WebsandWebsand email marketing, data and automation strategy blog
Why you need eCommerce Marketing Automation Are you running a small business? The chances are that you feel overwhelmed managing some tasks. According to the Alternative Board, more than 70% of small business owners feel overwhelmed with simple repetitive tasks. This does not come as a surprise. Entrepreneurs often have a lot on their plates, […]
Do you have a separate strategy for marketing to your existing customers? You’ve probably got a marketing strategy for acquiring new customers, but do you have strategy for marketing to your existing customers. Now this might come as a little bit of a surprise, but marketers don’t seem to be as focused on marketing to […]
With the digital revolution, eCommerce has taken over as the world’s most popular way to shop. Unfortunately, that means that if your business is not already running an eCommerce store, you’re missing out on a huge opportunity. Email marketing campaigns are one of the best ways to drive traffic and convert browsers into buyers for […]
The importance of Customer Retention Software It is an old adage in the world of business that retaining customers is more beneficial than attracting new customers. 61% of businesses cite customer retention as their biggest challenge, and this is why it is so important to make sure you improve the way you are able to […]
The starting point of any email marketing journey is data collection and one of the most used methods is the landing page. But this important point of data collection is often understated by marketers. The long term understanding of the landing pages used by your audience can help drive key decisions for your overall marketing […]
What is Customer Segmentation? Customer segmentation is the process of grouping a company’s variety of customers based on traits they have in common. The purpose of segmenting customers is to determine ways to maximize the value of each customer to the business. The process of customer segmentation allows your business to develop marketing campaigns that […]
Which works better? Email Marketing for New Customers or Email Marketing for Existing Customers If you operate a small e-commerce business, you might be scratching your head. Is it better to use email marketing for existing customers or to target and convert new subscribers? It’s a dilemma that practically all brands face at some point. […]
Email marketing trends in 2021 is a guest post from our friend Ermelinda Maglione at content specialists, Venngage. Email marketing trends in 2021 to boost conversion rates If there is something that never changes about the digital world, it is constantly changing and evolving. In 2020 we saw many things occur because of the pandemic, […]
Most businesses are familiar with the idea of email marketing for new customers. But relatively few also understand the full benefits of targeting existing customers. Being successful at email marketing requires you to do both. Developing a process of drip-feeding relevant email marketing content to their inbox is essential for customer retention. In this post, […]
How does an e-commerce business deal with Brexit? That’s a question I asked Carl Marsh, founder of ICEGRIPPER, a successful e-commerce business which sells products to help people ‘walk, work, run and play on winter ice and snow’ stop people falling over on ICE. This is not a political post about Brexit. It’s a practical […]
Time to apply some email deliverability best practice A dropping email deliverability rate can drive you crazy and cost you money. Putting some email deliverability best practice in place solves that problem and keeps the money coming in. In this post we are going to explain the technical side of email marketing, to help you […]
Net Promoter Score – A love story? Valentine’s day is upon us and I (like you) have been inundated with loads of promotional messages. It seems every business is embracing this ‘marketing event‘ to create more business for themselves. Websand is no exception, this is a blog post about finding love. But it is about the […]
A very warm welcome to you. This might be the start of your Websand customer journey, or perhaps you are well into your customer journey. You’re reading chapter 7 of our email marketing automation blog series, and this one’s a biggie. Over the last couple of chapters, we dug deep into the best practices for […]
