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Agile Marketing

Let Ferris Bueller help you get the most from your data asset

Updated 22 August 2020.

Summer holidays always involve another viewing of Ferris Bueller’s Day Off. In the film, he has the day off we all want to have.

But I also think he’s a bit of a philosopher and in these crazy days, surprisingly, he’s more relevant than ever.

Ferris Bueller can help

To be successful you need to have an agile mentality, and dance your way to meet your business objectives.

To quote the 1980’s philosopher, Ferris Bueller.

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it”

Since this quote in the 1980’s things have speeded up dramatically, to the point that 30+ years ago looks like the stone ages. I mean arranging to meet someone without using a mobile phone? Getting news from a newspaper?

COVID has forced a stop. It’s given everyone a chance for us to stop and look around. To focus on the more important things, family, friends. But also re-evaluate what we do and how we do it.

Agile thinking – move with the times

As well as the speed, volume and channels of data increasing.  The rules of engagement keep changing, especially for marketing.

And if 2020 has taught us one thing, it’s that change is constant and inevitable.  Change will come.

But outside of a pandemic for a moment, what changes within the marketing landscape could adversely impact your business.

If google changes an algorithm – how does that impact your customer acquisition?  Do you disappear from the high street of search real estate?  

If Facebook changes it’s terms and conditions how does that impact the way you do things?  Is it a ‘Like’ for your business or is it a ‘Poke’ to your customer engagement stats?

In addition to this, your competitors are moving faster, your customers are more savvy and you’ve also got things like GDPR to deal with.

Data Data Data

All those 0000 and 1111 collected and converted into information. Meaningful for some, totally useless for others.

Data collection is getting faster.  Data volume is growing every day. The internet population is now over 4.5 billion people.

A minute of Data on the internet

Nomo have updated their latest Data Never Sleeps Infographic.  It’s updated annually to show examples of the amount of data generated every minute.

It’s staggering.  All that data.  All around us.  Useful to some.  Useless to others. Some disguarded.  Some safeguarded.

This is version 8.0, it’s post COVID and reflects the changes we’ve all been through in 2020.

Here are some key 2020 highlights:

Every minute:

  • YouTube users upload 500 hours of video. 
  • Netflix subscribers stream 404,444 hours of video.
  • Whatapp users share 41,666,667 messages.
  • Zoom hosts 208,333 participants in meetings.
  • Reddit sees 479,452 people engage with content.
  • Twitter gains 213 new users.  TicTok gains 2,704 new installs.
  • And, LinkedIn users apply for 69,444 jobs (it’s tough out there).
Domo Data Never Sleeps Infographic 8.0
Source: Domo.com

Data maybe the new Oil, but it’s the engine that matters

Data is sometimes called the new oil.  But it’s a lot of people don’t know how to define and refine the data they hold.

So perhaps Ferris Bueller can help you with that, as part of your look around, take some time to evaluate what data you have, and how you can turn this information into a data asset..

You have a data asset.

Data is now recognised as an asset in most businesses.   

The speed of data collected, the volume of data collected and the number of sources from which the data you hold is sourced is increasing every day.

It’s not the size or speed of your data that is important, it’s the quality of the data you collect and how it can be used to support you to achieve your business objectives that’s important.

Unlock the opportunities from your data asset

Our focus at Websand is to help marketeers to get the most from their data asset.  Namely, the customer data that they collect everyday.

If you want to get the most from the customer data you collect, we can help you to turn this information into customer engagement, increased brand loyalty and increased sales.

It’s time to start getting more from your email marketing

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