Category: blog

Websand email marketing, data and automation strategy blog

Marketing Automation Blog

Breaking down the benefits of Email Marketing Automation

Post author By Saul Gowens
Post date May 31, 2020
No Comments on Breaking down the benefits of Email Marketing Automation

Tags email marketing automation, email marketing automation benefits

How to create a killer lead generation programme

Post author By Saul Gowens
Post date January 26, 2020
No Comments on How to create a killer lead generation programme

Tags creating a lead generation programme, email marketing lead generation process, email marketing lead nurture programme, lead gen strategy, lead generation strategy, lead nurture programme

Customer Retention Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How the transfer window can help you reduce customer churn

Post author By Saul Gowens
Post date January 18, 2020
No Comments on How the transfer window can help you reduce customer churn

Tags email marketing planning, email marketing strategy, marketing automation strategy, transfer window

Email Marketing Blog Data Protection - GDPR Blog Inbox Placement Blog

Opting out: a marketing guide to managing unsubscribes

Post author By Saul Gowens
Post date January 12, 2020
No Comments on Opting out: a marketing guide to managing unsubscribes

Tags managing unsubscribes, managing unsubscribes in email marketing, marketing guide to managing unsubscribes, websand managing unsubscribes

Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

How to calculate Customer Lifetime Value and grow your business

Post author By Saul Gowens
Post date January 4, 2020
No Comments on How to calculate Customer Lifetime Value and grow your business

Tags clv, customer churn, customer lifetime value, Customer Loyalty, data Driven Marketing, ecommerce customer marketing, LTV, measuring customer lifetime value, segmentation by customer lifetime value, shopify customer lifetime value

Agile Marketing

Create context based email marketing and make your results skyrocket

Post author By Saul Gowens
Post date January 3, 2020
No Comments on Create context based email marketing and make your results skyrocket

Tags context based email marketing, contextual email marketing, creating context based email marketing, Email marketing, email marketing automation, planning context based email marketing

Data Driven Marketing Blog Customer Loyalty Marketing Blog Customer Retention Blog Email Marketing Blog Marketing Automation Blog

5 ways email marketing can help you win repeat customers

Post author By Saul Gowens
Post date December 13, 2019
No Comments on 5 ways email marketing can help you win repeat customers

Tags Building customer loyalty, Email marketing, Email Marketing Performance, email marketing plan, email marketing planning, How do I improve my email marketing performance, improving email performance

Customer Retention Blog Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Why you should think about customer abandonment not cart abandonment?

Post author By Saul Gowens
Post date December 7, 2019
No Comments on Why you should think about customer abandonment not cart abandonment?

Tags cart abandonment, create effective email programmes, customer abandonment, customer business fit, Email marketing, email marketing audience

Data Driven Marketing Blog

4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

Post author By Saul Gowens
Post date November 17, 2019
No Comments on 4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

Tags chatbot, Customer Journey, customer journey marketing, Email marketing, integrations, marketing integrations

Email Marketing Blog Customer Loyalty Marketing Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Black Friday Email Marketing – get an astounding plan in place

Post author By Saul Gowens
Post date November 10, 2019
No Comments on Black Friday Email Marketing – get an astounding plan in place

Tags best email marketing for e-commerce, best email marketing for ecommerce, Black Friday, Cyber Monday email marketing, data Driven Marketing, e-commerce email marketing, ecommerce email marketing, Email marketing, Planning email marketing for cyber weekend

Email Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog

Is your email marketing strategy insane?

Post author By Saul Gowens
Post date November 6, 2019
1 Comment on Is your email marketing strategy insane?

Tags audience segmentation, average email results, better email marketing, Customer Segmentation, email automation for ecommerce, growth hacking email marketing, is your email marketing insane, marketing lists

Email Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to structure your email marketing campaigns

Post author By Saul Gowens
Post date November 3, 2019
No Comments on How to structure your email marketing campaigns

Tags How to structure your email marketing campaigns, How to structure your email marketing programme

Data Driven Marketing Blog Customer Retention Blog Customer Segmentation Blog Email Marketing Blog

How to create your own marketing event

Post author By Saul Gowens
Post date October 25, 2019
No Comments on How to create your own marketing event

Tags email marketing planning, halloween, keep calm and carry on, marketing events, storytelling, Targeted Email Marketing

Customer Segmentation Blog Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Data Driven Marketing Blog

9 ways to segment your customers and drive deeper engagement

Post author By Saul Gowens
Post date October 12, 2019
No Comments on 9 ways to segment your customers and drive deeper engagement

Tags audience segmentation, Customer Segmentation, email segmentation strategies, segmentation strategies

Email Marketing Blog

How do I improve the email marketing performance for e-commerce store

Post author By Saul Gowens
Post date September 28, 2019
No Comments on How do I improve the email marketing performance for e-commerce store

Tags digital marketing performance, email marketing benchmarks, Email Marketing Performance, How do I improve my email marketing performance, what digital marketers need to know about email marketing

Email Marketing Blog

Facebook Messenger doesn’t replace Your Email Marketing

Post author By Saul Gowens
Post date July 14, 2019
No Comments on Facebook Messenger doesn’t replace Your Email Marketing

Tags Chatbots replace email marketing, email marketing automation, email marketing segmentation, Facebook Messenger, facebook messenger marketing, Websand, whatsapp marketing, Why Facebook Messenger Shouldn’t Replace Your Email Marketing

Data Protection - GDPR Blog

Why GDPR is a good thing

Why GDPR is a good thing (or how to stop fearing your data) Yes, we’re going to use a dirty word in this post. And we’ll use it repeatedly. GDPR. But it doesn’t need to be a dirty word. We’ve been working under GDPR for a year now. People hated it at first because they […]

Tags collecting gdpr consent, GDPR consent for email marketing, GDPR is a good thing, GDPR strategy for email marketing, GDPR strategy for marketers, recording gdpr consent, Stop fearing your data, Why GDPR is a good thing (or how to stop fearing your data)

Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How to Build Loyalty with Email Marketing and no need for points

Post author By Saul Gowens
Post date June 30, 2019
No Comments on How to Build Loyalty with Email Marketing and no need for points

Tags Build loyalty with email marketing, Build loyalty with marketing automation, Building loyalty with email marketing, Building loyalty with marketing automation, loyalty marketing, Loyalty marketing strategy

Customer Loyalty Marketing Blog Customer Retention Blog Data Driven Marketing Blog

Power Up Your Email Marketing With A VIP Program

Post author By Saul Gowens
Post date June 23, 2019
No Comments on Power Up Your Email Marketing With A VIP Program

Tags creating a email marketing vip program, creating a vip program for big commerce, creating a vip program for magento, creating a vip program for shopify, creating a vip program for woocommerce, how to create a vip program for your ecommerce store, vip program, Websand

Email Marketing Blog Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

AB Testing for Email Marketing

Post author By Saul Gowens
Post date June 16, 2019
No Comments on AB Testing for Email Marketing

Tags A/B testing, ab testing for email marketing, AB Testing for Email Marketing Automation, building email marketing success, email marketing ab testing, email marketing excellence, how to use ab testing in email marketing, marketing automation programmes

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