Customer Retention Blog
Websand blog posts about the importance of managing customer retention or customer churn as a strategic process for ecommerce businesses to grow their customer engagement and unlock business growth
Become a Customer Centric Marketer
Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data… Read More »Become a Customer Centric Marketer
Get control of your cohort analysis
Getting to grips with Cohort Analysis If you are collecting customer data, cohort analysis is can be a hugely valuable tool to help you understand… Read More »Get control of your cohort analysis
Marketing your customer journey
Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start. If that sounds… Read More »Marketing your customer journey
Manage your customer retention – don’t let your customers exit
Manage customer retention and stop your customers exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you 5x… Read More »Manage your customer retention – don’t let your customers exit
Planning for Marketing Automation Success
Thinking Differently about Marketing Automation For Marketing Automation, like most most things in business, without a plan it’s difficult to succeed. And planning is absolutely… Read More »Planning for Marketing Automation Success
The email marketing dilemma – to trigger or not to trigger
Trigger Email vs Campaign Email. The marketing world is moving towards marketing automation. But making the move from email marketing to marketing automation can give… Read More »The email marketing dilemma – to trigger or not to trigger
Start winning at Marketing Automation
Winning at Marketing Automation – taking lessons from Sport Whatever you do in life you want to be successful at it, since you’re reading this… Read More »Start winning at Marketing Automation
Why the best market research is sales
…and how you can improve your marketing and grow your business using your customer data. What you can learn from your customers? The best market… Read More »Why the best market research is sales
Take advantage of the fact that every customer is different
Who are your customers anyway? Two unarguable facts of business are. 1) businesses need to sell to customers and 2) every customer is different. This… Read More »Take advantage of the fact that every customer is different
How to find your most valuable customers
Finding your most valuable customers This world of ours is a very busy and noisy place, making a real difference is harder than ever, but… Read More »How to find your most valuable customers
Email Marketing Secrets – Rugby style
Rugby is famously a thugs game played by gentlemen. It’s an emerging sport, very popular in some parts of the world, less so in others.… Read More »Email Marketing Secrets – Rugby style
Why you shouldn’t fear the email unsubscribe button
Don’t fear the unsubscribe. As a marketer it’s easy to fear the unsubscribe link. But don’t worry, it’s not the number of people that have… Read More »Why you shouldn’t fear the email unsubscribe button
Date Driven Marketing
Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing. The same… Read More »Date Driven Marketing
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