Founder and CEO at Websand. Saul has involved with data driven marketing for 20+ years from building corporate loyalty programmes to helping SME's unlock growth by understanding more about the data they collect. Saul is also an associate Lecturer at Northumbria University on digital marketing and accredited GDPR consultant
Get the answers from your Big Data So the pollsters got it wrong when they predicted the Election results. The data they collected gave them… Read More »Big Answers are more important than Big Data
Marketing Electoral Register The Electoral Register is the Marketing List for the UK, and boy do we like an election in the UK. We’ve had… Read More »Is Facebook the new Marketing Electoral Register?
Some major changes to Data Protection are being discussed within the EU that could impact every business. We want you to understand that ‘Winter is Coming’.Read More »Data Protection Changes – Winter is Coming
When is the best time to send an email? We get asked this question a lot. This is not a simple question, it has a… Read More »When is the right time to send an email?
Are paper and stamps rewarding? Loads of small businesses adopt a paper and stamp approach to ‘loyalty’. That’s those paper cards that fill up in… Read More »Do stamp cards generate customer loyalty?
It’s Mother’s day today – so best wishes to all your Mothers and Grandmothers. Feedback from these wonderful people can help you to build a killer… Read More »Improve your customer retention by applying the Mom test
Hello…is it me you’re looking for?
Did you know that Lionel Richie is a marketing genius? It’s time to take some data driven marketing lessons from Lionel Richie.
Improve how we do things, score some major success and make marketing Easy…(Like a Sunday Morning)Read More »Lean Marketing – Lionel Richie Style
Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof yourself from future changes in data protection
Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to registerRead More »Data Driven Marketing and Data Protection Seminar
Why customer segmentation is important Does your business apply customer value segmentation? You probably do but without realising. Consider the following scene… The phone rings… Read More »A story about customer value segmentation
I think John Lewis are great. The way they treat their staff is great. Their business model is great. They usually live up to their ‘never knowingly undersold’ tag line.
However their loyalty program – launched Oct 2013 always seemed an odd fit. Especially one of the key benefits – free tea and cake for every cardholder once a month.
This is a bit odd for a few reasons. Read More »Has John Lewis knowingly unsold loyalty?