WebsandWebsand blog posts about how you can improve your email marketing. Be that building an email marketing plan, organising your data through segmentation or email copywriting. We want you to succeed!
The 4 Best Proven Email Copywriting Formulas for E-commerce. If you want success for your email marketing, you need to use proven email copywriting formulas. Why email? Well, despite continual death knells, email marketing still generates £29bn in sales every year. You’ve already embraced the power of segmentation. Only the right people get the right emails […]
The Websand Top 10 best email newsletter listing 2020 Marketers use Websand to send email marketing, and that means we are responsible for the sending of a lot of email marketing. For a lot of people, email marketing means sending a newsletter. So we thought it time to put together our first list of the […]
Setting Up A Drip Email Marketing Sequence We’re big fans of automation here at Websand. We love the kind of email marketing where customers only receive emails when they need to. They trigger the emails by interacting – or not interacting – with your website. We realise that sometimes that isn’t enough. Or it may […]
Use Email to Deliver A Curated Newsletter The word ‘newsletter’ can conjure a range of images for email. Some businesses use them to update customers on their latest news. Community groups send them to let subscribers know what’s happening in the area. Companies send internal newsletters to help employees stay in touch with the business. […]
Let’s make your email marketing strategy work for you. Way back in May 2018, inboxes all over the EU groaned beneath the weight of the endless ‘do you still want to hear from us?’ emails. Not the finest hour for email marketing. The effects of GDPR inspired countless memes, lampooning the efforts of subscriber-hungry businesses. […]
Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course. It’s connected to your website, using our API, Zapier or our WordPress Widget. And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]
It’s never too late to start building your email list With all the furore around GDPR, you may wonder if an email list is more trouble than it’s worth. Paid advertising is more accessible than ever. You can embrace opportunities to advertise on Facebook, Twitter, Instagram and Pinterest. And if your potential customers have inboxes […]
Dark Art of SEO and how it applies to email marketing Email marketing is a great way to keep in touch with your customer base. Sending the right email at the right time puts the customer in control of their buying. Which makes you a lovely business, instead of an annoying one. You’re like a […]
Why should you integrate your email and content marketing? Content is King. It’s a phrase marketers have bandied about for the past few years. And if you’re looking for lower-cost ways to drive traffic to your site? Content marketing offers advantages over paid advertising. There are key differences. Paid advertising relies on having an offer […]
Why should you switch to Websand from Mailchimp? Before we start, we are not about to mud sling. It’s not classy, and it’s not helpful. Instead, we humbly suggest you consider alternatives when choosing an email marketing provider. And email marketing is not dead as some would have you believe. Email is still the primary […]
Do you really need to use fancy email templates when designing emails? One advantage of social media marketing is the visual nature of the platforms. Share images, videos, or funny GIFs to capture your target audience’s attention. You may think you can’t extend this same visual aspect into your email marketing. Or you may think […]
What are you going to do with all that data? “What are you going to do with all that data?” aHere at Websand, we pride ourselves on our data-centric approach. With GDPR now firmly in place, being serious about your data is more important than ever. It’s a legal requirement. Sure, it doesn’t always sound sexy, […]
