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What Is Customer Segmentation And Why Is It Important In Business?

What is Customer Segmentation? Customer segmentation is the process of grouping a company’s variety of customers based on traits they have in common. The purpose of segmenting customers is to determine ways to maximize the value of each customer to the business. The process of customer segmentation allows your business to develop marketing campaigns that […]

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Customer Retention Blog Email Marketing Blog

Email Marketing for New Customers vs Email Marketing for Existing Customers

Which works better? Email Marketing for New Customers or Email Marketing for Existing Customers If you operate a small e-commerce business, you might be scratching your head. Is it better to use email marketing for existing customers or to target and convert new subscribers?  It’s a dilemma that practically all brands face at some point. […]

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Email Marketing Blog

Email marketing trends in 2021 to boost conversion rates

Email marketing trends in 2021 is a guest post from our friend Ermelinda Maglione at content specialists, Venngage. Email marketing trends in 2021 to boost conversion rates If there is something that never changes about the digital world, it is constantly changing and evolving. In 2020 we saw many things occur because of the pandemic, […]

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Customer Retention Blog

Why Email Marketing Works Well For Customer Retention

Most businesses are familiar with the idea of email marketing for new customers. But relatively few also understand the full benefits of targeting existing customers.  Being successful at email marketing requires you to do both. Developing a process of drip-feeding relevant email marketing content to their inbox is essential for customer retention.  In this post, […]

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Agile Marketing

Brexit – an e-commerce business guide. The four things you need to know

How does an e-commerce business deal with Brexit?   That’s a question I asked Carl Marsh, founder of ICEGRIPPER, a successful e-commerce business which sells products to help people ‘walk, work, run and play on winter ice and snow’  stop people falling over on ICE.  This is not a political post about Brexit.  It’s a practical […]

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Email Deliverability Blog

Learn the 4 steps to email deliverability best practice

Time to apply some email deliverability best practice A dropping email deliverability rate can drive you crazy and cost you money. Putting some email deliverability best practice in place solves that problem and keeps the money coming in. In this post we are going to explain the technical side of email marketing, to help you […]

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Net Promoter Score Blog Customer Segmentation Blog Data Driven Marketing Blog

Net Promoter Score – A love story or a waste of time?

Net Promoter Score – A love story? Valentine’s day is upon us and I (like you) have been inundated with loads of promotional messages.  It seems every business is embracing this ‘marketing event‘ to create more business for themselves. Websand is no exception, this is a blog post about finding love. But it is about the […]

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Email Marketing Blog

Lessons from Air Jordan the best product launch in history

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Email Marketing Blog Agile Marketing Data Driven Marketing Blog Marketing Automation Blog

Why is Nudge Marketing a Secret Weapon for Email Marketing Success?

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Boost sales! Deal with your second sale void

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Email Marketing Blog

5 email marketing themes to drive success

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Customer Retention Blog

Second Sale Conversions: your gateway to customer retention

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Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog

5 steps to successfully put your customer journey map in play

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Customer Segmentation Blog Marketing Automation Blog

6 certified reasons why customer journey mapping matters

A very warm welcome to you. This might be the start of your Websand customer journey, or perhaps you are well into your customer journey. You’re reading chapter 7 of our email marketing automation blog series, and this one’s a biggie. Over the last couple of chapters, we dug deep into the best practices for […]

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Customer Retention Blog

Email Marketing Automation: Marketing to Existing Customers

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Marketing Automation Blog Data Driven Marketing Blog

How to build a sensational customer acquisition workflow

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Marketing Automation Blog

Email marketing automation, pt 4: what’s loyalty marketing and how can you leverage it?

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Email Marketing Blog

Don’t believe the hype. Email marketing is not dead

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Marketing Automation Blog

The 10 commandments of ecommerce cross-selling and upselling

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Marketing Automation Blog Email Marketing Blog

Acquiring New Customers, how to capture and convert new signups