WebsandWebsand blog posts about the importance of managing customer retention or customer churn as a strategic process for ecommerce businesses to grow their customer engagement and unlock business growth
Getting to grips with Cohort Analysis If you are collecting customer data, cohort analysis is can be a hugely valuable tool to help you understand business performance, especially if you are running a successful fast moving e-commerce subscription business. Our friends at Bearded Colonel, not only know how to provide fantastic shaving kit for the […]
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds confusing, simply think about what you want your audience to do, and then see what they actually do. A lot is written about the strategic importance of understanding your customer […]
Manage customer retention and stop your customers exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you 5x less to retain a customer rather than acquire a new customer. So what do you do about retaining your existing customers, do you manage customer retention? Do you have a […]
Thinking Differently about Marketing Automation For Marketing Automation, like most most things in business, without a plan it’s difficult to succeed. And planning is absolutely key for marketing automation success. As a marketer and you are used to planning. If you are using PPC or SEO, you need to plan for that. If you are generating […]
Trigger Email vs Campaign Email. The marketing world is moving towards marketing automation. But making the move from email marketing to marketing automation can give the marketer a bit of a dilemma. When I move to marketing automation how does this affect my normal email marketing schedule? Will I really get better results from marketing […]
Lessons from Sport It’s a huge weekend of sport with the Masters Golf, a heavyweight boxing fight and the Grand National horse race. As a marketer we are always looking to back a winner. Be that a knockout campaign, or a marketing campaign that wins our business success. I thought it might be interesting […]
…and how you can improve your marketing and grow your business using your customer data. What you can learn from your customers? The best market research you can get is sales. As when people give you money, they tell you what they really want. If you are collecting money from people in exchange for your […]
Who are your customers anyway? Two unarguable facts of business are. 1) businesses need to sell to customers and 2) every customer is different. This blog post focuses on point 2 – the fact that every customer is different, and how recognising that fact can really help you to maximise your future sales to your […]
Finding your most valuable customers This world of ours is a very busy and noisy place, making a real difference is harder than ever, but it remains a world that is full of hidden opportunities. The world contains everyone but its full of someone’s. So who are your someone’s? If you don’t appeal to someone […]
Rugby is famously a thugs game played by gentlemen. It’s an emerging sport, very popular in some parts of the world, less so in others. Like Rugby, the use of Email programmes is an emerging discipline and increasing in popularity. Powered by marketing automation, these programmes are the secret sauce that is used by some […]
Don’t fear the unsubscribe. As a marketer it’s easy to fear the unsubscribe link. But don’t worry, it’s not the number of people that have signed up for your email marketing that’s important. It’s always been the number of customers that actually ‘give a damn’ that count. The size of your audience really doesn’t matter, […]
Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing. The same is true of great marketing. Every business has a story to tell. A compelling thing they need to say to each of their customers at a specific moment in time. […]
Growth from customer retention Growing your business does not always mean new customers. If you focus all of your efforts on finding new customers, there is a danger that the current customers might not hang around for very long. If you can get a few more customers to spend again that can unlock huge growth […]
Customer loyalty marketing – Meercat style Why are the Meercats buying cinema tickets? Those Meercat folk have stopped making ‘exclusive’ toys and started buying cinema tickets instead. But why are they doing this? I have been involved helping businesses create customer loyalty marketing schemes for over 15 years. This has involved all kinds of different […]
It’s Mother’s day today – so best wishes to all your Mothers and Grandmothers. Feedback from these wonderful people can help you to build a killer product and generate customer retention too. One of the business books that has been getting passed around our HQ at Campus North is the Mom Test – or as we […]
Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to register Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof […]