What is Customer Segmentation? Customer segmentation is the process of grouping a company’s variety of customers based on traits they have in common. The purpose… Read More »What Is Customer Segmentation And Why Is It Important In Business?
Which works better? Email Marketing for New Customers or Email Marketing for Existing Customers If you operate a small e-commerce business, you might be scratching… Read More »Email Marketing for New Customers vs Email Marketing for Existing Customers
Email marketing trends in 2021 is a guest post from our friend Ermelinda Maglione at content specialists, Venngage. Email marketing trends in 2021 to boost… Read More »Email marketing trends in 2021 to boost conversion rates
Most businesses are familiar with the idea of email marketing for new customers. But relatively few also understand the full benefits of targeting existing customers. … Read More »Why Email Marketing Works Well For Customer Retention
Getting started from batch to automated marketing messages Moving from one off ‘traditional’ email marketing to creating automated marketing messages can be a daunting task.… Read More »The 3 automated marketing messages you need to be sending