WebsandWebsand email marketing, data and automation strategy blog
Setting up a customer centric approach People tell businesses what they want every day, by giving them money. But if you’re business isn’t set up to be customer centric then perhaps you aren’t really taking advantage of all the opportunities that exist. In today’s market place, customers are savvy and can easily digitally educate themselves […]
Growth from customer retention Growing your business does not always mean new customers. If you focus all of your efforts on finding new customers, there is a danger that the current customers might not hang around for very long. If you can get a few more customers to spend again that can unlock huge growth […]
The importance of Customer Data Management If your business has customers, it will collect customer data. No doubt you’ll be spending a huge amount time and effort to manage customer, but do you spend a similar effort on customer data management? Consider this, your brain processes a huge amount of data, but you only access […]
How to manage Seasonality and Lifecycle Marketing Seasonality in businesses doesn’t always mean the ‘season’ or the weather. For lifecycle marketing every sale that your business makes, creates a new round of seasonality in the relationship between your business and your customers. Consider the famous phrase from the Lion King, the ‘Circle of Life‘. It’s […]
Customer loyalty marketing – Meercat style Why are the Meercats buying cinema tickets? Those Meercat folk have stopped making ‘exclusive’ toys and started buying cinema tickets instead. But why are they doing this? I have been involved helping businesses create customer loyalty marketing schemes for over 15 years. This has involved all kinds of different […]
Get the answers from your Big Data So the pollsters got it wrong when they predicted the Election results. The data they collected gave them the wrong answer. Perhaps they were asking the wrong questions. And, it’s finding the right questions to ask that is really important. The wrong brief usually means the wrong result. […]
Marketing Electoral Register The Electoral Register is the Marketing List for the UK, and boy do we like an election in the UK. We’ve had three in the past few years, with one common thread, the data has been so open to interpretation not even Nate Silver and the clever folk at fivethirtyeight can call the result. […]
Some major changes to Data Protection are being discussed within the EU that could impact every business. We want you to understand that ‘Winter is Coming’.
What’s your best ever email campaign? What you consider to be your best email subject line, may not have given you the best results. It might have been something you were really proud of, it was awesome, really really clever, super personalised and emojii-tastic. But did it perform? The subject line is only is part […]
When is the best time to send an email? We get asked this question a lot. This is not a simple question, it has a variety of answers based on how you run your business and what you are looking to achieve. So when is the right time to send an email? Let’s break it […]
Are paper and stamps rewarding? Loads of small businesses adopt a paper and stamp approach to ‘loyalty’. That’s those paper cards that fill up in your wallet but you can never seem to find when you need them. The collect a stamp when you buy something loyalty cards. I see them all the time. They […]
It’s Mother’s day today – so best wishes to all your Mothers and Grandmothers. Feedback from these wonderful people can help you to build a killer product and generate customer retention too. One of the business books that has been getting passed around our HQ at Campus North is the Mom Test – or as we […]
It’s Super Bowl weekend, and it is becoming more and more popular here in the UK. So to celebrate, here are some suggested Business lessons to consider whilst watching the Super Bowl. Gridiron is the ultimate ‘lean start up’ sport. Three attempts to get at least ten yards down the field. If you don’t make […]
Hello…is it me you’re looking for? Did you know that Lionel Richie is a marketing genius? It’s time to take some data driven marketing lessons from Lionel Richie. Improve how we do things, score some major success and make marketing Easy…(Like a Sunday Morning)
Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to register Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof […]
Your customers are the blood that keeps your company going, they are a key asset of your company. No customers = No business. With this in mind, you should always find ways on how to retain your current customers. Customer retention follows the same concept that human resource does – it is always cheaper to […]