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Customer Segmentation Blog

How to Cast a Spell on your Email Marketing with Websand’s Email Segmentation Wizard

How to Cast a Spell on your Email Marketing with Websand’s Email Segmentation Wizard It’s Friday night. You’ve logged into Netflix and you’re in the mood for a movie. Now, imagine the video streaming giant has thrown all its titles into one list. You only want the horror films but now you’re scrolling through musicals and […]

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Data Driven Marketing Blog Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Protection - GDPR Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog Net Promoter Score Blog

Connecting your systems is easy with our Zapier email marketing integration

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Email Marketing Blog

It’s never too late to start your email list

It’s never too late to start building your email list With all the furore around GDPR, you may wonder if an email list is more trouble than it’s worth. Paid advertising is more accessible than ever. You can embrace opportunities to advertise on Facebook, Twitter, Instagram and Pinterest. And if your potential customers have inboxes […]

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Email Marketing Blog Data Driven Marketing Blog

Dark Art of SEO and how it applies to email marketing

Dark Art of SEO and how it applies to email marketing Email marketing is a great way to keep in touch with your customer base. Sending the right email at the right time puts the customer in control of their buying. Which makes you a lovely business, instead of an annoying one. You’re like a […]

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Email Marketing Blog

Why should you integrate your email and content marketing?

Why should you integrate your email and content marketing? Content is King. It’s a phrase marketers have bandied about for the past few years. And if you’re looking for lower-cost ways to drive traffic to your site? Content marketing offers advantages over paid advertising. There are key differences. Paid advertising relies on having an offer […]

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Email Marketing Blog

How to set up a custom email template using Websand

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Agile Marketing Data Driven Marketing Blog

Why should you place a value on your time?

Why should you place a value on your time? According to Charles Darwin, “a man who dares to waste one hour of time has not discovered the value of life”. Darwin wasn’t known for his marketing nous, but he had a point. You want to leave the office at 5 pm and go to the […]

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Email Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog

Why should you switch to Websand from Mailchimp?

Why should you switch to Websand from Mailchimp? Before we start, we are not about to mud sling. It’s not classy, and it’s not helpful. Instead, we humbly suggest you consider alternatives when choosing an email marketing provider. And email marketing is not dead as some would have you believe. Email is still the primary […]

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Data Protection - GDPR Blog Customer Retention Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog

Why Is GDPR The Ultimate in Permission Marketing?

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Customer Segmentation Blog Data Driven Marketing Blog

How to sell out every event using Eventbrite segmentation

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Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog

The Pareto principle is an email marketers best friend

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Email Marketing Blog

Do you need to use fancy templates when sending emails?

Do you need to use fancy templates when sending emails? One advantage of social media marketing is the visual nature of the platforms. Share images, videos, or funny GIFs to capture your target audience’s attention. You may think you can’t extend this same visual aspect into your email marketing. Or you may think using templates […]

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Data Driven Marketing Blog Email Marketing Blog

What are you going to do with all that data?

What are you going to do with all that data? “What are you going to do with all that data?” aHere at Websand, we pride ourselves on our data-centric approach. With GDPR now firmly in place, being serious about your data is more important than ever. It’s a legal requirement.  Sure, it doesn’t always sound sexy, […]

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Customer Retention Blog Email Marketing Blog

Do your customers journey beyond the first purchase?

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Email Marketing Blog Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog

Keep Your Customers Close, and Your Prospects Warm

Keep Your Customers Close, and Your Prospects Warm In January 2018, Mark Zuckerberg announced he wanted to shunt ads out of the Facebook feed. He wanted Facebook to return to its roots. It would again become a place full of family photos, cat videos, and continual outrage. Marketers panicked. How would they reach their customer […]

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Data Driven Marketing Blog

The importance of data management and consistency for email marketing

The importance of data management and consistency within your marketing programmes When it comes to email marketing, do you apply data management to the inputs or just review the outputs from your campaigns.  Too many people focus on the wrong data. They obsess over open rates, click-through rates, or unsubscribe numbers. While all that data […]

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Data Protection - GDPR Blog

GDPR readiness: collecting and recording consent for email marketing

Collecting and recording consent for your email marketing audience Updated:  January 2019 (on Data Protection Day). GDPR is still causing marketers confusion.  We know what the rules should be, but we also know that some of these rules could be open to some ‘interpretation’. I wrote a rant waay back, in February 2018 back on the […]

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Data Protection - GDPR Blog

Getting GDPR ready. The fog around consent

Getting ready for GDPR consent To help our customers and users, I’m on the road to becoming a Professional practitioner of GDPR.  The course is being operated by the IDM (Institute of Direct Marketing), which is the educational and training side of the DMA (Direct Marketing Association) here in the UK. From my time sitting […]

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Customer Loyalty Marketing Blog Customer Retention Blog Data Driven Marketing Blog Loyalty marketing blog

The delicate art of building customer loyalty

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Data Driven Marketing Blog

Building your data driven email marketing plan

Creating your data driven email marketing plan. Email marketing is a data driven exercise.  If you don’t understand your data, it’s pretty likely that you aren’t getting the best from your email marketing.  That’s one of the reasons, we built Websand.  It gives you the tools to understand and manage your data, so you can […]