Category: Data Driven Marketing Blog

Websand blog posts related to the art of data driven marketing and how developing a data strategy for your email marketing can make a huge difference. After all you can’t send email without customer data!

Net Promoter Score Blog Customer Segmentation Blog Data Driven Marketing Blog

Net Promoter Score – A love story or a waste of time?

Post author By Saul Gowens
Post date February 11, 2021
No Comments on Net Promoter Score – A love story or a waste of time?

Net Promoter Score – A love story? Valentine’s day is upon us and I (like you) have been inundated with loads of promotional messages. It seems every business is embracing this ‘marketing event‘ to create more business for themselves. Websand is no exception, this is a blog post about finding love. But it is about the […]

Tags Customer Loyalty, Customer Segmentation, does NPS work, managing customer loyalty, managing customer retention, Managing Net Promoter Score, managing nps, Net Promoter Score, Valentines Day

Email Marketing Blog Agile Marketing Data Driven Marketing Blog Marketing Automation Blog

Why is Nudge Marketing a Secret Weapon for Email Marketing Success?

Post author By Saul Gowens
Post date January 24, 2021
No Comments on Why is Nudge Marketing a Secret Weapon for Email Marketing Success?

Tags customer journey marketing, customer journey planning, email marketing success, nudge marketing

Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Boost sales! Deal with your second sale void

Post author By Saul Gowens
Post date January 16, 2021
No Comments on Boost sales! Deal with your second sale void

Tags customer retention, ecommerce marketing, Email marketing, Marketing Automation, second sale void, shopify ecommerce email marketing

Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog

5 steps to successfully put your customer journey map in play

Post author By Saul Gowens
Post date September 26, 2020
No Comments on 5 steps to successfully put your customer journey map in play

Tags customer centric email marketing, customer centric marketing automation, Customer Journey Map, customer journey marketing, email marketing strategy

Marketing Automation Blog Data Driven Marketing Blog

Email marketing automation, pt 5: your fail-safe customer acquisition workflow

Post author By Tori Atkinson
Post date July 26, 2020
No Comments on Email marketing automation, pt 5: your fail-safe customer acquisition workflow

Data Driven Marketing Blog Customer Segmentation Blog Email Marketing Blog Marketing Automation Blog

How to create a killer lead generation programme

Post author By Saul Gowens
Post date January 26, 2020
No Comments on How to create a killer lead generation programme

Tags creating a lead generation programme, email marketing lead generation process, email marketing lead nurture programme, lead gen strategy, lead generation strategy, lead nurture programme

Customer Retention Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How the transfer window can help you reduce customer churn

Post author By Saul Gowens
Post date January 18, 2020
No Comments on How the transfer window can help you reduce customer churn

Tags email marketing planning, email marketing strategy, marketing automation strategy, transfer window

Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

How to calculate Customer Lifetime Value and grow your business

Post author By Saul Gowens
Post date January 4, 2020
No Comments on How to calculate Customer Lifetime Value and grow your business

Tags clv, customer churn, customer lifetime value, Customer Loyalty, data Driven Marketing, ecommerce customer marketing, LTV, measuring customer lifetime value, segmentation by customer lifetime value, shopify customer lifetime value

Data Driven Marketing Blog Customer Loyalty Marketing Blog Customer Retention Blog Email Marketing Blog Marketing Automation Blog

5 ways email marketing can help you win repeat customers

Post author By Saul Gowens
Post date December 13, 2019
No Comments on 5 ways email marketing can help you win repeat customers

Tags Building customer loyalty, Email marketing, Email Marketing Performance, email marketing plan, email marketing planning, How do I improve my email marketing performance, improving email performance

Customer Retention Blog Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Why you should think about customer abandonment not cart abandonment?

Post author By Saul Gowens
Post date December 7, 2019
No Comments on Why you should think about customer abandonment not cart abandonment?

Tags cart abandonment, create effective email programmes, customer abandonment, customer business fit, Email marketing, email marketing audience

Data Driven Marketing Blog

4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

Post author By Saul Gowens
Post date November 17, 2019
No Comments on 4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

Tags chatbot, Customer Journey, customer journey marketing, Email marketing, integrations, marketing integrations

Email Marketing Blog Customer Loyalty Marketing Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Black Friday Email Marketing – get an astounding plan in place

Post author By Saul Gowens
Post date November 10, 2019
No Comments on Black Friday Email Marketing – get an astounding plan in place

Tags best email marketing for e-commerce, best email marketing for ecommerce, Black Friday, Cyber Monday email marketing, data Driven Marketing, e-commerce email marketing, ecommerce email marketing, Email marketing, Planning email marketing for cyber weekend

Email Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog

Is your email marketing insane?

Post author By Saul Gowens
Post date November 6, 2019
1 Comment on Is your email marketing insane?

Tags audience segmentation, average email results, better email marketing, Customer Segmentation, email automation for ecommerce, growth hacking email marketing, is your email marketing insane, marketing lists

Email Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to structure your email marketing campaigns

Post author By Saul Gowens
Post date November 3, 2019
No Comments on How to structure your email marketing campaigns

Tags How to structure your email marketing campaigns, How to structure your email marketing programme

Data Driven Marketing Blog Customer Retention Blog Customer Segmentation Blog Email Marketing Blog

How to create your own marketing event

Post author By Saul Gowens
Post date October 25, 2019
No Comments on How to create your own marketing event

Tags email marketing planning, halloween, keep calm and carry on, marketing events, storytelling, Targeted Email Marketing

Customer Segmentation Blog Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Data Driven Marketing Blog

9 ways to segment your customers and drive deeper engagement

Post author By Saul Gowens
Post date October 12, 2019
No Comments on 9 ways to segment your customers and drive deeper engagement

Tags audience segmentation, Customer Segmentation, email segmentation strategies, segmentation strategies

Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How to Build Loyalty with Email Marketing and no need for points

Post author By Saul Gowens
Post date June 30, 2019
No Comments on How to Build Loyalty with Email Marketing and no need for points

Tags Build loyalty with email marketing, Build loyalty with marketing automation, Building loyalty with email marketing, Building loyalty with marketing automation, loyalty marketing, Loyalty marketing strategy

Customer Loyalty Marketing Blog Customer Retention Blog Data Driven Marketing Blog

Power Up Your Email Marketing With A VIP Program

Post author By Saul Gowens
Post date June 23, 2019
No Comments on Power Up Your Email Marketing With A VIP Program

Tags creating a email marketing vip program, creating a vip program for big commerce, creating a vip program for magento, creating a vip program for shopify, creating a vip program for woocommerce, how to create a vip program for your ecommerce store, vip program, Websand

Email Marketing Blog Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

AB Testing for Email Marketing

Post author By Saul Gowens
Post date June 16, 2019
No Comments on AB Testing for Email Marketing

Tags A/B testing, ab testing for email marketing, AB Testing for Email Marketing Automation, building email marketing success, email marketing ab testing, email marketing excellence, how to use ab testing in email marketing, marketing automation programmes

Email Deliverability Blog Data Driven Marketing Blog Email Marketing Blog Inbox Placement Blog Marketing Automation Blog

6 Proven email marketing deliverability hacks to boost your email engagement

Post author By Nick Varley
Post date February 3, 2019
No Comments on 6 Proven email marketing deliverability hacks to boost your email engagement

Tags Data Driven Email Marketing, data Driven Marketing, dramatically boost email engagement, Inbox Deliverability, Inbox Placement, proven deliverability hacks, proven email marketing deliverability hacks, Targeted Email Marketing