Creating a repeat purchase segment
Websand is built for data driven marketing, so segmentation is a key feature within the platform. This section explains how to create a source segment, a key segment to manage and understand the locations you’ve collected your data from.
Segment by purchase frequency using the repeat segment
Creating a repeat customer segment will help you to identify your customers based on the recency and frequency of their spending behaviour with your business.
These segments are really important to help you understand which customers are the most active. Helping you to understand who really drives the performance of your business. The segments also give a great foundation to create your own VIP or loyalty programme and build on those key customer relationships.
Creating your repeat purchase segment
Step 1: Select the repeat segment
Select Segment from the Websand Menu and then hit the [+ new segment] button in the top right corner of the screen.
Select repeat from segmentation options and that will bring you into the repeat segment screen.
Step 2. Select the purchase frequency
Choose the option ‘more than’, less than’ or ‘exactly’ the number of purchases you want to define to create the repeat purchase segment.
Step 3. Name and create the segment.
Use a name you and your peers can easily understand for your segment, for example – “Customers that have bought twice”.
Click the ‘create’ button to create your segment.
Boom! You’ve just created a new segment to help you manage your audience. From that day forth (until you decide otherwise), your customers will be segmented accordingly.
Step 4: Review the results
See the list of people that meet the criteria of your segment. This will update dynamically based on the behaviour of your customers. Depending on the criteria of the segment you’ve created, as new data is collected, new people will join the segment and others could leave the segment.
What’s next? Here are some options.
Use this segment power a marketing automation campaign – repeat is a great segment to build loyalty communications. Send news of VIP benefits or offers based on the frequency of purchase for key customers. You don’t need points to build a loyalty programme.
Monitor this segment as a measure of business intelligence (keep an eye on the growth or shrinkage).
Combine this segment with another segment and create a ‘super-powered segment’.
Or, you could simply use this segment to send a one off marketing message.
Need some help?
Need help with your segmentation?
If you need more help using Websand segmentation, or you are looking for help to build the right data strategy for your business. We can help. Get in touch by email email@example.com, give us a call +44.113.2045925 or schedule some time by clicking the box below.