Websand blog posts related to the art of data driven marketing and how developing a data strategy for your email marketing can make a huge difference. After all you can’t send email without customer data!
Your fantasy league strategy is a data driven strategy As I write this, the new Premier league season is upon us. Football fans around the… Read More »Use your Fantasy League strategy to boost your real-life marketing
Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data… Read More »Become a Customer Centric Marketer
Just how easy is it to migrate your email list? If I asked you why you use your email marketing provider, what would you say?… Read More »migrate your email list
Become an awesome email marketer. If you are using email marketing as part of your marketing mix, you want to be the best you can… Read More »Become an awesome email marketer
The quality within your email marketing list A heck of a lot of blog posts are out there related to email marketing lists. These usually… Read More »Opportunities from Growth hacking your email marketing list
GDPR Data Protection legislation update The data protection legislation in the UK hasn’t changed since 1998, that going to change soon with the introduction of… Read More »A beginners guide to GDPR Data Protection Update
Solve your marketing headaches Finding the right tools for your business can be tough. It’s really easy to invest in the wrong tool, especially when… Read More »Use the right tools to solve your marketing headaches
Getting to grips with Cohort Analysis If you are collecting customer data, cohort analysis is can be a hugely valuable tool to help you understand… Read More »Get control of your cohort analysis
How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will… Read More »How to improve your email marketing automation using video games
Make sure you have an Email Marketing Strategy To get the most from your marketing budget, now more than ever you NEED an email marketing… Read More »Building a killer Email Marketing Strategy
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds… Read More »Marketing your customer journey
Your Marketing ROI This post is about improving your marketing ROI, and that’s really important because whenever your marketing ROI is growing then you are… Read More »Create a winning marketing ROI – PPC vs Email Marketing
Understanding the importance of customer lifetime value Customer lifetime value or CLV is a measure of how much each customer has spent with your business.… Read More »8 ways you can unlock the secrets of customer lifetime value
You can create great email marketing All email marketers start out with the objective of creating great email marketing, but creating something that really works… Read More »Great email marketing explained
Data Protection Update – what does it mean? Strange that every update I’ve written about the EU Data Protection update (now known as GDPR) seem to… Read More »Data Protection Update – Winter is upon us
Trigger Email vs Campaign Email. The marketing world is moving towards marketing automation. But making the move from email marketing to marketing automation can give… Read More »The email marketing dilemma – to trigger or not to trigger
