Why customer segmentation is important Does your business apply customer value segmentation? You probably do but without realising. Consider the following scene… The phone rings in the bar of a popular restaurant and the proprietor answers: “I’m sorry but I don’t have room for a party of 14 tonight” Two minutes later – he turns […]
We’ve been inspired by the work of Simon Sinek lately. As a result, we’ve been exploring ‘The Golden Circle’ and looking for the reason of our existence. Our Why. So here it is….
Unless you avoided the news for the past few days, then you’ll be aware that Rory McIlroy won the Open Championship yesterday. Here are some notes from his success.
Last Friday we registered for #pitch10, as a result on Tuesday we ended up in the Tsunami of noise that followed as a result of the now infamous email to all entrants that didn’t make it.
I launched this idea as part of a talk at a Lean North East back in October. This also included historic footage of Lisa Simpson creating the Lean Start Up – but that is for another post and is subject to copyright (see the Duffless episode from Season 4).