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Customer Loyalty Marketing Blog Data Driven Marketing Blog Loyalty marketing blog Net Promoter Score Blog

Create customer loyalty. Get happy by being Naked

How to create customer loyalty When you are looking to create customer loyalty, it’s not as simple as putting together a stamp card or investing in a bit of software.  You need a strategy, a plan and sometimes a willingness to change the way you do things. Creating customer loyalty doesn’t necessarily mean points, cards and […]

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Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog

How to get the best from your email marketing channel

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Agile Marketing

Let Ferris Bueller help you get the most from your data asset

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Marketing Automation Blog Data Driven Marketing Blog Email Marketing Blog

The 3 automated marketing messages you need to be sending

Getting started from batch to automated marketing messages Moving from one off ‘traditional’ email marketing to creating automated marketing messages can be a daunting task.  The first question, usually being where I you start?  We work with many marketing experts across an increasingly varied range of businesses, but all have a similar issue.  They want to […]

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Customer Segmentation Blog Data Driven Marketing Blog

Identify your customer groups and marketing success will follow

Identifying your customer groups During the Rugby World Cup, our city (Newcastle) was full of fans from all over the world.  People from New Zealand, Samoa, South Africa, Tonga and even as far away as Scotland 🙂 They have been pretty easy to identify. Imagine if all the different customer groups you have in your […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to find your most valuable customers – those special ’someones’

Finding your most valuable customers This world of ours is a very busy and noisy place, making a real difference is harder than ever, but it remains a world that is full of hidden opportunities. The world contains everyone but its full of someone’s. So who are your someone’s? If you don’t appeal to someone […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

Email Marketing Secrets – Rugby style

Rugby is famously a thugs game played by gentlemen.  It’s an emerging sport, very popular in some parts of the world, less so in others. Like Rugby, the use of Email programmes is an emerging discipline and increasing in popularity.  Powered by marketing automation, these programmes are the secret sauce that is used by some […]

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Email Marketing Blog Customer Retention Blog Data Driven Marketing Blog Data Protection - GDPR Blog

Why you shouldn’t fear the email unsubscribe button

Don’t fear the unsubscribe. As a marketer it’s easy to fear the unsubscribe link.  But don’t worry, it’s not the number of people that have signed up for your email marketing that’s important.  It’s always been the number of customers that actually ‘give a damn’ that count. The size of your audience really doesn’t matter, […]

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Date Driven Marketing

Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing.  The same is true of great marketing. Every business has a story to tell. A compelling thing they need to say to each of their customers at a specific moment in time. […]

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Data Protection - GDPR Blog Customer Segmentation Blog

Categorise your business with care

It’s really important that you categorise your business correctly, especially within merchant accounts, banking and with national bodies. It ensures that you appear in the right places and that you are dealt with under the correct rules. Here’s what happened this evening… The call This evening I had a call from our corporate credit card […]

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Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Seven steps to customer loyalty marketing

Get your Customer Loyalty Marketing Plan in place Websand started from 15+ years in customer loyalty marketing, so it’s a huge part of what we do, even if we don’t issue points. We’ve used this experience to develop Websand as an easy to use marketing automation platform.  A marketing platform that helps marketers to get closer to […]

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Email Marketing Blog

Stellar Email marketing statistics – 21 and counting

Tips and stats to help you improve your email marketing Let’s be frank. Email marketing isn’t new, it isn’t sexy. But it is still one of the most effective tools available to your marketing team. Are you getting the most from it? Here are a collection of email marketing statistics we’ve collected from our experience […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Six steps to creating a data strategy

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Agile Marketing Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Creating Customer Centric Marketing

Setting up a customer centric approach People tell businesses what they want every day, by giving them money. But if you’re business isn’t set up to be customer centric then perhaps you aren’t really taking advantage of all the opportunities that exist. In today’s market place, customers are savvy and can easily digitally educate themselves […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

6 tips to amazing customer retention

Growth from customer retention Growing your business does not always mean new customers.  If you focus all of your efforts on finding new customers, there is a danger that the current customers might not hang around for very long.  If you can get a few more customers to spend again that can unlock huge growth […]

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Data Driven Marketing Blog

Customer Data Management – 4 ways to unlock business growth

The importance of Customer Data Management If your business has customers, it will collect customer data.  No doubt you’ll be spending a huge amount time and effort to manage customer, but do you spend a similar effort on customer data management? Consider this, your brain processes a huge amount of data, but you only access […]

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Data Driven Marketing Blog Marketing Automation Blog

How to manage Seasonality and Lifecycle Marketing

How to manage Seasonality and Lifecycle Marketing Seasonality in businesses doesn’t always mean the ‘season’ or the weather.  For lifecycle marketing every sale that your business makes, creates a new round of seasonality in the relationship between your business and your customers. Consider the famous phrase from the Lion King, the ‘Circle of Life‘.  It’s […]

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Agile Marketing Data Driven Marketing Blog Email Marketing Blog

How Golf can help you build an effective email programme

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Agile Marketing Data Driven Marketing Blog Email Marketing Blog

Create effective email programmes by considering these 7 steps

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Agile Marketing Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Agile Marketing. How to deal with a world in Perpetual Beta