How to measure your email marketing performance
You’ve created your customer groups, your email message and made the campaign live. Now the important bit. The results, and understanding your marketing performance. In this section, we show you how to review the marketing and ROI performance of the data driven marketing campaigns you produce through Websand. Be that as a Business Overall, by Campaign, by Individual Customer.
Set Up | Import | Segmentation | Messages | Campaigns | Reporting
Measure your email marketing effectiveness
Websand provides a top line marketing dashboard for each of the marketing automation campaigns you create and publish through Websand.
All deliveries, opens, clicks, bounces, unsubscribes and spam reports are reported for each campaign you send through Websand.
Explore by the date, or export the customer data that relates to each of the marketing outcomes and create your own reports.
Alternatively, take a look at ‘Deeper Campaign Reporting’ to understand the outcomes from your marketing campaigns based on customer behaviour from the marketing messages they have received.
Measure your email marketing effectiveness by campaign
The Campaign page from the Websand menu allows you to create new campaigns, edit existing campaigns and review the email marketing performance of live and previously active marketing automation campaigns you’ve conducted through Websand.
The details column in the Campaign list shows an overview of each Campaign from start to finish.
To review performance of your selected campaign, click on your selected Campaign from your Campaign list.
Clicking will take you to the Campaign report. This report shows a graphical overview of the Email Campaign Performance.
Once in the Campaign Search by date range or review by ‘processed’, ‘open’, ‘click’ and ‘drop’