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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

Build strong customer retention through retain and re-engage email marketing

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Customer Retention Blog Agile Marketing Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

Getting Subscribers Onboard

Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course.  It’s connected to your website, using our API, Zapier or our WordPress Widget.  And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]

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Data Driven Marketing Blog Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Protection - GDPR Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog Net Promoter Score Blog

Connecting your systems is easy with our Zapier email marketing integration

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Email Marketing Blog Data Driven Marketing Blog

Dark Art of SEO and how it applies to email marketing

Dark Art of SEO and how it applies to email marketing Email marketing is a great way to keep in touch with your customer base. Sending the right email at the right time puts the customer in control of their buying. Which makes you a lovely business, instead of an annoying one. You’re like a […]

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Agile Marketing Data Driven Marketing Blog

Why should you place a value on your time?

Why should you place a value on your time? According to Charles Darwin, “a man who dares to waste one hour of time has not discovered the value of life”. Darwin wasn’t known for his marketing nous, but he had a point. You want to leave the office at 5 pm and go to the […]

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Email Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog

Why should you switch to Websand from Mailchimp?

Why should you switch to Websand from Mailchimp? Before we start, we are not about to mud sling. It’s not classy, and it’s not helpful. Instead, we humbly suggest you consider alternatives when choosing an email marketing provider. And email marketing is not dead as some would have you believe. Email is still the primary […]

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Data Protection - GDPR Blog Customer Retention Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog

Why Is GDPR The Ultimate in Permission Marketing?

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Customer Segmentation Blog Data Driven Marketing Blog

How to sell out every event using Eventbrite segmentation

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Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog

The Pareto principle is an email marketers best friend

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Data Driven Marketing Blog Email Marketing Blog

What are you going to do with all that data?

What are you going to do with all that data? “What are you going to do with all that data?” aHere at Websand, we pride ourselves on our data-centric approach. With GDPR now firmly in place, being serious about your data is more important than ever. It’s a legal requirement.  Sure, it doesn’t always sound sexy, […]

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Email Marketing Blog Customer Loyalty Marketing Blog Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog

Keep Your Customers Close, and Your Prospects Warm

Keep Your Customers Close, and Your Prospects Warm In January 2018, Mark Zuckerberg announced he wanted to shunt ads out of the Facebook feed. He wanted Facebook to return to its roots. It would again become a place full of family photos, cat videos, and continual outrage. Marketers panicked. How would they reach their customer […]

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Data Driven Marketing Blog

The importance of data management and consistency for email marketing

The importance of data management and consistency within your marketing programmes When it comes to email marketing, do you apply data management to the inputs or just review the outputs from your campaigns.  Too many people focus on the wrong data. They obsess over open rates, click-through rates, or unsubscribe numbers. While all that data […]

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Customer Loyalty Marketing Blog Customer Retention Blog Data Driven Marketing Blog Loyalty marketing blog

The delicate art of building customer loyalty

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Data Driven Marketing Blog

Building your data driven email marketing plan

Creating your data driven email marketing plan. Email marketing is a data driven exercise.  If you don’t understand your data, it’s pretty likely that you aren’t getting the best from your email marketing.  That’s one of the reasons, we built Websand.  It gives you the tools to understand and manage your data, so you can […]

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Email Marketing Blog Data Driven Marketing Blog

3 easy steps to create a show-stopping email marketing plan

3 easy steps to create a show-stopping email marketing plan After all the furore about the programme switching channels, the latest series of The Great British Bake-Off has come to an end. We may have missed Mel and Sue’s naughty innuendos and Mary Berry’s ‘sheer perfection’, but the public enjoyed the new version anyway. We’ve all imagined […]

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Data Driven Marketing Blog

Use your Fantasy League strategy to boost your real-life marketing performance 

Your fantasy league strategy is a data driven strategy As I write this, the new Premier league season is upon us.  Football fans around the world are currently devising their own data driven strategies for their fantasy teams. Picking players for their teams based on previous performance, the team they are playing for, their current […]

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Customer Segmentation Blog Customer Retention Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog

Become a Customer Centric Marketer

Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data they collect, and they understand the value of each customer. Some marketing will be brand building and generic, but the majority of activity from a customer centric marketer will be […]

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Email Marketing Blog Data Driven Marketing Blog

How to make a lead magnet that people actually want

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Email Marketing Blog Data Driven Marketing Blog

migrate your email list

Just how easy is it to migrate your email list? If I asked you why you use your email marketing provider, what would you say? Because you need to start email marketing and you chose the first one you found on Google? Did you inherit it from your predecessor? You didn’t know there were others […]

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Email Marketing Blog Data Driven Marketing Blog

Become an awesome email marketer

Become an awesome email marketer. If you are using email marketing as part of your marketing mix, you want to be the best you can be.  You want to be an awesome email marketer. Email marketing is often under-estimated as an effective marketing channel.  But it’s actually one of the few marketing channels you have […]