Customer Segmentation Blog
Websand blog posts about how to introduce the concepts of customer segmentation and data segmentation into your email marketing planning and the huge difference it can make to the strategic decision making and the overall performance of your business.
Identifying your customer groups During the Rugby World Cup, our city (Newcastle) was full of fans from all over the world. People from New Zealand,… Read More »Identify your customer groups and marketing success will follow
Finding your most valuable customers This world of ours is a very busy and noisy place, making a real difference is harder than ever, but… Read More »How to find your most valuable customers
Get your Customer Loyalty Marketing Plan in place Websand started from 15+ years in customer loyalty marketing, so it’s a huge part of what we do, even… Read More »Seven steps to customer loyalty marketing
Get the answers from your Big Data So the pollsters got it wrong when they predicted the Election results. The data they collected gave them… Read More »Big Answers are more important than Big Data
Are paper and stamps rewarding? Loads of small businesses adopt a paper and stamp approach to ‘loyalty’. That’s those paper cards that fill up in… Read More »Do stamp cards generate customer loyalty?
Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof yourself from future changes in data protection
Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to registerRead More »Data Driven Marketing and Data Protection Seminar
If you want to attract the attention of your potential customer, it is a must that you understand how they would react to different marketing strategies. You have to gain an in-depth understanding of your market’s behavior. You would also need an idea about the things that would interest your market. This is where market segmentation would play a role in your marketing planning.Read More »How Customer Segmentation Works?
If you are planning to build a business, then it is vital that you know the important aspects of marketing. Knowing all the basic principles of marketing will help you establish a good brand in the business market. In this connection, you should understand what Market Segmentation is. However, for you to understand market segmentation, you should also understand its core, which is market segment.Read More »What You Should Know About Market Segmentation
Why customer segmentation is important Does your business apply customer value segmentation? You probably do but without realising. Consider the following scene… The phone rings… Read More »A story about customer value segmentation