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Building your marketing data strategy. A guide for beginners

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How to improve your email marketing automation using video games

[vc_column width=”5/6″] How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will be the key to your success. But it’s a daunting task. There are so many different systems available. And there’s so much you need to learn. So you […]

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Data Driven Marketing Blog Agile Marketing Customer Retention Blog Customer Segmentation Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Marketing your customer journey

Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start.  If that sounds confusing, simply think about what you want your audience to do, and then see what they actually do. A lot is written about the strategic importance of understanding your customer […]

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Email Marketing Blog Agile Marketing Data Driven Marketing Blog Marketing Automation Blog

Create a winning marketing ROI – PPC vs Email Marketing

[vc_column width=”5/6″] Your Marketing ROI This post is about improving your marketing ROI, and that’s really important because whenever your marketing ROI is growing then you are usually onto a winner. But the truth is your marketing ROI will be different for each of the channels you use within your marketing activity.  It takes time, […]

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to manage your customer journey like a railway tycoon

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Planning for Marketing Automation Success

Thinking Differently about Marketing Automation For Marketing Automation, like most most things in business, without a plan it’s difficult to succeed.  And planning is absolutely key for marketing automation success. As a marketer and you are used to planning.  If you are using PPC or SEO, you need to plan for that.  If you are generating […]

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Marketing Automation Blog

The Six Minute Marketing Automation Challenge

The Marketing Automation Challenge Businesses are becoming increasingly aware of Marketing Automation, but in a lot of cases it’s not clear what it is or why it is important to them.  Websand is designed to make marketing automation easier and more accessible however, before we get into the Websand Six Minute Marketing Automation Challenge, let’s take […]

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Email Marketing Blog Data Protection - GDPR Blog Marketing Automation Blog

No Email Day 2016

It’s no email day on the 6th June.  A ‘thing’ that began a few years back by Paul Lancaster, and something that Paul and I discussed on his recent ‘SuperConnector’ show. Now, it might seem odd that a marketing automation business would write a blog post about sending no email, but since the focus of […]

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Agile Marketing Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Winning at Marketing Automation

Lessons from Sport It’s a huge weekend of sport with the Masters Golf, a heavyweight boxing fight and the Grand National horse race.   As a marketer we are always looking to back a winner.  Be that a knockout campaign, or a marketing campaign that wins our business success. I thought it might be interesting […]

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Data Driven Marketing Blog Data Protection - GDPR Blog Marketing Automation Blog

European Data Protection update. Winter is getting closer.

We’ve written before that Winter is Coming for businesses that collect customer data.  Just as Game of Thrones is reaching a conclusion, the European Data Protection Regulations are now defined and will be arriving in legislation in the not too distant future. So if you are collecting customer data, or using digital marketing in anyway […]

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Agile Marketing Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How to become an email marketing quarterback

It’s all about getting the message in the right hands In American football, it’s the job of the quarterback to control and win the game. They do this by completing passes. In the 2015 regular reason, quarterbacks in the NFL had a pass completion rate of between 69.3% and 55.3%.   In marketing, it’s the […]

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Marketing Automation Blog Data Driven Marketing Blog Email Marketing Blog

The 3 automated marketing messages you need to be sending

Getting started from batch to automated marketing messages Moving from one off ‘traditional’ email marketing to creating automated marketing messages can be a daunting task.  The first question, usually being where I you start?  We work with many marketing experts across an increasingly varied range of businesses, but all have a similar issue.  They want to […]

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How to find your most valuable customers – those special ’someones’

Finding your most valuable customers This world of ours is a very busy and noisy place, making a real difference is harder than ever, but it remains a world that is full of hidden opportunities. The world contains everyone but its full of someone’s. So who are your someone’s? If you don’t appeal to someone […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

Email Marketing Secrets – Rugby style

Rugby is famously a thugs game played by gentlemen.  It’s an emerging sport, very popular in some parts of the world, less so in others. Like Rugby, the use of Email programmes is an emerging discipline and increasing in popularity.  Powered by marketing automation, these programmes are the secret sauce that is used by some […]

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Date Driven Marketing

Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing.  The same is true of great marketing. Every business has a story to tell. A compelling thing they need to say to each of their customers at a specific moment in time. […]

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Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Seven steps to customer loyalty marketing

Get your Customer Loyalty Marketing Plan in place Websand started from 15+ years in customer loyalty marketing, so it’s a huge part of what we do, even if we don’t issue points. We’ve used this experience to develop Websand as an easy to use marketing automation platform.  A marketing platform that helps marketers to get closer to […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Six steps to creating a data strategy

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Creating Customer Centric Marketing

Setting up a customer centric approach People tell businesses what they want every day, by giving them money. But if you’re business isn’t set up to be customer centric then perhaps you aren’t really taking advantage of all the opportunities that exist. In today’s market place, customers are savvy and can easily digitally educate themselves […]

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Data Driven Marketing Blog Marketing Automation Blog

How to manage Seasonality and Lifecycle Marketing

How to manage Seasonality and Lifecycle Marketing Seasonality in businesses doesn’t always mean the ‘season’ or the weather.  For lifecycle marketing every sale that your business makes, creates a new round of seasonality in the relationship between your business and your customers. Consider the famous phrase from the Lion King, the ‘Circle of Life‘.  It’s […]

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Agile Marketing. How to deal with a world in Perpetual Beta