Category: blog
Websand email marketing, data and automation strategy blog
Why GDPR is a good thing (or how to stop fearing your data) Yes, we’re going to use a dirty word in this post. And we’ll use it repeatedly. GDPR. But it doesn’t need to be a dirty word. We’ve been working under GDPR for a year now. People hated it at first because they […]
AB Testing for Email Marketing AB testing for email marketing is a regular tactic applied by many, but in our opinion the tactic is often misused. In this blog post we’ll investigate how you can get the best from appling AB testing in your email marketing strategy. Hang around the marketing corner of the internet long enough […]
The 4 Best Proven Email Copywriting Formulas for E-commerce. If you want success for your email marketing, you need to use proven email copywriting formulas. Why email? Well, despite continual death knells, email marketing still generates £29bn in sales every year. You’ve already embraced the power of segmentation. Only the right people get the right emails […]