Founder and CEO at Websand. Saul has involved with data driven marketing for 20+ years from building corporate loyalty programmes to helping SME's unlock growth by understanding more about the data they collect. Saul is also an associate Lecturer at Northumbria University on digital marketing and accredited GDPR consultant
Mastering E-commerce email marketing Email marketing remains a powerful tool for e-commerce businesses to connect with their audience, drive sales, and build lasting relationships. However,… Read More »Mastering E-commerce Email Marketing: 10 steps to success
Like any other marketing activity, creating a successful email campaign for an e-commerce store requires a combination of strategy, tactics, and execution. Sending a random… Read More »7 tips to create a successful email campaign for your e-commerce store
Why avoiding the spam folder is important. Hitting the spam folder is a major point of frustration for email marketers. All the time, effort and… Read More »Follow these 15 steps to keep avoiding the spam folder
The VAR moment A few weeks ago a VAR weekend in the Premier league. Newcastle United and West Ham United lost points due to incorrect… Read More »The Technology Decision. Is your business suffering from a VAR moment?
Boost engagement and influence behaviour by understanding the power of bias Email marketing is a great tool to influence behaviour from your audience. Websand helps… Read More »3 tips to boost engagement and influence behaviour
Lesson 1 – A review of Clubhouse Golf’s, 150th Open Campaign What is Better Email Saul? Better Email Saul is a series of videos where… Read More »Lessons in Email Marketing Best Practice – Better Email Saul
Why you need eCommerce Marketing Automation Are you running a small business? The chances are that you feel overwhelmed managing some tasks. According to the… Read More »How to get started with eCommerce marketing automation
Do you have a separate strategy for marketing to your existing customers? You’ve probably got a marketing strategy for acquiring new customers, but do you… Read More »5 Tips for marketing to your existing customers
With the digital revolution, eCommerce has taken over as the world’s most popular way to shop. Unfortunately, that means that if your business is not… Read More »Finding The Right Email Marketing Service For Your Ecommerce Store
The importance of Customer Retention Software It is an old adage in the world of business that retaining customers is more beneficial than attracting new… Read More »Finding the right customer retention software
The starting point of any email marketing journey is data collection and one of the most used methods is the landing page. But this important… Read More »I know the landing page signup form you filled out last summer
How does an e-commerce business deal with Brexit? That’s a question I asked Carl Marsh, founder of ICEGRIPPER, a successful e-commerce business which sells products… Read More »Brexit – an e-commerce business guide. The four things you need to know
Time to apply some email deliverability best practice A dropping email deliverability rate can drive you crazy and cost you money. Putting some email deliverability… Read More »Learn the 4 steps to email deliverability best practice
Net Promoter Score: A love story? Valentine’s day is upon us and I (like you) have been inundated with loads of promotional messages. It seems… Read More »Net Promoter Score: A love story or a waste of time?
