WebsandWebsand blog posts about how you can improve your email marketing. Be that building an email marketing plan, organising your data through segmentation or email copywriting. We want you to succeed!
Let’s make your email marketing strategy work for you. Way back in May 2018, inboxes all over the EU groaned beneath the weight of the endless ‘do you still want to hear from us?’ emails. Not the finest hour for email marketing. The effects of GDPR inspired countless memes, lampooning the efforts of subscriber-hungry businesses. […]
Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course. It’s connected to your website, using our API, Zapier or our WordPress Widget. And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]
It’s never too late to start building your email list With all the furore around GDPR, you may wonder if an email list is more trouble than it’s worth. Paid advertising is more accessible than ever. You can embrace opportunities to advertise on Facebook, Twitter, Instagram and Pinterest. And if your potential customers have inboxes […]
Dark Art of SEO and how it applies to email marketing Email marketing is a great way to keep in touch with your customer base. Sending the right email at the right time puts the customer in control of their buying. Which makes you a lovely business, instead of an annoying one. You’re like a […]
Why should you integrate your email and content marketing? Content is King. It’s a phrase marketers have bandied about for the past few years. And if you’re looking for lower-cost ways to drive traffic to your site? Content marketing offers advantages over paid advertising. There are key differences. Paid advertising relies on having an offer […]
Why should you switch to Websand from Mailchimp? Before we start, we are not about to mud sling. It’s not classy, and it’s not helpful. Instead, we humbly suggest you consider alternatives when choosing an email marketing provider. And email marketing is not dead as some would have you believe. Email is still the primary […]
Do you need to use fancy templates when sending emails? One advantage of social media marketing is the visual nature of the platforms. Share images, videos, or funny GIFs to capture your target audience’s attention. You may think you can’t extend this same visual aspect into your email marketing. Or you may think using templates […]
What are you going to do with all that data? “What are you going to do with all that data?” aHere at Websand, we pride ourselves on our data-centric approach. With GDPR now firmly in place, being serious about your data is more important than ever. It’s a legal requirement. Sure, it doesn’t always sound sexy, […]
Keep Your Customers Close, and Your Prospects Warm In January 2018, Mark Zuckerberg announced he wanted to shunt ads out of the Facebook feed. He wanted Facebook to return to its roots. It would again become a place full of family photos, cat videos, and continual outrage. Marketers panicked. How would they reach their customer […]
Collecting Consent Opening notes on Collecting Consent Collecting consent is a huge challenge as everyone prepares for GDPR. It’s a complex field and different for each business based on product/service they offer, their current practices, how they process data and their existing audience. GDPR is not a small undertaking. It’s incredibly frustrating and disappointing that […]
Master the Hot and Cold Customer Spectrum with Email Segmentation ‘Hot’ and ‘cold’ leads are common terms within marketing. Have you ever thought about what they look like? Visualise your marketing as a colour spectrum, with blue on one side, and red on the other. New visitors to your site sit in the blue as […]
3 easy steps to create a show-stopping email marketing plan After all the furore about the programme switching channels, the latest series of The Great British Bake-Off has come to an end. We may have missed Mel and Sue’s naughty innuendos and Mary Berry’s ‘sheer perfection’, but the public enjoyed the new version anyway. We’ve all imagined […]
The Surprising Truth: How Often Should You Email Your List? You’ve set up an email list. There’s a Word document on your hard drive full of subject lines you’re itching to try. You’ve even created a lead magnet that customers actually want to download. But now there’s another problem ahead of you. How often should […]
Become a customer centric marketer A customer centric marketer will build their marketing strategy around the behaviour of their customers. They understand the customer data they collect, and they understand the value of each customer. Some marketing will be brand building and generic, but the majority of activity from a customer centric marketer will be […]
