Author: Saul Gowens

Founder and CEO at Websand. Saul has involved with data driven marketing for 20+ years from building corporate loyalty programmes to helping SME's unlock growth by understanding more about the data they collect. Saul is also an associate Lecturer at Northumbria University on digital marketing and accredited GDPR consultant

Email Marketing Blog Agile Marketing Data Driven Marketing Blog Marketing Automation Blog

Why is Nudge Marketing a Secret Weapon for Email Marketing Success?

Post author By Saul Gowens
Post date January 24, 2021
No Comments on Why is Nudge Marketing a Secret Weapon for Email Marketing Success?

Tags customer journey marketing, customer journey planning, email marketing success, nudge marketing

Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Boost sales! Deal with your second sale void

Post author By Saul Gowens
Post date January 16, 2021
No Comments on Boost sales! Deal with your second sale void

Tags customer retention, ecommerce marketing, Email marketing, Marketing Automation, second sale void, shopify ecommerce email marketing

Email Marketing Blog

5 email marketing themes to drive success

Post author By Saul Gowens
Post date November 25, 2020
No Comments on 5 email marketing themes to drive success

Customer Retention Blog

Second Sale Conversions: your gateway to customer retention

Post author By Saul Gowens
Post date November 13, 2020
No Comments on Second Sale Conversions: your gateway to customer retention

Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog

5 steps to successfully put your customer journey map in play

Post author By Saul Gowens
Post date September 26, 2020
No Comments on 5 steps to successfully put your customer journey map in play

Tags customer centric email marketing, customer centric marketing automation, Customer Journey Map, customer journey marketing, email marketing strategy

Customer Retention Blog

Email Marketing Automation: Marketing to Existing Customers

Post author By Saul Gowens
Post date August 15, 2020
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Email Marketing Blog

Don’t believe the hype. Email marketing is not dead

Post author By Saul Gowens
Post date July 12, 2020
No Comments on Don’t believe the hype. Email marketing is not dead

Marketing Automation Blog

Email marketing automation, pt 3: the cross-selling and upselling pocket bible

Post author By Saul Gowens
Post date July 5, 2020
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Marketing Automation Blog Email Marketing Blog

Email Marketing Automation, Pt 2: Acquiring New Customers

Post author By Saul Gowens
Post date June 21, 2020
No Comments on Email Marketing Automation, Pt 2: Acquiring New Customers

Tags acquiring new customers, converting new customers, marketing automation strategy

Marketing Automation Blog

Breaking down the benefits of Email Marketing Automation

Post author By Saul Gowens
Post date May 31, 2020
No Comments on Breaking down the benefits of Email Marketing Automation

Tags email marketing automation, email marketing automation benefits

Data Driven Marketing Blog Customer Segmentation Blog Email Marketing Blog Marketing Automation Blog

How to create a killer lead generation programme

Post author By Saul Gowens
Post date January 26, 2020
No Comments on How to create a killer lead generation programme

Tags creating a lead generation programme, email marketing lead generation process, email marketing lead nurture programme, lead gen strategy, lead generation strategy, lead nurture programme

Customer Retention Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How the transfer window can help you reduce customer churn

Post author By Saul Gowens
Post date January 18, 2020
No Comments on How the transfer window can help you reduce customer churn

Tags email marketing planning, email marketing strategy, marketing automation strategy, transfer window

Email Marketing Blog Data Protection - GDPR Blog Inbox Placement Blog

Opting out: a marketing guide to managing unsubscribes

Post author By Saul Gowens
Post date January 12, 2020
No Comments on Opting out: a marketing guide to managing unsubscribes

Tags managing unsubscribes, managing unsubscribes in email marketing, marketing guide to managing unsubscribes, websand managing unsubscribes

Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

How to calculate Customer Lifetime Value and grow your business

Post author By Saul Gowens
Post date January 4, 2020
No Comments on How to calculate Customer Lifetime Value and grow your business

Tags clv, customer churn, customer lifetime value, Customer Loyalty, data Driven Marketing, ecommerce customer marketing, LTV, measuring customer lifetime value, segmentation by customer lifetime value, shopify customer lifetime value

Agile Marketing

How to create context marketing and make your results skyrocket

Post author By Saul Gowens
Post date January 3, 2020
No Comments on How to create context marketing and make your results skyrocket

Tags context based email marketing, contextual email marketing, creating context based email marketing, Email marketing, email marketing automation, planning context based email marketing

Data Driven Marketing Blog Customer Loyalty Marketing Blog Customer Retention Blog Email Marketing Blog Marketing Automation Blog

Win repeat customers – why collecting emails at Point Of Sale can help

Post author By Saul Gowens
Post date December 13, 2019
No Comments on Win repeat customers – why collecting emails at Point Of Sale can help

Tags Building customer loyalty, Email marketing, Email Marketing Performance, email marketing plan, email marketing planning, How do I improve my email marketing performance, improving email performance

Customer Retention Blog Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Why you should think about customer abandonment not cart abandonment?

Post author By Saul Gowens
Post date December 7, 2019
No Comments on Why you should think about customer abandonment not cart abandonment?

Tags cart abandonment, create effective email programmes, customer abandonment, customer business fit, Email marketing, email marketing audience

Data Driven Marketing Blog

4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

Post author By Saul Gowens
Post date November 17, 2019
No Comments on 4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

Tags chatbot, Customer Journey, customer journey marketing, Email marketing, integrations, marketing integrations

Email Marketing Blog Customer Loyalty Marketing Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Black Friday Email Marketing – get an astounding plan in place

Post author By Saul Gowens
Post date November 10, 2019
No Comments on Black Friday Email Marketing – get an astounding plan in place

Tags best email marketing for e-commerce, best email marketing for ecommerce, Black Friday, Cyber Monday email marketing, data Driven Marketing, e-commerce email marketing, ecommerce email marketing, Email marketing, Planning email marketing for cyber weekend

Email Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog

Is your email marketing insane?

Post author By Saul Gowens
Post date November 6, 2019
1 Comment on Is your email marketing insane?

Tags audience segmentation, average email results, better email marketing, Customer Segmentation, email automation for ecommerce, growth hacking email marketing, is your email marketing insane, marketing lists