Skip to content

How to sell out every event using Eventbrite segmentation

How to set up your first segmentation based on Eventbrite

Eventbrite segmentation in Websand allows you to organise your attendees based on the events they’ve signed up for, with only a few clicks.

In this post, we explain how eventbrite segmentation works and how you can improve your email marketing AND save a huge amount of time and frustration by connecting your Eventbrite account to Websand.

How to set up Eventbrite segmentation in Websand

If you’ve been to a live event in the past few years, chances are, you booked through Eventbrite. They offer a simple booking system and it’s easy to manage events.

80% of marketers think live events are crucial to the success of their brand. There’s nothing like getting your company in front of customers or users in person. At that point, you stop being a name on a screen and become human.

And people like dealing with other people. It explains why 50% of marketers hold events to build a community. True, they also hold them for lead generation and sales. But holding live events is the best way to become a people-centric business.

Look at events held by WordPress developers to share best practice or updates.

Kristen Thompson of is a fan of holding workshop events. They’re designed to encourage attendees to sign up for coaching or online courses.

North East based collective Epic hold their Tyne Bar Tuesday events every month, and Campus North run regular tech-focused events and both form a networking opportunity for creatives in the digital local community.

Whatever you use them for, live events are a good way to expand your outreach. You don’t have to rely on social media advertising.

The easiest way to get the word out about your event is to use Eventbrite. It simplifies the process, tracks RSVPs and keeps the event information in one place. Unlike Facebook Events, it also lets you capture the email address of attendees.

Best of all, you can use it to segment your list. Doing so increases the chances of sending the right message to the right person at the right time. Which boosts your chances of making a sale.

So let’s look at using Eventbrite with Websand.

Setting up your first Eventbrite segment with Websand

If you’re not the techy type, using two platforms together can look intimidating. But like we showed with Zapier, you can use our built-in integration and avoid doing any coding.

With the Eventbrite Websand integration you don’t need to deal with the painful task of exporting and importing your attendee information to manage your email marketing audience.

Hook your Eventbrite account into your Websand account within the dashboard. The integration syncs all the data for you. No more spending time exporting and importing data!

We’ve got a full ‘how-to’ article here for integrating the two accounts. The event data from Eventbrite populates the Websand Transaction data panel. This is why data is so important to your email marketing.

eventbrite email marketing integration
Connect Websand to Eventbrite in a few clicks.

From there, you can start your eventbrite segmentation and segment your list using the Eventbrite data.

One Websand customer has told us they save upto 3 DAYS a week compared to their previous processes using Excel, Eventbrite exports and Mailchimp.

And finally, an important note. Websand segmentation is dynamic so once you’ve set up the segment you need for your Events, when someone signups and meets the criteria of that segment, they’ll be added.

You’ve got a few options, so let’s look at your eventbrite segmentation options in a little more detail.

Create a product segment to group subscribers by ‘event’

Did a guest speaker promise to send their slides to attendees of a talk? No problem. Set up a ‘product’ segment and use a specific event as a subject. It’ll pull those attendees into one segment. Then send them the promised resources.

eventbrite email marketing segmentation websand
Using Websand product segmentation to create segments based on Eventbrite attendees

You could also use this kind of segment to send out a Typeform survey to get attendee feedback. Or send attendees a product discount for your online store. That’s easy to do with this type of segmentation.

80% of attendees find live events help them make purchasing decisions. 98% of attendees are more inclined to buy after an event. Using this kind of segment helps you capitalise on that ‘good feeling’ towards your brand.

Use ‘Repeat’ to group attendees by how many events they’ve attended

We’ve talked about the Pareto principle at length. You know the one; 80% of your sales come from 20% of your customers. Those customers in that 20% are your loyal buyers, your fans, your tribe. The same goes for your events.

The people who attend lots of your events are interested in the events you hold. Or they’re interested in you. 66% of attendees track the event online by posting photos or videos. That’s a lot of exposure you wouldn’t get without events.

Set up segments according to how many events people attend. Think up a way to reward the repeat attendees. Make them a VIP and give them ‘influencer’ privileges. You might tie it into your company’s loyalty program.

Reward them if they bring a brand new person to each event. Whatever you do, make sure you reward those repeat attendees. You might also direct Typeform surveys to them. They’re interested in what you offer and can give much better insights.

This segmentation also gives good insights into the events your customers enjoy. Do you get plenty of attendees at a networking event if there’s a wine tasting involved? But numbers are low if you have a guest speaker instead? You know what event to hold next then!

Use ‘Retention’ for people who haven’t been in a while

Not all attendees will attend every event you hold. Other commitments get in the way. But if you’ve got subscribers who attended three or four events and haven’t been in a few months? Time to woo them back before the warm lead goes cold.

Send them something to encourage them to attend the next event. Even sending a Typeform survey about what they’d like to attend is a good way to remind them you exist.

eventbrite email marketing

It’s easier to keep customers who already know you than it is to earn new ones. There’s a barrier between customers learning who you are and them taking action. With existing customers, you’ve already gotten over that barrier. It’s worth putting in the effort to win them back.

Or set up your own based on criteria relevant to you using our segment wizard.

Who knows what you want to work out? But we’ve got you covered with the our segmentation wizard.

It’s as easy as 1-2-3.

Choose a Segment type. People or Transactions.

Set your criteria, either the type of person or business they represent within your audience, or the event that they’ve attended.

You then have the option to set a time frame for the segment – when did they sign up or last attend an event.

Give it a name and specify your segment criteria.

Hit Create! That’s it.

Then it’s onto setting up your emails.

