Building an Effective Email Programme Sometimes you can find the best lessons in areas that are completely unrelated to your business sector. The golf season is now in full swing (sorry). I’m watching The Masters at the moment and it has occurred to me that the process of playing championship golf is a very similar to […]
Understanding the performance of your email marketing is not always as simple as your delivery or open rate. It can be much more complicated than that. Our marketing automation software, Websand, helps you to create effective email marketing within your business. Giving you the ability to measure email metrics and the outcomes of your email […]
Data Strategy Lessons from Sport – F1 Sport is a very competitive environment and can be a great source of knowledge to help improve your business, F1 provides some great data strategy lessons. F1 teams make quick data driven decisions. They collect huge amounts of data and use this to make key decisions during races. […]
Boyhood is being raved about as the film of the year. It’s got a load of five star reviews, 99% rating on Rotten Tomatoes, and will be a contender at the Oscars. Now that it’s been labelled as a great thing, it has social proof. People will go and see it.