WebsandFounder and CEO at Websand. Saul has involved with data driven marketing for 20+ years from building corporate loyalty programmes to helping SME's unlock growth by understanding more about the data they collect. Saul is also an associate Lecturer at Northumbria University on digital marketing and accredited GDPR consultant
Do you have a separate strategy for marketing to your existing customers? You’ve probably got a marketing strategy for acquiring new customers, but do you have strategy for marketing to your existing customers. Now this might come as a little bit of a surprise, but marketers don’t seem to be as focused on marketing to […]
With the digital revolution, eCommerce has taken over as the world’s most popular way to shop. Unfortunately, that means that if your business is not already running an eCommerce store, you’re missing out on a huge opportunity. Email marketing campaigns are one of the best ways to drive traffic and convert browsers into buyers for […]
The importance of Customer Retention Software It is an old adage in the world of business that retaining customers is more beneficial than attracting new customers. 61% of businesses cite customer retention as their biggest challenge, and this is why it is so important to make sure you improve the way you are able to […]
The starting point of any email marketing journey is data collection and one of the most used methods is the landing page. But this important point of data collection is often understated by marketers. The long term understanding of the landing pages used by your audience can help drive key decisions for your overall marketing […]
How does an e-commerce business deal with Brexit? That’s a question I asked Carl Marsh, founder of ICEGRIPPER, a successful e-commerce business which sells products to help people ‘walk, work, run and play on winter ice and snow’ stop people falling over on ICE. This is not a political post about Brexit. It’s a practical […]
Time to apply some email deliverability best practice A dropping email deliverability rate can drive you crazy and cost you money. Putting some email deliverability best practice in place solves that problem and keeps the money coming in. In this post we are going to explain the technical side of email marketing, to help you […]
Net Promoter Score – A love story? Valentine’s day is upon us and I (like you) have been inundated with loads of promotional messages. It seems every business is embracing this ‘marketing event‘ to create more business for themselves. Websand is no exception, this is a blog post about finding love. But it is about the […]
