Categories
Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Date Driven Marketing

Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing.  The same is true of great marketing. Every business has a story to tell. A compelling thing they need to say to each of their customers at a specific moment in time. […]

Categories
Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Seven steps to customer loyalty marketing

Get your Customer Loyalty Marketing Plan in place Websand started from 15+ years in customer loyalty marketing, so it’s a huge part of what we do, even if we don’t issue points. We’ve used this experience to develop Websand as an easy to use marketing automation platform.  A marketing platform that helps marketers to get closer to […]

Categories
Agile Marketing Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Creating Customer Centric Marketing

Setting up a customer centric approach People tell businesses what they want every day, by giving them money. But if you’re business isn’t set up to be customer centric then perhaps you aren’t really taking advantage of all the opportunities that exist. In today’s market place, customers are savvy and can easily digitally educate themselves […]

Categories
Customer Retention Blog Data Driven Marketing Blog Data Protection - GDPR Blog Loyalty marketing blog

Customer Loyalty Marketing – Simples

[vc_column width=”5/6″] Customer loyalty marketing – Meercat style Why are the Meercats buying cinema tickets? Those Meercat folk have stopped making ‘exclusive’ toys and started buying cinema tickets instead. But why are they doing this? I have been involved helping businesses create customer loyalty marketing schemes for over 15 years. This has involved all kinds […]

Categories
Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Do stamp cards generate customer loyalty?

Are paper and stamps rewarding? Loads of small businesses adopt a paper and stamp approach to ‘loyalty’. That’s those paper cards that fill up in your wallet but you can never seem to find when you need them. The collect a stamp when you buy something loyalty cards. I see them all the time. They […]

Categories
Customer Retention Blog Loyalty marketing blog

Finding your way to customer retention by applying the Mom test

It’s Mother’s day today – so best wishes to all your Mothers and Grandmothers. Feedback from these wonderful people can help you to build a killer product and generate customer retention too. One of the business books that has been getting passed around our HQ at Campus North is the Mom Test – or as we […]

Categories
Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Data Protection - GDPR Blog Email Marketing Blog Loyalty marketing blog

Data Driven Marketing and Data Protection Seminar

Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to register Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof […]

Categories
Loyalty marketing blog

Has John Lewis knowingly unsold loyalty?

I think John Lewis are great. The way they treat their staff is great. Their business model is great. They usually live up to their ‘never knowingly undersold’ tag line. However their loyalty program – launched Oct 2013 always seemed an odd fit. Especially one of the key benefits – free tea and cake for […]

Categories
Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

The Tao of Websand

We’ve been inspired by the work of Simon Sinek lately. As a result, we’ve been exploring ‘The Golden Circle’ and looking for the reason of our existence. Our Why. So here it is….