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Did you know that Lionel Richie is a marketing genius? It’s time to take some data driven marketing lessons from Lionel Richie.
Improve how we do things, score some major success and make marketing Easy…(Like a Sunday Morning)Read More »Lean Marketing – Lionel Richie Style
Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof yourself from future changes in data protection
Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to registerRead More »Data Driven Marketing and Data Protection Seminar
If you want to attract the attention of your potential customer, it is a must that you understand how they would react to different marketing strategies. You have to gain an in-depth understanding of your market’s behavior. You would also need an idea about the things that would interest your market. This is where market segmentation would play a role in your marketing planning.Read More »How Customer Segmentation Works?
If you are planning to build a business, then it is vital that you know the important aspects of marketing. Knowing all the basic principles of marketing will help you establish a good brand in the business market. In this connection, you should understand what Market Segmentation is. However, for you to understand market segmentation, you should also understand its core, which is market segment.Read More »What You Should Know About Market Segmentation
Why customer segmentation is important Does your business apply customer value segmentation? You probably do but without realising. Consider the following scene… The phone rings… Read More »A story about customer value segmentation
I think John Lewis are great. The way they treat their staff is great. Their business model is great. They usually live up to their ‘never knowingly undersold’ tag line.
However their loyalty program – launched Oct 2013 always seemed an odd fit. Especially one of the key benefits – free tea and cake for every cardholder once a month.
This is a bit odd for a few reasons. Read More »Has John Lewis knowingly unsold loyalty?
Unless you avoided the news for the past few days, then you’ll be aware that Rory McIlroy won the Open Championship yesterday.
Here are some notes from his success.
Boyhood is being raved about as the film of the year. It’s got a load of five star reviews, 99% rating on Rotten Tomatoes, and will be a contender at the Oscars. Now that it’s been labelled as a great thing, it has social proof. People will go and see it.
I launched this idea as part of a talk at a Lean North East back in October. This also included historic footage of Lisa Simpson creating the Lean Start Up – but that is for another post and is subject to copyright (see the Duffless episode from Season 4).