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Why you should think about customer abandonment not cart abandonment?

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Getting the right plan in place for Black Friday Email Marketing

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How to structure your email marketing campaigns

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Connecting your systems is easy with our Zapier email marketing integration

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Why Is GDPR The Ultimate in Permission Marketing?

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The Pareto principle is an email marketers best friend

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Keep Your Customers Close, and Your Prospects Warm

Keep Your Customers Close, and Your Prospects Warm In January 2018, Mark Zuckerberg announced he wanted to shunt ads out of the Facebook feed. He wanted Facebook to return to its roots. It would again become a place full of family photos, cat videos, and continual outrage. Marketers panicked. How would they reach their customer […]

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The delicate art of building customer loyalty

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Become a Customer Centric Marketer

Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data they collect, and they understand the value of each customer. Some marketing will be brand building and generic, but the majority of activity from a customer centric marketer will be […]

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Building your marketing data strategy. A guide for beginners

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Marketing your customer journey

Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start.  If that sounds confusing, simply think about what you want your audience to do, and then see what they actually do. A lot is written about the strategic importance of understanding your customer […]

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How to manage your customer journey like a railway tycoon

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Manage your customer retention – don’t let your customers exit

Manage customer retention and stop your customers exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you 5x less to retain a customer rather than acquire a new customer.  So what do you do about retaining your existing customers, do you manage customer retention? Do you have a […]

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Planning for Marketing Automation Success

Thinking Differently about Marketing Automation For Marketing Automation, like most most things in business, without a plan it’s difficult to succeed.  And planning is absolutely key for marketing automation success. As a marketer and you are used to planning.  If you are using PPC or SEO, you need to plan for that.  If you are generating […]

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Winning at Marketing Automation

Lessons from Sport It’s a huge weekend of sport with the Masters Golf, a heavyweight boxing fight and the Grand National horse race.   As a marketer we are always looking to back a winner.  Be that a knockout campaign, or a marketing campaign that wins our business success. I thought it might be interesting […]

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Take advantage of the fact that every customer is different

Who are your customers anyway? Two unarguable facts of business are.  1) businesses need to sell to customers  and 2) every customer is different. This blog post focuses on point 2 – the fact that every customer is different, and how recognising that fact can really help you to maximise your future sales to your […]

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Make customers for life not just for Christmas

Make customers for life, not just for Xmas Christmas is a time for excitement and giving.   That means a bumper time for businesses especially in the retail and leisure sectors.  But do you have a plan to make sure that your Christmas Customers are still customers this time next year.   Hello, I’m filled […]

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Customer Loyalty without the points

The world is made up of billions of people.  All individuals, but they have common interests, things that appeal to them, things that they need and things that they like. Based on these ‘feelings’ people form clubs, societies, political parties and all kinds of groups. In these groups, people share opinions and communicate with relevance. […]

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Create customer loyalty. Get happy by being Naked

How to create customer loyalty When you are looking to create customer loyalty, it’s not as simple as putting together a stamp card or investing in a bit of software.  You need a strategy, a plan and sometimes a willingness to change the way you do things. Creating customer loyalty doesn’t necessarily mean points, cards and […]

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How to find your most valuable customers – those special ’someones’

Finding your most valuable customers This world of ours is a very busy and noisy place, making a real difference is harder than ever, but it remains a world that is full of hidden opportunities. The world contains everyone but its full of someone’s. So who are your someone’s? If you don’t appeal to someone […]