Loyalty marketing blog
Websand blog posts related to the strategic implementation of loyalty marketing within your business. How you can use your existing data and processes to introduce the concept of loyalty to you audience using email marketing and marketing automation
In 2021, Keep Your Customers Close, and Your Prospects Warm
Want to grow your business? Keep Your Customers Close, and Your Prospects Warm In January 2018, Mark Zuckerberg announced he wanted to shunt ads out… Read More »In 2021, Keep Your Customers Close, and Your Prospects Warm
Become a Customer Centric Marketer
Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data… Read More »Become a Customer Centric Marketer
Marketing your customer journey
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds… Read More »Marketing your customer journey
Manage your customer retention – don’t let your customers exit
Manage customer retention and stop your customers exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you 5x… Read More »Manage your customer retention – don’t let your customers exit
Planning for Marketing Automation Success
Thinking Differently about Marketing Automation For Marketing Automation, like most most things in business, without a plan it’s difficult to succeed. And planning is absolutely… Read More »Planning for Marketing Automation Success
Start winning at Marketing Automation
Winning at Marketing Automation – taking lessons from Sport Whatever you do in life you want to be successful at it, since you’re reading this… Read More »Start winning at Marketing Automation
Take advantage of the fact that every customer is different
Who are your customers anyway? Two unarguable facts of business are. 1) businesses need to sell to customers and 2) every customer is different. This… Read More »Take advantage of the fact that every customer is different
Customer Loyalty without the points
The world is made up of billions of people. All individuals, but they have common interests, things that appeal to them, things that they need… Read More »Customer Loyalty without the points
Create customer loyalty. Get happy by being Naked
How to create customer loyalty When you are looking to create customer loyalty, it’s not as simple as putting together a stamp card or investing in… Read More »Create customer loyalty. Get happy by being Naked