Stellar Email marketing statistics – 21 and counting

Tips and stats to help you improve your email marketing

Let’s be frank. Email marketing isn’t new, it isn’t sexy. But it is still one of the most effective tools available to your marketing team. Are you getting the most from it?

Here are a collection of email marketing statistics we’ve collected from our experience and from trusted sources that you can use to improve your email marketing ROI or to help convince your team that email marketing is the way to grow your business and increase engagement with your customers.

 

1/ Catch the early risers.

58% of adults check email in the morning. Source: Ezanga

 

2/ Check your reputation.

If your IP is featured on just one blacklist your email deliverability will be 25 points lower than those on no blacklist. Source: convinceandconvert.com

 

3/ Be polite, say Hello.

The average open rate for welcome emails is a 50%, making them 86% more effective than the average email newsletter.  Source: MarketingSherpa

 

4/ People like their phones.

They check them up to 150 times every day. Source: kpcb.com

 

5/ Mind the gap.

Keep your subject line short, and personalise the subject line early. iPhones cut off subject lines over 32 characters.

 

6/ Image vs Text emails?

The debate continues but 3M Corporation say that our brains process images 60,000 times faster than text.

 

7/ People are busy

80% of people are scanning emails that they receive. Make sure you are in the 20% that are read by being bold, creative, personal, and relevant.

 

8/ Use the preview line

To stimulate interest, be relevant and stand out. 84% of people aged 18-34 use an email preview pane. Source: convinceandconvert.com

 

9/ Use White Space.

 

Crazy egg know their stuff about UX and how to squeeze every drop of engagement from your users. They say that surrounding text with a more significant amount of white space improves comprehension by 20%.

 

10/ Left justify.  Is Justified.

An old direct marketing trick – avoid centrally justified text. Always use left justification. It makes the copy much easier to read.

 

11/ Communicate with people – they spend more 

People who buy products marketed through email spend 138% more than people that do not receive email offers. Source: convinceandconvert.com

 

12/ First impressions last.

Subscribers that receive a welcome note show 33% more long-term brand engagement. Source: Chiefmarketer.com

 

13/ Look over here >>

Who would date to argue with someone with the title of ‘The Brain Lady‘ (not us). In her blog she says that eye tracking data show that viewers look to the same part of the screen where images of people are looking.

 

14/ Don’t forget Mobile

51% of all email is opened on a mobile device. Source: Litmus. Remember to test your emails on your mobile before releasing them to your audience.

 

15/ I said, don’t forget Mobile, it’s really popular for email

Email is the number one most popular activity on a smartphone, 78% check email on their mobile phone. IDC and Facebook – “Always Connected” (2013)

 

16/ Respect your customers.

According to Chadwick Martin Bailey, receiving too many emails is the number 1 reason why people unsubscribe. Send relevant messages at relevant times, but don’t overload your marketing automation, be respectful and you’ll get the engagement you are looking for.

 

17/ Email still closes the deal

Email is 40x more successful at acquiring new clients than either Facebook and Twitter. Source: McKinsey & Company

 

18/ Garbage in, garbage out.

Data degradation (29%) and lack of data (26%) were considered to be the most significant challenges to successfully executing email campaigns in 2014.  Source: DMA.   Make sure your customer data is managed and your email marketing success rate will improve.

 

19/ Warm them up.

Nurtured leads make 47% larger purchases than non-nurtured leads. Source: The Annuitas Group.   Apply some data driven marketing.  Create a stellar marketing campaign and beat that 47%.

 

20/ Get your data in play and watch your results skyrocket.

Moving from ‘send all newsletters’ to ‘targeted marketing’ will increase your response rates by between 5-10%. Immediately.

 

21/ Three letters.  ROI. 

In the DMA 2014 email benchmarking research, the ROI of email increased from £24.93 to £38. That’s £38 for every £1 spent on email marketing.

 

We want more of these!

As we find more interesting or relevant email marketing statistics we’ll add to this list, so if you’ve got some statistics to share then we’d love to hear from you.

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If you are looking for a fresh approach to email marketing and want to increase engagement with your customers, we’d love to help.

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Also published on Medium.