Email Marketing Blog
Websand blog posts about how you can improve your email marketing. Be that building an email marketing plan, organising your data through segmentation or email copywriting. We want you to succeed!
The 3 automated marketing messages you need to be sending
Getting started from batch to automated marketing messages Moving from one off ‘traditional’ email marketing to creating automated marketing messages can be a daunting task.… Read More »The 3 automated marketing messages you need to be sending
Email Marketing Secrets – Rugby style
Rugby is famously a thugs game played by gentlemen. It’s an emerging sport, very popular in some parts of the world, less so in others.… Read More »Email Marketing Secrets – Rugby style
Why you shouldn’t fear the email unsubscribe button
Don’t fear the unsubscribe. As a marketer it’s easy to fear the unsubscribe link. But don’t worry, it’s not the number of people that have… Read More »Why you shouldn’t fear the email unsubscribe button
Date Driven Marketing
Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing. The same… Read More »Date Driven Marketing
Stellar Email marketing statistics – 21 and counting
Tips and stats to help you improve your email marketing Let’s be frank. Email marketing isn’t new, it isn’t sexy. But it is still one… Read More »Stellar Email marketing statistics – 21 and counting
Creating Customer Centric Marketing
Setting up a customer centric approach People tell businesses what they want every day, by giving them money. But if you’re business isn’t set up… Read More »Creating Customer Centric Marketing
Best email subject line ever?
What’s your best ever email campaign? What you consider to be your best email subject line, may not have given you the best results. It… Read More »Best email subject line ever?
When is the right time to send an email?
When is the best time to send an email? We get asked this question a lot. This is not a simple question, it has a… Read More »When is the right time to send an email?
8 Super Bowl business lessons
It’s Super Bowl weekend, and it is becoming more and more popular here in the UK. So to celebrate, here are some suggested Business lessons… Read More »8 Super Bowl business lessons
Lean Marketing – Lionel Richie Style
Hello…is it me you’re looking for?
Did you know that Lionel Richie is a marketing genius? It’s time to take some data driven marketing lessons from Lionel Richie.
Improve how we do things, score some major success and make marketing Easy…(Like a Sunday Morning)
Read More »Lean Marketing – Lionel Richie Style
Data Driven Marketing and Data Protection Seminar
Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof yourself from future changes in data protection
Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to register
Read More »Data Driven Marketing and Data Protection Seminar
A story about customer value segmentation
Why customer segmentation is important Does your business apply customer value segmentation? You probably do but without realising. Consider the following scene… The phone rings… Read More »A story about customer value segmentation
The Tao of Websand
We’ve been inspired by the work of Simon Sinek lately. As a result, we’ve been exploring ‘The Golden Circle’ and looking for the reason of our existence. Our Why.
So here it is….
Email marketing lessons from Rory Mcilroy
Unless you avoided the news for the past few days, then you’ll be aware that Rory McIlroy won the Open Championship yesterday.
Here are some notes from his success.
Noise
Last Friday we registered for #pitch10, as a result on Tuesday we ended up in the Tsunami of noise that followed as a result of the now infamous email to all entrants that didn’t make it.
Websands 4C’s of Lean Marketing
I launched this idea as part of a talk at a Lean North East back in October. This also included historic footage of Lisa Simpson creating the Lean Start Up – but that is for another post and is subject to copyright (see the Duffless episode from Season 4).
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