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Websand email marketing, data and automation strategy blog

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Data Driven Marketing and Data Protection Seminar

Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof yourself from future changes in data protection

Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to register

Read More »Data Driven Marketing and Data Protection Seminar

How Customer Segmentation Works?

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If you want to attract the attention of your potential customer, it is a must that you understand how they would react to different marketing strategies. You have to gain an in-depth understanding of your market’s behavior. You would also need an idea about the things that would interest your market. This is where market segmentation would play a role in your marketing planning.Read More »How Customer Segmentation Works?

What You Should Know About Market Segmentation

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If you are planning to build a business, then it is vital that you know the important aspects of marketing. Knowing all the basic principles of marketing will help you establish a good brand in the business market. In this connection, you should understand what Market Segmentation is. However, for you to understand market segmentation, you should also understand its core, which is market segment.Read More »What You Should Know About Market Segmentation

My John Lewis Tea and Cake Benefit

Has John Lewis knowingly unsold loyalty?

I think John Lewis are great. The way they treat their staff is great. Their business model is great. They usually live up to their ‘never knowingly undersold’ tag line.

However their loyalty program – launched Oct 2013 always seemed an odd fit. Especially one of the key benefits – free tea and cake for every cardholder once a month.

This is a bit odd for a few reasons. Read More »Has John Lewis knowingly unsold loyalty?


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Last Friday we registered for #pitch10, as a result on Tuesday we ended up in the Tsunami of noise that followed as a result of the now infamous email to all entrants that didn’t make it.

Read More »Noise