WebsandWebsand blog posts related to the art of data driven marketing and how developing a data strategy for your email marketing can make a huge difference. After all you can’t send email without customer data!
Setting Up A Drip Email Marketing Sequence We’re big fans of automation here at Websand. We love the kind of email marketing where customers only receive emails when they need to. They trigger the emails by interacting – or not interacting – with your website. We realise that sometimes that isn’t enough. Or it may […]
The Websand Guide to Setting Email Marketing Goals Let me ask you a question. Do you know how effective your email marketing is? How would you answer that question? Sure, you can check your metrics. As of April 2018, the average open rate across all industries was 18.09%. Is yours higher or lower? But what […]
Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course. It’s connected to your website, using our API, Zapier or our WordPress Widget. And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]
Dark Art of SEO and how it applies to email marketing Email marketing is a great way to keep in touch with your customer base. Sending the right email at the right time puts the customer in control of their buying. Which makes you a lovely business, instead of an annoying one. You’re like a […]
Why should you place a value on your time? According to Charles Darwin, “a man who dares to waste one hour of time has not discovered the value of life”. Darwin wasn’t known for his marketing nous, but he had a point. You want to leave the office at 5 pm and go to the […]
Why should you switch to Websand from Mailchimp? Before we start, we are not about to mud sling. It’s not classy, and it’s not helpful. Instead, we humbly suggest you consider alternatives when choosing an email marketing provider. And email marketing is not dead as some would have you believe. Email is still the primary […]
What are you going to do with all that data? “What are you going to do with all that data?” aHere at Websand, we pride ourselves on our data-centric approach. With GDPR now firmly in place, being serious about your data is more important than ever. It’s a legal requirement. Sure, it doesn’t always sound sexy, […]
Want to grow your business? Keep Your Customers Close, and Your Prospects Warm In January 2018, Mark Zuckerberg announced he wanted to shunt ads out of the Facebook feed. He wanted Facebook to return to its roots. It would again become a place full of family photos, cat videos, and continual outrage. Marketers panicked. That […]
The importance of data management and consistency within your marketing programmes When it comes to email marketing, do you apply data management to the inputs or just review the outputs from your campaigns. Too many people focus on the wrong data. They obsess over open rates, click-through rates, or unsubscribe numbers. While all that data […]
Creating your data driven email marketing plan. Email marketing is a data driven exercise. If you don’t understand your data, it’s pretty likely that you aren’t getting the best from your email marketing. That’s one of the reasons, we built Websand. It gives you the tools to understand and manage your data, so you can […]
3 easy steps to create a show-stopping email marketing plan After all the furore about the programme switching channels, the latest series of The Great British Bake-Off has come to an end. We may have missed Mel and Sue’s naughty innuendos and Mary Berry’s ‘sheer perfection’, but the public enjoyed the new version anyway. We’ve all imagined […]
Your fantasy league strategy is a data driven strategy As I write this, the new Premier league season is upon us. Football fans around the world are currently devising their own data driven strategies for their fantasy teams. Picking players for their teams based on previous performance, the team they are playing for, their current […]
Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data they collect, and they understand the value of each customer. Some marketing will be brand building and generic, but the majority of activity from a customer centric marketer will be […]