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How to create a killer lead generation programme

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How the transfer window can help you reduce customer churn

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How to calculate Customer Lifetime Value and grow your business

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Win repeat customers – why collecting emails at Point Of Sale can help

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Why you should think about customer abandonment and not cart abandonment?

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4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

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Getting the right plan in place for Black Friday Email Marketing

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Is your email marketing insane?

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How to structure your email marketing campaigns

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How to create your own marketing event

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9 ways to segment your customers

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How to Build Loyalty with Email Marketing and no need for points

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Power Up Your Email Marketing With A VIP Program

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AB Testing for Email Marketing

AB Testing for Email Marketing AB testing for email marketing is a regular tactic applied by many, but in our opinion the tactic is often misused.  In this blog post we’ll investigate how you can get the best from appling AB testing in your email marketing strategy. Hang around the marketing corner of the internet long enough […]

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6 Proven Deliverability Hacks To Help You Dramatically Boost Email Engagement

6 Proven Deliverability Hacks To Help You Dramatically Boost Email Engagement (5 Min Read) Don’t let your email marketing goals suffer the same fate as your New Year’s resolutions. Here are 6 simple hacks that will help your email marketing strategy stay on track when it comes to email deliverability. 1. Focus on Engagement Metrics […]

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How do I start building customer relationships when I sell online

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How to plan your Drip Email Marketing Sequence

Setting Up A Drip Email Marketing Sequence We’re big fans of automation here at Websand. We love the kind of email marketing where customers only receive emails when they need to. They trigger the emails by interacting – or not interacting – with your website. We realise that sometimes that isn’t enough. Or it may […]

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Which Copywriting Formulas Work Best in Email Marketing?

Which Copywriting Formulas Work Best in Email Marketing? Email marketing still generates £29bn in sales every year.  But how can you ensure that you get the most from your email marketing?  Copywriting formulas can have a major part to play. The blinking cursor in a blank document. It’s taunting you, isn’t it? Daring you to […]

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The Websand Guide to Setting Email Marketing Goals

The Websand Guide to Setting Email Marketing Goals Let me ask you a question. Do you know how effective your email marketing is? How would you answer that question? Sure, you can check your metrics. As of April 2018, the average open rate across all industries was 18.09%. Is yours higher or lower? But what […]

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Build strong customer retention through retain and re-engage email marketing