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How to create a killer lead generation programme

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How to calculate Customer Lifetime Value and grow your business

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Why you should think about customer abandonment and not cart abandonment?

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Is your email marketing insane?

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How to structure your email marketing campaigns

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How to create your own marketing event

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9 ways to segment your customers

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How to Build Loyalty with Email Marketing and no need for points

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AB Testing for Email Marketing

AB Testing for Email Marketing AB testing for email marketing is a regular tactic applied by many, but in our opinion the tactic is often misused.  In this blog post we’ll investigate how you can get the best from appling AB testing in your email marketing strategy. Hang around the marketing corner of the internet long enough […]

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Customer Segmentation Blog

Integration and Segmentation – the key awesome Email Marketing

Integration and Segmentation: Your Awesome Email Marketing BFFs Henry Ford first put the moving assembly line into operation in 1913. This manufacturing innovation slashed production time to less than three hours. It depended on individual workers doing a single task. The parts moved along the line, assembled in isolation until they finished the car. Too […]

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How to plan your Drip Email Marketing Sequence

Setting Up A Drip Email Marketing Sequence We’re big fans of automation here at Websand. We love the kind of email marketing where customers only receive emails when they need to. They trigger the emails by interacting – or not interacting – with your website. We realise that sometimes that isn’t enough. Or it may […]

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Build strong customer retention through retain and re-engage email marketing

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Getting Subscribers Onboard

Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course.  It’s connected to your website, using our API, Zapier or our WordPress Widget.  And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]

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Customer Segmentation Blog

How to Cast a Spell on your Email Marketing with Websand’s Email Segmentation Wizard

How to Cast a Spell on your Email Marketing with Websand’s Email Segmentation Wizard It’s Friday night. You’ve logged into Netflix and you’re in the mood for a movie. Now, imagine the video streaming giant has thrown all its titles into one list. You only want the horror films but now you’re scrolling through musicals and […]

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Using Zapier integrations to connect your customer data to Websand

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Why should you switch to Websand from Mailchimp?

Why should you switch to Websand from Mailchimp? Before we start, we are not about to mud sling. It’s not classy, and it’s not helpful. Instead, we humbly suggest you consider alternatives when choosing an email marketing provider. And email marketing is not dead as some would have you believe. Email is still the primary […]

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How to set up your first segmentation based on Eventbrite

How to set up your first segmentation based on Eventbrite If you’ve been to a live event in the past few years, chances are, you booked through Eventbrite. They offer a simple booking system and it’s easy to manage events. 80% of marketers think live events are crucial to the success of their brand. There’s […]

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The Pareto principle is an email marketers best friend

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Keep Your Customers Close, and Your Prospects Warm

Keep Your Customers Close, and Your Prospects Warm In January 2018, Mark Zuckerberg announced he wanted to shunt ads out of the Facebook feed. He wanted Facebook to return to its roots. It would again become a place full of family photos, cat videos, and continual outrage. Marketers panicked. How would they reach their customer […]

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Master the Hot and Cold Customer Spectrum with Email Segmentation

Master the Hot and Cold Customer Spectrum with Email Segmentation ‘Hot’ and ‘cold’ leads are common terms within marketing. Have you ever thought about what they look like? Visualise your marketing as a colour spectrum, with blue on one side, and red on the other. New visitors to your site sit in the blue as […]