Send automated emails before the event to help generate a buzz.

And send emails after the event to stay in touch with attendees.

Connect Eventbrite to Websand to make it easy to stay in touch with your tribe

Here at Websand, we’re all about people-centric business. Marketing is getting your solution into the hands of people with a problem. Eventbrite makes that easier to do with live events through its familiar interface. Why not hook yours up to Websand to boost your email marketing?

And if you’re worried about GDPR, don’t be. We’re here to walk you through that too. Why not get in touch and see what we can do for you?

We’re standing by!

It’s time to start getting more from your email marketing

Sign up for a free Websand demo and let’s show you how to get the best from your email marketing.

31 thoughts on “How to sell out every event using Eventbrite segmentation”

  1. I do agree with all of the ideas you have offered for your post. They are very convincing and can certainly work. Still, the posts are too quick for novices. May you please extend them a little from subsequent time? Thank you for the post.

  2. That is the correct blog for anyone who needs to seek out out about this topic. You realize so much its almost onerous to argue with you (not that I really would want匟aHa). You positively put a brand new spin on a subject thats been written about for years. Nice stuff, simply great!

  3. Howdy! I could have sworn I’ve been to this website before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely glad I found it and I’ll be bookmarking and checking back often!

  4. Excellent read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch because I found it for him smile Thus let me rephrase that: Thanks for lunch!

  5. Does your site have a contact page? I’m having trouble locating it but, I’d like to shoot you an email. I’ve got some ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it develop over time.

  6. I’ve been surfing on-line greater than 3 hours as of late, yet I never discovered any fascinating article like yours. It pretty price enough for me. In my opinion, if all web owners and bloggers made excellent content material as you did, the web shall be a lot more useful than ever before.

  7. Wonderful web site. Plenty of useful information here. I am sending it to several friends ans also sharing in delicious. And obviously, thanks for your effort!

  8. Wow, wonderful blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is magnificent, as well as the content!

  9. Thanks for the interesting things you have exposed in your post. One thing I’d prefer to touch upon is that FSBO relationships are built after a while. By releasing yourself to the owners the first end of the week their FSBO is announced, prior to a masses start out calling on Thursday, you produce a good relationship. By giving them methods, educational supplies, free accounts, and forms, you become a strong ally. By subtracting a personal curiosity about them and their circumstances, you make a solid relationship that, most of the time, pays off as soon as the owners decide to go with an agent they know and trust — preferably you actually.

  10. I will immediately grab your rss feed as I can not in finding your email subscription link or newsletter service. Do you have any? Please let me recognize in order that I may just subscribe. Thanks.

  11. Heya i am for the first time here. I came across this board and I find It really useful & it helped me out a lot. I am hoping to provide one thing again and help others like you helped me.

  12. I’m still learning from you, as I’m improving myself. I definitely enjoy reading everything that is written on your blog.Keep the tips coming. I liked it!

  13. Heya i抦 for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you aided me.

  14. You could certainly see your expertise in the work you write. The arena hopes for more passionate writers such as you who are not afraid to say how they believe. At all times follow your heart.

  15. Outstanding post but I was wanting to know if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit more. Cheers!

  16. Wonderful blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thanks

  17. I抳e been exploring for a little bit for any high quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this website. Reading this information So i抦 happy to convey that I’ve an incredibly good uncanny feeling I discovered just what I needed. I most certainly will make certain to don抰 forget this web site and give it a glance regularly.

  18. This is really interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your fantastic post. Also, I’ve shared your website in my social networks!

  19. I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Fantastic work!

  20. It抯 laborious to find knowledgeable people on this subject, but you sound like you realize what you抮e speaking about! Thanks

  21. I intended to create you one very little observation so as to thank you yet again about the exceptional ideas you’ve contributed on this website. It is so particularly generous with people like you to offer unreservedly precisely what many people would’ve advertised for an e-book to get some money on their own, specifically given that you could have done it in case you decided. These advice likewise acted to provide a good way to fully grasp that some people have a similar dream just as my own to understand a whole lot more on the subject of this problem. I’m certain there are thousands of more fun opportunities up front for individuals who check out your website.

  22. I like the helpful information you provide in your articles. I will bookmark your weblog and check again here regularly. I am quite sure I will learn a lot of new stuff right here! Good luck for the next!

  23. Pretty great post. I simply stumbled upon your blog and wished to say that I have really enjoyed surfing around your blog posts. After all I抣l be subscribing on your feed and I hope you write once more very soon!

  24. Just want to say your article is as surprising. The clarity in your post is just excellent and i can assume you are an expert on this subject. Well with your permission allow me to grab your feed to keep updated with forthcoming post. Thanks a million and please continue the enjoyable work.

  25. Good day! This is my first comment here so I just wanted to give a quick shout out and tell you I genuinely enjoy reading through your articles. Can you suggest any other blogs/websites/forums that cover the same topics? Thanks a ton!

  26. You made some decent points there. I looked on the internet for the problem and found most individuals will go together with with your website.

  27. A powerful share, I simply given this onto a colleague who was doing a bit evaluation on this. And he actually bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! However yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If attainable, as you become expertise, would you thoughts updating your weblog with more particulars? It is extremely useful for me. Big thumb up for this blog put up!

  28. You provide so much great information with the how-tos!! “”Thank you so much for sharing this great information with us!! “”Your posts & blogs are always so much fun and easy to read!

  29. I want to express my gratitude for the exceptional content you’ve provided in this post. It has expanded my understanding.

Leave a Reply

Your email address will not be published. Required fields are marked *