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Customer Segmentation Blog Email Marketing Blog

A story about customer value segmentation

Why customer segmentation is important Does your business apply customer value segmentation?  You probably do but without realising.  Consider the following scene… The phone rings in the bar of a popular restaurant and the proprietor answers: “I’m sorry but I don’t have room for a party of 14 tonight” Two minutes later – he turns […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

The Tao of Websand

We’ve been inspired by the work of Simon Sinek lately. As a result, we’ve been exploring ‘The Golden Circle’ and looking for the reason of our existence. Our Why. So here it is….

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Email Marketing Blog

Email marketing lessons from Rory Mcilroy

Unless you avoided the news for the past few days, then you’ll be aware that Rory McIlroy won the Open Championship yesterday. Here are some notes from his success.

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Email Marketing Blog

Noise

Last Friday we registered for #pitch10, as a result on Tuesday we ended up in the Tsunami of noise that followed as a result of the now infamous email to all entrants that didn’t make it.

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Email Marketing Blog

Websands 4C’s of Lean Marketing

I launched this idea as part of a talk at a Lean North East back in October. This also included historic footage of Lisa Simpson creating the Lean Start Up – but that is for another post and is subject to copyright (see the Duffless episode from Season 4).