Categories
Agile Marketing

Brexit – an e-commerce business guide. The four things you need to know

How does an e-commerce business deal with Brexit?   That’s a question I asked Carl Marsh, founder of ICEGRIPPER, a successful e-commerce business which sells products to help people ‘walk, work, run and play on winter ice and snow’  stop people falling over on ICE.  This is not a political post about Brexit.  It’s a practical […]

Categories
Email Marketing Blog Agile Marketing Data Driven Marketing Blog Marketing Automation Blog

Why is Nudge Marketing a Secret Weapon for Email Marketing Success?

Categories
Agile Marketing

Create context based email marketing and make your results skyrocket

Categories
Customer Segmentation Blog Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Data Driven Marketing Blog

9 ways to segment your customers and drive deeper engagement

Categories
Email Marketing Blog Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

AB Testing for Email Marketing

Categories
Customer Retention Blog Agile Marketing Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

Getting Subscribers Onboard

Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course.  It’s connected to your website, using our API, Zapier or our WordPress Widget.  And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]

Categories
Data Driven Marketing Blog Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Protection - GDPR Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog Net Promoter Score Blog

Connecting your systems is easy with our Zapier email marketing integration

Categories
Agile Marketing Data Driven Marketing Blog

Why should you place a value on your time?

Why should you place a value on your time? According to Charles Darwin, “a man who dares to waste one hour of time has not discovered the value of life”. Darwin wasn’t known for his marketing nous, but he had a point. You want to leave the office at 5 pm and go to the […]

Categories
Data Driven Marketing Blog Agile Marketing Customer Retention Blog Customer Segmentation Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Building your marketing data strategy. A guide for beginners

Categories
Data Driven Marketing Blog Agile Marketing Customer Retention Blog Customer Segmentation Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Marketing your customer journey

Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start.  If that sounds confusing, simply think about what you want your audience to do, and then see what they actually do. A lot is written about the strategic importance of understanding your customer […]

Categories
Email Marketing Blog Agile Marketing Data Driven Marketing Blog Marketing Automation Blog

Create a winning marketing ROI – PPC vs Email Marketing

[vc_column width=”5/6″] Your Marketing ROI This post is about improving your marketing ROI, and that’s really important because whenever your marketing ROI is growing then you are usually onto a winner. But the truth is your marketing ROI will be different for each of the channels you use within your marketing activity.  It takes time, […]

Categories
Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to manage your customer journey like a railway tycoon

Categories
Agile Marketing Customer Retention Blog Loyalty marketing blog Marketing Automation Blog

Planning for Marketing Automation Success

Thinking Differently about Marketing Automation For Marketing Automation, like most most things in business, without a plan it’s difficult to succeed.  And planning is absolutely key for marketing automation success. As a marketer and you are used to planning.  If you are using PPC or SEO, you need to plan for that.  If you are generating […]

Categories
Email Marketing Blog Agile Marketing Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

The email marketing dilemma – to trigger or not to trigger

Trigger Email vs Campaign Email. The marketing world is moving towards marketing automation.  But making the move from email marketing to marketing automation can give the marketer a bit of a dilemma. When I move to marketing automation how does this affect my normal email marketing schedule? Will I really get better results from marketing […]

Categories
Data Driven Marketing Blog Agile Marketing Customer Retention Blog Customer Segmentation Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Start winning at Marketing Automation

Winning at Marketing Automation – taking lessons from Sport Whatever you do in life you want to be successful at it, since you’re reading this blog, you’ll have an interest in winning at marketing automation.  We help businesses create successful marketing automation campaigns every day, and to help you to be successful and create winning […]

Categories
Data Driven Marketing Blog Agile Marketing Customer Retention Blog Customer Segmentation Blog

Why the best market research is sales

…and how you can improve your marketing and grow your business using your customer data.   What you can learn from your customers? The best market research you can get is sales.  As when people give you money, they tell you what they really want.  If you are collecting money from people in exchange for your […]

Categories
Email Marketing Blog Agile Marketing Customer Segmentation Blog Data Protection - GDPR Blog

Why you should delete inactive subscribers from your email marketing

Categories
Agile Marketing Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How to become an email marketing quarterback

It’s all about getting the message in the right hands In American football, it’s the job of the quarterback to control and win the game. They do this by completing passes. In the 2015 regular reason, quarterbacks in the NFL had a pass completion rate of between 69.3% and 55.3%.   In marketing, it’s the […]

Categories
Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Email Marketing Blog Loyalty marketing blog

Unlock growth. Make customers for life not just for Christmas

Categories
Agile Marketing

Let Ferris Bueller help you get the most from your data asset