WebsandWebsand blog posts about how to introduce the concepts of customer segmentation and data segmentation into your email marketing planning and the huge difference it can make to the strategic decision making and the overall performance of your business.
Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data they collect, and they understand the value of each customer. Some marketing will be brand building and generic, but the majority of activity from a customer centric marketer will be […]
Getting to grips with Cohort Analysis If you are collecting customer data, cohort analysis is can be a hugely valuable tool to help you understand business performance, especially if you are running a successful fast moving e-commerce subscription business. Our friends at Bearded Colonel, not only know how to provide fantastic shaving kit for the […]
[vc_column width=”5/6″] How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will be the key to your success. But it’s a daunting task. There are so many different systems available. And there’s so much you need to learn. So you […]
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds confusing, simply think about what you want your audience to do, and then see what they actually do. A lot is written about the strategic importance of understanding your customer […]
Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage. Complicated in that the journey can involve lots of different configurations […]
Understanding the importance of customer lifetime value Customer lifetime value or CLV is a measure of how much each customer has spent with your business. It’s a hugely powerful metric that’s surprisingly under underused. So to prove how useful this can be in this post, we’ve pulled together a list of the key marketing and […]
You can create great email marketing All email marketers start out with the objective to create great email marketing, but creating something that really works is becoming increasingly difficult. Email is no longer about sending ‘newsletters’. Email marketing is now about sending effective marketing messages to the right people at the right time to achieve […]
Create targeted marketing with customer segmentation Customer segmentation is the process of grouping and managing those people together. Be it tagging, flagging or managing data, customer segmentation makes the complicated process of targeted marketing much easier. Targeted marketing and marketing automation are proven ways to improve your marketing results. But targeted marketing simply can’t happen […]
Trigger Email vs Campaign Email. The marketing world is moving towards marketing automation. But making the move from email marketing to marketing automation can give the marketer a bit of a dilemma. When I move to marketing automation how does this affect my normal email marketing schedule? Will I really get better results from marketing […]
Lessons from Sport It’s a huge weekend of sport with the Masters Golf, a heavyweight boxing fight and the Grand National horse race. As a marketer we are always looking to back a winner. Be that a knockout campaign, or a marketing campaign that wins our business success. I thought it might be interesting […]
…and how you can improve your marketing and grow your business using your customer data. What you can learn from your customers? The best market research you can get is sales. As when people give you money, they tell you what they really want. If you are collecting money from people in exchange for your […]
Should you delete inactive subscribers (e.g. people) from your email marketing? A good blog post should generate an emotional response. A Towerdata email referring to a Mailchimp blog post certainly got that from us earlier this week. The title of the blog that got my goat is… “Inactive Subscribers are Still Valuable Customers“. The gist […]
Who are your customers anyway? Two unarguable facts of business are. 1) businesses need to sell to customers and 2) every customer is different. This blog post focuses on point 2 – the fact that every customer is different, and how recognising that fact can really help you to maximise your future sales to your […]
Santa is an awesome direct and data-driven marketer. Santa is the best direct marketer ever. Yes, he’s a bit old skool, but he’s got a tried and tested process. Monitor behaviour, segment based on goodness, deliver greatness once a year. If you are going to be the best, then it’s a good idea to learn […]
The world is made up of billions of people. All individuals, but they have common interests, things that appeal to them, things that they need and things that they like. Based on these ‘feelings’ people form clubs, societies, political parties and all kinds of groups. In these groups, people share opinions and communicate with relevance. […]
Identifying your customer groups During the Rugby World Cup, our city (Newcastle) was full of fans from all over the world. People from New Zealand, Samoa, South Africa, Tonga and even as far away as Scotland 🙂 They have been pretty easy to identify. Imagine if all the different customer groups you have in your […]
Finding your most valuable customers This world of ours is a very busy and noisy place, making a real difference is harder than ever, but it remains a world that is full of hidden opportunities. The world contains everyone but its full of someone’s. So who are your someone’s? If you don’t appeal to someone […]
Rugby is famously a thugs game played by gentlemen. It’s an emerging sport, very popular in some parts of the world, less so in others. Like Rugby, the use of Email programmes is an emerging discipline and increasing in popularity. Powered by marketing automation, these programmes are the secret sauce that is used by some […]