Finding your most valuable customers This world of ours is a very busy and noisy place, making a real difference is harder than ever, but… Read More »How to find your most valuable customers
Loyalty marketing blog
Websand blog posts related to the strategic implementation of loyalty marketing within your business. How you can use your existing data and processes to introduce the concept of loyalty to you audience using email marketing and marketing automation
Get your Customer Loyalty Marketing Plan in place Websand started from 15+ years in customer loyalty marketing, so it’s a huge part of what we do, even… Read More »Seven steps to customer loyalty marketing
Are paper and stamps rewarding? Loads of small businesses adopt a paper and stamp approach to ‘loyalty’. That’s those paper cards that fill up in… Read More »Do stamp cards generate customer loyalty?
It’s Mother’s day today – so best wishes to all your Mothers and Grandmothers. Feedback from these wonderful people can help you to build a killer… Read More »Improve your customer retention by applying the Mom test
Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof yourself from future changes in data protection
Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to registerRead More »Data Driven Marketing and Data Protection Seminar
I think John Lewis are great. The way they treat their staff is great. Their business model is great. They usually live up to their ‘never knowingly undersold’ tag line.
However their loyalty program – launched Oct 2013 always seemed an odd fit. Especially one of the key benefits – free tea and cake for every cardholder once a month.
This is a bit odd for a few reasons. Read More »Has John Lewis knowingly unsold loyalty?