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Customer Retention Blog

How To Retain Your Current Customers

Your customers are the blood that keeps your company going, they are a key asset of your company. No customers = No business. With this in mind, you should always find ways on how to retain your current customers. Customer retention follows the same concept that human resource does – it is always cheaper to […]

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Customer Segmentation Blog

How Customer Segmentation Works?

If you want to attract the attention of your potential customer, it is a must that you understand how they would react to different marketing strategies. You have to gain an in-depth understanding of your market’s behavior. You would also need an idea about the things that would interest your market. This is where market […]

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Customer Segmentation Blog

What You Should Know About Market Segmentation

If you are planning to build a business, then it is vital that you know the important aspects of marketing. Knowing all the basic principles of marketing will help you establish a good brand in the business market. In this connection, you should understand what Market Segmentation is. However, for you to understand market segmentation, […]

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Customer Segmentation Blog Email Marketing Blog

A story about customer value segmentation

Why customer segmentation is important Does your business apply customer value segmentation?  You probably do but without realising.  Consider the following scene… The phone rings in the bar of a popular restaurant and the proprietor answers: “I’m sorry but I don’t have room for a party of 14 tonight” Two minutes later – he turns […]

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Loyalty marketing blog

Has John Lewis knowingly unsold loyalty?

I think John Lewis are great. The way they treat their staff is great. Their business model is great. They usually live up to their ‘never knowingly undersold’ tag line. However their loyalty program – launched Oct 2013 always seemed an odd fit. Especially one of the key benefits – free tea and cake for […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

The Tao of Websand

We’ve been inspired by the work of Simon Sinek lately. As a result, we’ve been exploring ‘The Golden Circle’ and looking for the reason of our existence. Our Why. So here it is….

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Data Driven Marketing Blog Agile Marketing

Data Strategy Lessons from those clever folk in Formula 1

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Email Marketing Blog

Email marketing lessons from Rory Mcilroy

Unless you avoided the news for the past few days, then you’ll be aware that Rory McIlroy won the Open Championship yesterday. Here are some notes from his success.

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Agile Marketing Data Driven Marketing Blog

Boyhood film of the year and an important lesson

Boyhood is being raved about as the film of the year. It’s got a load of five star reviews, 99% rating on Rotten Tomatoes, and will be a contender at the Oscars. Now that it’s been labelled as a great thing, it has social proof. People will go and see it.

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Email Marketing Blog

Noise

Last Friday we registered for #pitch10, as a result on Tuesday we ended up in the Tsunami of noise that followed as a result of the now infamous email to all entrants that didn’t make it.

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Email Marketing Blog

Websands 4C’s of Lean Marketing

I launched this idea as part of a talk at a Lean North East back in October. This also included historic footage of Lisa Simpson creating the Lean Start Up – but that is for another post and is subject to copyright (see the Duffless episode from Season 4).