WebsandWebsand email marketing, data and automation strategy blog
Why GDPR is a good thing (or how to stop fearing your data) Yes, we’re going to use a dirty word in this post. And we’ll use it repeatedly. GDPR. But it doesn’t need to be a dirty word. We’ve been working under GDPR for a year now. People hated it at first because they […]
The 4 Best Proven Email Copywriting Formulas for E-commerce. If you want success for your email marketing, you need to use proven email copywriting formulas. Why email? Well, despite continual death knells, email marketing still generates £29bn in sales every year. You’ve already embraced the power of segmentation. Only the right people get the right emails […]
Integration and Segmentation: Your Awesome Email Marketing BFFs Henry Ford first put the moving assembly line into operation in 1913. This manufacturing innovation slashed production time to less than three hours. It depended on individual workers doing a single task. The parts moved along the line, assembled in isolation until they finished the car. Too […]
Top 10 best email newsletter listing Marketers use Websand to send email marketing, and that means we are responsible for the sending of a lot of email marketing. For a lot of people, email marketing means sending a newsletter. So we thought it time to put together our list of the top 10 best email newsletters […]
Setting Up A Drip Email Marketing Sequence We’re big fans of automation here at Websand. We love the kind of email marketing where customers only receive emails when they need to. They trigger the emails by interacting – or not interacting – with your website. We realise that sometimes that isn’t enough. Or it may […]
Use Email to Deliver A Curated Newsletter The word ‘newsletter’ can conjure a range of images for email. Some businesses use them to update customers on their latest news. Community groups send them to let subscribers know what’s happening in the area. Companies send internal newsletters to help employees stay in touch with the business. […]