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Agile Marketing Data Driven Marketing Blog Email Marketing Blog

Create effective email programmes by considering these 7 steps

Understanding the performance of your email marketing is not always as simple as your delivery or open rate.  It can be much more complicated than that. Our marketing automation software, Websand, helps you to create effective email marketing within your business.   Giving you the ability to measure email metrics and the outcomes of your email […]

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Agile Marketing Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Agile Marketing. How to deal with a world in Perpetual Beta

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Customer Retention Blog Data Driven Marketing Blog Data Protection - GDPR Blog Loyalty marketing blog

Customer Loyalty Marketing – Simples

[vc_column width=”5/6″] Customer loyalty marketing – Meercat style Why are the Meercats buying cinema tickets? Those Meercat folk have stopped making ‘exclusive’ toys and started buying cinema tickets instead. But why are they doing this? I have been involved helping businesses create customer loyalty marketing schemes for over 15 years. This has involved all kinds […]

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Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Big Answers are more important than Big Data

Get the answers from your Big Data So the pollsters got it wrong when they predicted the Election results. The data they collected gave them the wrong answer. Perhaps they were asking the wrong questions. And, it’s finding the right questions to ask that is really important. The wrong brief usually means the wrong result. […]

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Data Driven Marketing Blog Marketing Automation Blog

Is Facebook the new Marketing Electoral Register?

Marketing Electoral Register The Electoral Register is the Marketing List for the UK, and boy do we like an election in the UK.  We’ve had three in the past few years, with one common thread, the data has been so open to interpretation not even Nate Silver and the clever folk at fivethirtyeight can call the result. […]

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Data Driven Marketing Blog Data Protection - GDPR Blog

Data Protection Changes – Winter is Coming

Some major changes to Data Protection are being discussed within the EU that could impact every business. We want you to understand that ‘Winter is Coming’.

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Email Marketing Blog

Best email subject line ever?

What’s your best ever email campaign? What you consider to be your best email subject line, may not have given you the best results. It might have been something you were really proud of, it was awesome, really really clever, super personalised and emojii-tastic. But did it perform? The subject line is only is part […]

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Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

When is the right time to send an email?

When is the best time to send an email? We get asked this question a lot. This is not a simple question, it has a variety of answers based on how you run your business and what you are looking to achieve. So when is the right time to send an email?  Let’s break it […]

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Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog Marketing Automation Blog

Do stamp cards generate customer loyalty?

Are paper and stamps rewarding? Loads of small businesses adopt a paper and stamp approach to ‘loyalty’. That’s those paper cards that fill up in your wallet but you can never seem to find when you need them. The collect a stamp when you buy something loyalty cards. I see them all the time. They […]

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Customer Retention Blog Loyalty marketing blog

Finding your way to customer retention by applying the Mom test

It’s Mother’s day today – so best wishes to all your Mothers and Grandmothers. Feedback from these wonderful people can help you to build a killer product and generate customer retention too. One of the business books that has been getting passed around our HQ at Campus North is the Mom Test – or as we […]

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Email Marketing Blog

Grow using the 10 benefits of email marketing for small business

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Customer Segmentation Blog Data Driven Marketing Blog Net Promoter Score Blog

Net Promoter Score – A love story or a waste of time?

Net Promoter Score – A love story? Valentine’s day has just past and I (like you) have been inundated with loads of promotional messages.  It seems every business is embracing this ‘marketing event‘ to create more business for themselves. Websand is no exception, this is a blog post about finding love. But it is about the […]

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Data Driven Marketing Blog Email Marketing Blog

8 Super Bowl business lessons

It’s Super Bowl weekend, and it is becoming more and more popular here in the UK. So to celebrate, here are some suggested Business lessons to consider whilst watching the Super Bowl. Gridiron is the ultimate ‘lean start up’ sport. Three attempts to get at least ten yards down the field. If you don’t make […]

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Data Driven Marketing Blog Email Marketing Blog

Lean Marketing – Lionel Richie Style

Hello…is it me you’re looking for? Did you know that Lionel Richie is a marketing genius?  It’s time to take some data driven marketing lessons from Lionel Richie. Improve how we do things, score some major success and make marketing  Easy…(Like a Sunday Morning)

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Data Protection - GDPR Blog Email Marketing Blog Loyalty marketing blog

Data Driven Marketing and Data Protection Seminar

Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to register Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof […]

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Customer Retention Blog

How To Retain Your Current Customers

Your customers are the blood that keeps your company going, they are a key asset of your company. No customers = No business. With this in mind, you should always find ways on how to retain your current customers. Customer retention follows the same concept that human resource does – it is always cheaper to […]

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Customer Segmentation Blog

How Customer Segmentation Works?

If you want to attract the attention of your potential customer, it is a must that you understand how they would react to different marketing strategies. You have to gain an in-depth understanding of your market’s behavior. You would also need an idea about the things that would interest your market. This is where market […]

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Customer Segmentation Blog

What You Should Know About Market Segmentation

If you are planning to build a business, then it is vital that you know the important aspects of marketing. Knowing all the basic principles of marketing will help you establish a good brand in the business market. In this connection, you should understand what Market Segmentation is. However, for you to understand market segmentation, […]

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Customer Segmentation Blog Email Marketing Blog

A story about customer value segmentation

Why customer segmentation is important Does your business apply customer value segmentation?  You probably do but without realising.  Consider the following scene… The phone rings in the bar of a popular restaurant and the proprietor answers: “I’m sorry but I don’t have room for a party of 14 tonight” Two minutes later – he turns […]

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Loyalty marketing blog

Has John Lewis knowingly unsold loyalty?

I think John Lewis are great. The way they treat their staff is great. Their business model is great. They usually live up to their ‘never knowingly undersold’ tag line. However their loyalty program – launched Oct 2013 always seemed an odd fit. Especially one of the key benefits – free tea and cake for […]