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The Tao of Websand

We’ve been inspired by the work of Simon Sinek lately. As a result, we’ve been exploring ‘The Golden Circle’ and looking for the reason of our existence. Our Why. So here it is….

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Agile Marketing Data Driven Marketing Blog

Data Strategy Lessons from F1

Data Strategy Lessons from Sport – F1 Sport is a very competitive environment and can be a great source of knowledge to help improve your business, F1 provides some great data strategy lessons. F1 teams make quick data driven decisions.  They collect huge amounts of data and use this to make key decisions during races. […]

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Email Marketing Blog

Email marketing lessons from Rory Mcilroy

Unless you avoided the news for the past few days, then you’ll be aware that Rory McIlroy won the Open Championship yesterday. Here are some notes from his success.

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Agile Marketing Data Driven Marketing Blog

Boyhood film of the year and an important lesson

Boyhood is being raved about as the film of the year. It’s got a load of five star reviews, 99% rating on Rotten Tomatoes, and will be a contender at the Oscars. Now that it’s been labelled as a great thing, it has social proof. People will go and see it.

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Email Marketing Blog

Noise

Last Friday we registered for #pitch10, as a result on Tuesday we ended up in the Tsunami of noise that followed as a result of the now infamous email to all entrants that didn’t make it.

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Email Marketing Blog

Websands 4C’s of Lean Marketing

I launched this idea as part of a talk at a Lean North East back in October. This also included historic footage of Lisa Simpson creating the Lean Start Up – but that is for another post and is subject to copyright (see the Duffless episode from Season 4).