Category: blog

Websand email marketing, data and automation strategy blog

Customer Segmentation Blog Marketing Automation Blog

6 certified reasons why customer journey mapping matters

Post author By Tori Atkinson
Post date August 31, 2020
No Comments on 6 certified reasons why customer journey mapping matters

A very warm welcome to you. This might be the start of your Websand customer journey, or perhaps you are well into your customer journey. You’re reading chapter 7 of our email marketing automation blog series, and this one’s a biggie. Over the last couple of chapters, we dug deep into the best practices for […]

Tags Customer Journey

Customer Retention Blog

Email Marketing Automation: Marketing to Existing Customers

Post author By Saul Gowens
Post date August 15, 2020
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Marketing Automation Blog Data Driven Marketing Blog

Email marketing automation, pt 5: your fail-safe customer acquisition workflow

Post author By Tori Atkinson
Post date July 26, 2020
No Comments on Email marketing automation, pt 5: your fail-safe customer acquisition workflow

Marketing Automation Blog

Email marketing automation, pt 4: what’s loyalty marketing and how can you leverage it?

Post author By Tori Atkinson
Post date July 16, 2020
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Email Marketing Blog

Don’t believe the hype. Email marketing is not dead

Post author By Saul Gowens
Post date July 12, 2020
No Comments on Don’t believe the hype. Email marketing is not dead

Marketing Automation Blog

Email marketing automation, pt 3: the cross-selling and upselling pocket bible

Post author By Saul Gowens
Post date July 5, 2020
No Comments on Email marketing automation, pt 3: the cross-selling and upselling pocket bible

Marketing Automation Blog Email Marketing Blog

Email Marketing Automation, Pt 2: Acquiring New Customers

Post author By Saul Gowens
Post date June 21, 2020
No Comments on Email Marketing Automation, Pt 2: Acquiring New Customers

Tags acquiring new customers, converting new customers, marketing automation strategy

Marketing Automation Blog

Breaking down the benefits of Email Marketing Automation

Post author By Saul Gowens
Post date May 31, 2020
No Comments on Breaking down the benefits of Email Marketing Automation

Tags email marketing automation, email marketing automation benefits

Data Driven Marketing Blog Customer Segmentation Blog Email Marketing Blog Marketing Automation Blog

How to create a killer lead generation programme

Post author By Saul Gowens
Post date January 26, 2020
2 Comments on How to create a killer lead generation programme

Tags creating a lead generation programme, email marketing lead generation process, email marketing lead nurture programme, lead gen strategy, lead generation strategy, lead nurture programme

Customer Retention Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How the transfer window can help you reduce customer churn

Post author By Saul Gowens
Post date January 18, 2020
No Comments on How the transfer window can help you reduce customer churn

Tags email marketing planning, email marketing strategy, marketing automation strategy, transfer window

Email Marketing Blog Data Protection - GDPR Blog Inbox Placement Blog

Opting out: a marketing guide to managing unsubscribes

Post author By Saul Gowens
Post date January 12, 2020
No Comments on Opting out: a marketing guide to managing unsubscribes

Tags managing unsubscribes, managing unsubscribes in email marketing, marketing guide to managing unsubscribes, websand managing unsubscribes

Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

How to calculate Customer Lifetime Value and grow your business

Post author By Saul Gowens
Post date January 4, 2020
No Comments on How to calculate Customer Lifetime Value and grow your business

Tags clv, customer churn, customer lifetime value, Customer Loyalty, data Driven Marketing, ecommerce customer marketing, LTV, measuring customer lifetime value, segmentation by customer lifetime value, shopify customer lifetime value

Agile Marketing

How to create context marketing and make your results skyrocket

Post author By Saul Gowens
Post date January 3, 2020
No Comments on How to create context marketing and make your results skyrocket

Tags context based email marketing, contextual email marketing, creating context based email marketing, Email marketing, email marketing automation, planning context based email marketing

Data Driven Marketing Blog Customer Loyalty Marketing Blog Customer Retention Blog Email Marketing Blog Marketing Automation Blog

Win repeat customers – why collecting emails at Point Of Sale can help

Post author By Saul Gowens
Post date December 13, 2019
No Comments on Win repeat customers – why collecting emails at Point Of Sale can help

Tags Building customer loyalty, Email marketing, Email Marketing Performance, email marketing plan, email marketing planning, How do I improve my email marketing performance, improving email performance

Customer Retention Blog Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Why you should think about customer abandonment not cart abandonment?

Post author By Saul Gowens
Post date December 7, 2019
No Comments on Why you should think about customer abandonment not cart abandonment?

Tags cart abandonment, create effective email programmes, customer abandonment, customer business fit, Email marketing, email marketing audience

Data Driven Marketing Blog

4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

Post author By Saul Gowens
Post date November 17, 2019
No Comments on 4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

Tags chatbot, Customer Journey, customer journey marketing, Email marketing, integrations, marketing integrations

Email Marketing Blog Customer Loyalty Marketing Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Getting the right plan in place for Black Friday Email Marketing

Post author By Saul Gowens
Post date November 10, 2019
No Comments on Getting the right plan in place for Black Friday Email Marketing

Tags best email marketing for e-commerce, best email marketing for ecommerce, Black Friday, Cyber Monday email marketing, data Driven Marketing, e-commerce email marketing, ecommerce email marketing, Email marketing, Planning email marketing for cyber weekend

Email Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog

Is your email marketing insane?

Post author By Saul Gowens
Post date November 6, 2019
1 Comment on Is your email marketing insane?

Tags audience segmentation, average email results, better email marketing, Customer Segmentation, email automation for ecommerce, growth hacking email marketing, is your email marketing insane, marketing lists

Email Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to structure your email marketing campaigns

Post author By Saul Gowens
Post date November 3, 2019
No Comments on How to structure your email marketing campaigns

Tags How to structure your email marketing campaigns, How to structure your email marketing programme

Data Driven Marketing Blog Customer Retention Blog Customer Segmentation Blog Email Marketing Blog

How to create your own marketing event

Post author By Saul Gowens
Post date October 25, 2019
No Comments on How to create your own marketing event

Tags email marketing planning, halloween, keep calm and carry on, marketing events, storytelling, Targeted Email Marketing