Skip to content

Sending better email marketing: Getting started with Websand

Marketing CRM designed to help ecommerce marketers send better email marketing.

How? A powerful combination of dynamic segmentation and marketing automation.

Making it easy to increase your marketing performance and audience engagement through data driven marketing.

Websand has all the tools you to bring your email marketing strategy to life.

Use dynamic segmentation to manage your marketing audience based on their profile, spend or marketing behaviour.

Quickly create beautiful email templates that work across all inboxes and devices using our best in class drag and drop email design editor.

Marketing automation brings your marketing strategy to life.  Linking your email marketing to the behaviour of your audience, so the messages you send are relevant, targeted and personalised.

It’s easy to set up, unique to your business, and saves you a huge amount of time.

What about results?  At minimum expect increased in audience engagement and a deeper understanding of who your best customers really are.

All the features you need to create better email marketing

Connecting to your systems. Email marketing integrations and API

Sending email without data is impossible, and email marketing is so much more effective when a data flow is in place. So we’ve made Websand an easy platform to connect with.  

Import your existing subscriber and order information and then keep the data flowing through an ongoing integration. 

Select from 1000’s of existing system integrations through our Zapier partnership or connect to our open API

email marketing for Shopify
zapier logo
Websand Sendgrid Social logo
wordpress subscription form
Atomic Blocks email collection form
Atomic Blocks
Websand API
Websand segmentation and automation

Dynamic Segmentation

Segmentation is the key feature of Websand, it’s how you’ll send better email marketing.  Use segmentation to manage your customer data into key groups, be that based on their profile, their spending habits or how they’ve reacted to your marketing. 

Save a huge amount of time and have your customer data managed as you need it whenever you need it.

Customer insights

The Websand gives you much more than an email list. Websand dashboard’s tell the story of your business. How many customers you have, how much they are worth, and how active they are. 

The audience dashboard allows drill into a marketing CRM view against each individual. 

The sending dashboard gives a rolling 30 day overview of your Websand marketing performance.  All the opens, clicks and attribution from your active campaigns and automations. 

Websand Customer Dashboard
Websand Campaign Reporting
Websand email editor example message

Create world class email designs

Now the really fun bit, creating your email designs.  Websand has a best in class drag and drop editor and marketers love it.  No more fiddly HTML, or time consuming image resizing.  Just import your images into the mobile optimised editor and drag them around.

Email campaigns and Marketing automation

You’ve got your data managed and your email templates designed. Now it’s time to send those beautifully designed marketing messages to your specially selected target audience.  Send now, send later or create an automation. You decide.

Websand Automation Reporting
Websand GDPR functionality sub menu

Dealing with GDPR

Websand has built in a series of features to help you retain your GDPR compliance.  But remember, Websand acts as a data processor rather than a data controller, so please make sure you collect your audience data responsibly.

“Websand saves me a huge amount of time. I had my data imported. Audience segmented. Message designed, and email campaign sent out within five minutes.”

Chloe Page, Events Manager, The Mussel Club

It’s time to start getting more from your email marketing

Sign up for a free Websand demo and let’s show you how to get the best from your email marketing.