Customer Segmentation Blog
Websand blog posts about how to introduce the concepts of customer segmentation and data segmentation into your email marketing planning and the huge difference it can make to the strategic decision making and the overall performance of your business.
In 2021, Keep Your Customers Close, and Your Prospects Warm
Want to grow your business? Keep Your Customers Close, and Your Prospects Warm In January 2018, Mark Zuckerberg announced he wanted to shunt ads out… Read More »In 2021, Keep Your Customers Close, and Your Prospects Warm
Master the Hot and Cold Customer Spectrum with Email Segmentation
<>‘Hot’ and ‘cold’ leads are common terms within marketing. Have you ever thought about what they look like? Visualise your marketing as a colour spectrum,… Read More »Master the Hot and Cold Customer Spectrum with Email Segmentation
Become a Customer Centric Marketer
Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data… Read More »Become a Customer Centric Marketer
Get control of your cohort analysis
Getting to grips with Cohort Analysis If you are collecting customer data, cohort analysis is can be a hugely valuable tool to help you understand… Read More »Get control of your cohort analysis
How to improve your email marketing automation using video games
How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will… Read More »How to improve your email marketing automation using video games
Marketing your customer journey
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds… Read More »Marketing your customer journey
8 ways you can unlock the secrets of customer lifetime value
Understanding the importance of customer lifetime value Customer lifetime value or CLV is a measure of how much each customer has spent with your business.… Read More »8 ways you can unlock the secrets of customer lifetime value
Great email marketing explained
You can create great email marketing All email marketers start out with the objective of creating great email marketing, but creating something that really works… Read More »Great email marketing explained
Proven areas for successful customer segmentation
Successful customer segmentation #2 – understanding the marketing history of your customers. The results from your marketing campaigns move faster than ever before, so it… Read More »Proven areas for successful customer segmentation
The email marketing dilemma – to trigger or not to trigger
Trigger Email vs Campaign Email. The marketing world is moving towards marketing automation. But making the move from email marketing to marketing automation can give… Read More »The email marketing dilemma – to trigger or not to trigger
Start winning at Marketing Automation
Winning at Marketing Automation – taking lessons from Sport Whatever you do in life you want to be successful at it, since you’re reading this… Read More »Start winning at Marketing Automation
Why the best market research is sales
…and how you can improve your marketing and grow your business using your customer data. What you can learn from your customers? The best market… Read More »Why the best market research is sales
Take advantage of the fact that every customer is different
Who are your customers anyway? Two unarguable facts of business are. 1) businesses need to sell to customers and 2) every customer is different. This… Read More »Take advantage of the fact that every customer is different
Customer Loyalty without the points
The world is made up of billions of people. All individuals, but they have common interests, things that appeal to them, things that they need… Read More »Customer Loyalty without the points
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