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Websand email marketing, data and automation strategy blog

Why is Nudge Marketing a Secret Weapon for Email Marketing Success?

by Saul Gowens
January 24, 2021February 15, 2021

Boost sales! Deal with your second sale void

by Saul Gowens
January 16, 2021November 21, 2023

5 email marketing themes to drive success

by Saul Gowens
November 25, 2020May 11, 2023

Second Sale Conversions: your gateway to customer retention

by Saul Gowens
November 13, 2020February 15, 2021

successfully put your customer journey map email marketing guide

5 steps to successfully put your customer journey map in play

by Saul Gowens
September 26, 2020November 21, 2023

6 certified reasons why customer journey mapping matters

by Websand
August 31, 2020January 15, 2021

A very warm welcome to you. This might be the start of your Websand customer journey, or perhaps you are well into your customer journey.… Read More »6 certified reasons why customer journey mapping matters

Email Marketing Automation: Marketing to Existing Customers

by Saul Gowens
August 15, 2020May 11, 2023

How to build a sensational customer acquisition workflow

by Websand
July 26, 2020May 16, 2021

Email marketing automation, pt 4: what’s loyalty marketing and how can you leverage it?

by Websand
July 16, 2020December 5, 2023

Don’t believe the hype. Email marketing is not dead

by Saul Gowens
July 12, 2020February 16, 2021

The cross-selling and upselling pocket bible

The 10 commandments of ecommerce cross-selling and upselling

by Saul Gowens
July 5, 2020January 4, 2024

Email Marketing Automation Acquiring New Customers

Acquiring New Customers, how to capture and convert new signups

by Saul Gowens
June 21, 2020March 26, 2024

Email Marketing Automation Chapter 1 Breaking down the benefits

Breaking down the benefits of Email Marketing Automation

by Saul Gowens
May 31, 2020November 21, 2023
14 Comments

How to create a killer lead generation programme

by Saul Gowens
January 26, 2020November 20, 2023

reduce customer churn manage your transfer window

How the transfer window can help you reduce customer churn

by Saul Gowens
January 18, 2020November 14, 2023

Opting out: a marketing guide to managing unsubscribes

by Saul Gowens
January 12, 2020May 10, 2023

How to calculate Customer Lifetime Value and grow your business

by Saul Gowens
January 4, 2020November 14, 2023
6 Comments

Create context based email marketing and make your results skyrocket

by Saul Gowens
January 3, 2020February 15, 2021
1 Comment

5 Ways Collecting Emails At Point Of Sale Can Help Win Repeat Customers

5 ways email marketing can help you win repeat customers

by Saul Gowens
December 13, 2019November 21, 2023
1 Comment

Why you should think about customer abandonment not cart abandonment?

by Saul Gowens
December 7, 2019January 4, 2024

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