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Power Up Your Email Marketing With A VIP Program

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AB Testing for Email Marketing

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Email Marketing Blog

Email Copywriting: The 4 Best Proven Email Copywriting Formulas for E-commerce

The 4 Best Proven Email Copywriting Formulas for E-commerce. If you want success for your email marketing, you need to use proven email copywriting formulas. Why email? Well, despite continual death knells, email marketing still generates £29bn in sales every year. You’ve already embraced the power of segmentation. Only the right people get the right emails […]

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Customer Segmentation Blog

Integration and Segmentation – the key awesome Email Marketing

Integration and Segmentation: Your Awesome Email Marketing BFFs Henry Ford first put the moving assembly line into operation in 1913. This manufacturing innovation slashed production time to less than three hours. It depended on individual workers doing a single task. The parts moved along the line, assembled in isolation until they finished the car. Too […]

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Email Marketing Blog

The first Websand Top 10 best email newsletter listing

Top 10 best email newsletter listing Marketers use Websand to send email marketing, and that means we are responsible for the sending of a lot of email marketing.  For a lot of people, email marketing means sending a newsletter.  So we thought it time to put together our list of the top 10 best email newsletters […]

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6 Proven email marketing deliverability hacks to boost your email engagement

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Data Driven Marketing Blog

How do I start building customer relationships when I sell online

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Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How to plan your Drip Email Marketing Sequence

Setting Up A Drip Email Marketing Sequence We’re big fans of automation here at Websand. We love the kind of email marketing where customers only receive emails when they need to. They trigger the emails by interacting – or not interacting – with your website. We realise that sometimes that isn’t enough. Or it may […]

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Data Driven Marketing Blog Email Marketing Blog

Which Copywriting Formulas Work Best in Email Marketing?

Follow these copywriting formulas and add some shizzle to your email marketing  Email marketing still generates £29bn in sales every year.  But how can you ensure that you get the most from your email marketing?  Copywriting formulas can have a major part to play. The blinking cursor in a blank document. It’s taunting you, isn’t […]

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Email Marketing Blog

Building curated newsletters

Use Email to Deliver A Curated Newsletter The word ‘newsletter’ can conjure a range of images for email. Some businesses use them to update customers on their latest news. Community groups send them to let subscribers know what’s happening in the area. Companies send internal newsletters to help employees stay in touch with the business. […]

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Email Marketing Blog Marketing Automation Blog

The Fine Art of Writing the Best Email Subject Lines

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Email Marketing Blog

How to make your email marketing strategy work for you

Let’s make your email marketing strategy work for you. Way back in May 2018, inboxes all over the EU groaned beneath the weight of the endless ‘do you still want to hear from us?’ emails. Not the finest hour for email marketing.  The effects of GDPR inspired countless memes, lampooning the efforts of subscriber-hungry businesses. […]

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Data Driven Marketing Blog

The Websand Guide to Setting Email Marketing Goals

The Websand Guide to Setting Email Marketing Goals Let me ask you a question. Do you know how effective your email marketing is? How would you answer that question? Sure, you can check your metrics. As of April 2018, the average open rate across all industries was 18.09%. Is yours higher or lower? But what […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

Build strong customer retention through retain and re-engage email marketing

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Getting Subscribers Onboard

Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course.  It’s connected to your website, using our API, Zapier or our WordPress Widget.  And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]

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Customer Segmentation Blog

How to Cast a Spell on your Email Marketing with Websand’s Email Segmentation Wizard

How to Cast a Spell on your Email Marketing with Websand’s Email Segmentation Wizard It’s Friday night. You’ve logged into Netflix and you’re in the mood for a movie. Now, imagine the video streaming giant has thrown all its titles into one list. You only want the horror films but now you’re scrolling through musicals and […]

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Using Zapier integrations to connect your customer data to Websand

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Email Marketing Blog

It’s never too late to start your email list

It’s never too late to start building your email list With all the furore around GDPR, you may wonder if an email list is more trouble than it’s worth. Paid advertising is more accessible than ever. You can embrace opportunities to advertise on Facebook, Twitter, Instagram and Pinterest. And if your potential customers have inboxes […]

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Data Driven Marketing Blog Email Marketing Blog

Dark Art of SEO and how it applies to email marketing

Dark Art of SEO and how it applies to email marketing Email marketing is a great way to keep in touch with your customer base. Sending the right email at the right time puts the customer in control of their buying. Which makes you a lovely business, instead of an annoying one. You’re like a […]

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Email Marketing Blog

Why should you integrate your email and content marketing?

Why should you integrate your email and content marketing? Content is King. It’s a phrase marketers have bandied about for the past few years. And if you’re looking for lower-cost ways to drive traffic to your site? Content marketing offers advantages over paid advertising. There are key differences. Paid advertising relies on having an offer […]