Skip to content

Saul Gowens

Founder and CEO at Websand. Saul has involved with data driven marketing for 20+ years from building corporate loyalty programmes to helping SME's unlock growth by understanding more about the data they collect. Saul is also an associate Lecturer at Northumbria University on digital marketing and accredited GDPR consultant

Websand more effective email marketing through Clever Communication

Data Driven Marketing and Data Protection Seminar

Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof yourself from future changes in data protection

Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to register

Read More »Data Driven Marketing and Data Protection Seminar
My John Lewis Tea and Cake Benefit

Has John Lewis knowingly unsold loyalty?

I think John Lewis are great. The way they treat their staff is great. Their business model is great. They usually live up to their ‘never knowingly undersold’ tag line.

However their loyalty program – launched Oct 2013 always seemed an odd fit. Especially one of the key benefits – free tea and cake for every cardholder once a month.

This is a bit odd for a few reasons. Read More »Has John Lewis knowingly unsold loyalty?