Author: Saul Gowens

Founder and CEO at Websand. Saul has involved with data driven marketing for 20+ years from building corporate loyalty programmes to helping SME's unlock growth by understanding more about the data they collect. Saul is also an associate Lecturer at Northumbria University on digital marketing and accredited GDPR consultant

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5 steps to successfully put your customer journey map in play

successfully put your customer journey map email marketing guide
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Customer Retention Blog

Email Marketing Automation: Marketing to Existing Customers

marketing to existing customers
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Email Marketing Blog

Don’t believe the hype. Email marketing is not dead

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Marketing Automation Blog

Email marketing automation, pt 3: the cross-selling and upselling pocket bible

The cross-selling and upselling pocket bible
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Marketing Automation Blog Email Marketing Blog

Email Marketing Automation, Pt 2: Acquiring New Customers

Email Marketing Automation Acquiring New Customers
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Marketing Automation Blog

Breaking down the benefits of Email Marketing Automation

Email Marketing Automation Chapter 1 Breaking down the benefits
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Data Driven Marketing Blog Customer Segmentation Blog Email Marketing Blog Marketing Automation Blog

How to create a killer lead generation programme

Lessons from Love Island - How to create a killer lead generation programme
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Customer Retention Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How the transfer window can help you reduce customer churn

reduce customer churn manage your transfer window
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Email Marketing Blog Data Protection - GDPR Blog Inbox Placement Blog

Opting out: a marketing guide to managing unsubscribes

Opting out: a marketing guide to managing unsubscribes
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Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

How to calculate Customer Lifetime Value and grow your business

calculate customer lifetime value
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Agile Marketing

How to create context marketing and make your results skyrocket

creating context based email marketing
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Data Driven Marketing Blog Customer Loyalty Marketing Blog Customer Retention Blog Email Marketing Blog Marketing Automation Blog

Win repeat customers – why collecting emails at Point Of Sale can help

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Customer Retention Blog Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Why you should think about customer abandonment not cart abandonment?

customer abandonment not cart abandonment
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Data Driven Marketing Blog

4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

4 Ways Ecommerce Brands Can Integrate Their Marketing Channels
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Email Marketing Blog Customer Loyalty Marketing Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Getting the right plan in place for Black Friday Email Marketing

Black Friday Email Marketing Planning
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Email Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog

Is your email marketing insane?

is your email marketing insane
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Email Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to structure your email marketing campaigns

How to structure your email marketing campaigns
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Data Driven Marketing Blog Customer Retention Blog Customer Segmentation Blog Email Marketing Blog

How to create your own marketing event

How to create your own marketing event
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Customer Segmentation Blog Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Data Driven Marketing Blog

9 ways to segment your customers and drive deeper engagement

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Email Marketing Blog

How do I improve email marketing performance for my online store

How do I improve my email marketing performance