Category: Agile Marketing
Websand blog posts related to the strategic implementation of Agile marketing within email marketing, developing data strategy or marketing automation planning
AB Testing for Email Marketing AB testing for email marketing is a regular tactic applied by many, but in our opinion the tactic is often misused. In this blog post we’ll investigate how you can get the best from appling AB testing in your email marketing strategy. Hang around the marketing corner of the internet long enough […]
Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course. It’s connected to your website, using our API, Zapier or our WordPress Widget. And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]
Why should you place a value on your time? According to Charles Darwin, “a man who dares to waste one hour of time has not discovered the value of life”. Darwin wasn’t known for his marketing nous, but he had a point. You want to leave the office at 5 pm and go to the […]
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds confusing, simply think about what you want your audience to do, and then see what they actually do. A lot is written about the strategic importance of understanding your customer […]
[vc_column width=”5/6″] Your Marketing ROI This post is about improving your marketing ROI, and that’s really important because whenever your marketing ROI is growing then you are usually onto a winner. But the truth is your marketing ROI will be different for each of the channels you use within your marketing activity. It takes time, […]
Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage. Complicated in that the journey can involve lots of different configurations […]
Thinking Differently about Marketing Automation For Marketing Automation, like most most things in business, without a plan it’s difficult to succeed. And planning is absolutely key for marketing automation success. As a marketer and you are used to planning. If you are using PPC or SEO, you need to plan for that. If you are generating […]
Trigger Email vs Campaign Email. The marketing world is moving towards marketing automation. But making the move from email marketing to marketing automation can give the marketer a bit of a dilemma. When I move to marketing automation how does this affect my normal email marketing schedule? Will I really get better results from marketing […]
Lessons from Sport It’s a huge weekend of sport with the Masters Golf, a heavyweight boxing fight and the Grand National horse race. As a marketer we are always looking to back a winner. Be that a knockout campaign, or a marketing campaign that wins our business success. I thought it might be interesting […]
…and how you can improve your marketing and grow your business using your customer data. What you can learn from your customers? The best market research you can get is sales. As when people give you money, they tell you what they really want. If you are collecting money from people in exchange for your […]
Should you delete inactive subscribers (e.g. people) from your email marketing? A good blog post should generate an emotional response. A Towerdata email referring to a Mailchimp blog post certainly got that from us earlier this week. The title of the blog that got my goat is… “Inactive Subscribers are Still Valuable Customers“. The gist […]
It’s all about getting the message in the right hands In American football, it’s the job of the quarterback to control and win the game. They do this by completing passes. In the 2015 regular reason, quarterbacks in the NFL had a pass completion rate of between 69.3% and 55.3%. In marketing, it’s the […]
Make customers for life, not just for Xmas Christmas is a time for excitement and giving. That means a bumper time for businesses especially in the retail and leisure sectors. But do you have a plan to make sure that your Christmas Customers are still customers this time next year. Hello, I’m filled […]
Data maybe the new Oil, but it’s the engine that matters Nomo have created a great infographic which shows the amount of data generated every minute. It’s staggering. All that data. All around us. Useful to some. Useless to others. Some disguarded. Some safeguarded. Data is sometimes called the new oil. But it’s the […]
Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing. The same is true of great marketing. Every business has a story to tell. A compelling thing they need to say to each of their customers at a specific moment in time. […]
Setting up a customer centric approach People tell businesses what they want every day, by giving them money. But if you’re business isn’t set up to be customer centric then perhaps you aren’t really taking advantage of all the opportunities that exist. In today’s market place, customers are savvy and can easily digitally educate themselves […]