Category: Data Driven Marketing Blog
Websand blog posts related to the art of data driven marketing and how developing a data strategy for your email marketing can make a huge difference. After all you can’t send email without customer data!
AB Testing for Email Marketing AB testing for email marketing is a regular tactic applied by many, but in our opinion the tactic is often misused. In this blog post we’ll investigate how you can get the best from appling AB testing in your email marketing strategy. Hang around the marketing corner of the internet long enough […]
6 Proven Deliverability Hacks To Help You Dramatically Boost Email Engagement (5 Min Read) Don’t let your email marketing goals suffer the same fate as your New Year’s resolutions. Here are 6 simple hacks that will help your email marketing strategy stay on track when it comes to email deliverability. 1. Focus on Engagement Metrics […]
Setting Up A Drip Email Marketing Sequence We’re big fans of automation here at Websand. We love the kind of email marketing where customers only receive emails when they need to. They trigger the emails by interacting – or not interacting – with your website. We realise that sometimes that isn’t enough. Or it may […]
Which Copywriting Formulas Work Best in Email Marketing? Email marketing still generates £29bn in sales every year. But how can you ensure that you get the most from your email marketing? Copywriting formulas can have a major part to play. The blinking cursor in a blank document. It’s taunting you, isn’t it? Daring you to […]
The Websand Guide to Setting Email Marketing Goals Let me ask you a question. Do you know how effective your email marketing is? How would you answer that question? Sure, you can check your metrics. As of April 2018, the average open rate across all industries was 18.09%. Is yours higher or lower? But what […]
