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How to create a killer lead generation programme

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How the transfer window can help you reduce customer churn

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Win repeat customers – why collecting emails at Point Of Sale can help

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Why you should think about customer abandonment and not cart abandonment?

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Getting the right plan in place for Black Friday Email Marketing

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How to structure your email marketing campaigns

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How to Build Loyalty with Email Marketing and no need for points

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6 Proven Deliverability Hacks To Help You Dramatically Boost Email Engagement

6 Proven Deliverability Hacks To Help You Dramatically Boost Email Engagement (5 Min Read) Don’t let your email marketing goals suffer the same fate as your New Year’s resolutions. Here are 6 simple hacks that will help your email marketing strategy stay on track when it comes to email deliverability. 1. Focus on Engagement Metrics […]

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How to plan your Drip Email Marketing Sequence

Setting Up A Drip Email Marketing Sequence We’re big fans of automation here at Websand. We love the kind of email marketing where customers only receive emails when they need to. They trigger the emails by interacting – or not interacting – with your website. We realise that sometimes that isn’t enough. Or it may […]

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The Fine Art of Writing the Best Email Subject Lines

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Build strong customer retention through retain and re-engage email marketing

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Getting Subscribers Onboard

Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course.  It’s connected to your website, using our API, Zapier or our WordPress Widget.  And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]

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Using Zapier integrations to connect your customer data to Websand

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Why email marketing automation is the ultimate way to 1-UP your business

Why email marketing automation is so important We’ve all attended seminars, workshops, conferences, and online discussions, which focus on improving customer retention, boosting engagement, and getting those all-important recurring sales. And you probably need an extra hard drive just for all of those e-books and checklists promising to demystify email marketing. We’re told the importance of […]

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Building your marketing data strategy. A guide for beginners

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How to improve your email marketing automation using video games

[vc_column width=”5/6″] How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will be the key to your success. But it’s a daunting task. There are so many different systems available. And there’s so much you need to learn. So you […]

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Marketing your customer journey

Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start.  If that sounds confusing, simply think about what you want your audience to do, and then see what they actually do. A lot is written about the strategic importance of understanding your customer […]

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Create a winning marketing ROI – PPC vs Email Marketing

[vc_column width=”5/6″] Your Marketing ROI This post is about improving your marketing ROI, and that’s really important because whenever your marketing ROI is growing then you are usually onto a winner. But the truth is your marketing ROI will be different for each of the channels you use within your marketing activity.  It takes time, […]

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How to manage your customer journey like a railway tycoon

Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage.  Complicated in that the journey can involve lots of different configurations […]

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Planning for Marketing Automation Success

Thinking Differently about Marketing Automation For Marketing Automation, like most most things in business, without a plan it’s difficult to succeed.  And planning is absolutely key for marketing automation success. As a marketer and you are used to planning.  If you are using PPC or SEO, you need to plan for that.  If you are generating […]