How to manage Seasonality and Lifecycle Marketing Seasonality in businesses doesn’t always mean the ‘season’ or the weather. For lifecycle marketing every sale that your business makes, creates a new round of seasonality in the relationship between your business and your customers. Consider the famous phrase from the Lion King, the ‘Circle of Life‘. It’s […]
Get the answers from your Big Data So the pollsters got it wrong when they predicted the Election results. The data they collected gave them the wrong answer. Perhaps they were asking the wrong questions. And, it’s finding the right questions to ask that is really important. The wrong brief usually means the wrong result. […]
Marketing Electoral Register The Electoral Register is the Marketing List for the UK, and boy do we like an election in the UK. We’ve had three in the past few years, with one common thread, the data has been so open to interpretation not even Nate Silver and the clever folk at fivethirtyeight can call the result. […]
When is the best time to send an email? We get asked this question a lot. This is not a simple question, it has a variety of answers based on how you run your business and what you are looking to achieve. So when is the right time to send an email? Let’s break it […]
Are paper and stamps rewarding? Loads of small businesses adopt a paper and stamp approach to ‘loyalty’. That’s those paper cards that fill up in your wallet but you can never seem to find when you need them. The collect a stamp when you buy something loyalty cards. I see them all the time. They […]
We’ve been inspired by the work of Simon Sinek lately. As a result, we’ve been exploring ‘The Golden Circle’ and looking for the reason of our existence. Our Why. So here it is….