock business growth
Do you have a separate strategy for marketing to your existing customers? You’ve probably got a marketing strategy for acquiring new customers, but do you have strategy for marketing to your existing customers. Now this might come as a little bit of a surprise, but marketers don’t seem to be as focused on marketing to […]
The importance of Customer Retention Software It is an old adage in the world of business that retaining customers is more beneficial than attracting new customers. 61% of businesses cite customer retention as their biggest challenge, and this is why it is so important to make sure you improve the way you are able to […]
Which works better? Email Marketing for New Customers or Email Marketing for Existing Customers If you operate a small e-commerce business, you might be scratching your head. Is it better to use email marketing for existing customers or to target and convert new subscribers? It’s a dilemma that practically all brands face at some point. […]
Most businesses are familiar with the idea of email marketing for new customers. But relatively few also understand the full benefits of targeting existing customers. Being successful at email marketing requires you to do both. Developing a process of drip-feeding relevant email marketing content to their inbox is essential for customer retention. In this post, […]
Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course. It’s connected to your website, using our API, Zapier or our WordPress Widget. And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]
