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Email Marketing Blog Data Protection - GDPR Blog Marketing Automation Blog

No Email Day 2016

It’s no email day on the 6th June.  A ‘thing’ that began a few years back by Paul Lancaster, and something that Paul and I discussed on his recent ‘SuperConnector’ show. Now, it might seem odd that a marketing automation business would write a blog post about sending no email, but since the focus of […]

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Email Marketing Blog Agile Marketing Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

The email marketing dilemma – to trigger or not to trigger

Trigger Email vs Campaign Email. The marketing world is moving towards marketing automation.  But making the move from email marketing to marketing automation can give the marketer a bit of a dilemma. When I move to marketing automation how does this affect my normal email marketing schedule? Will I really get better results from marketing […]

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Data Driven Marketing Blog Agile Marketing Customer Retention Blog Customer Segmentation Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Start winning at Marketing Automation

Winning at Marketing Automation – taking lessons from Sport Whatever you do in life you want to be successful at it, since you’re reading this blog, you’ll have an interest in winning at marketing automation.  We help businesses create successful marketing automation campaigns every day, and to help you to be successful and create winning […]

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Email Marketing Blog Agile Marketing Customer Segmentation Blog Data Protection - GDPR Blog

Why you should delete inactive subscribers from your email marketing

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Agile Marketing Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How to become an email marketing quarterback

It’s all about getting the message in the right hands In American football, it’s the job of the quarterback to control and win the game. They do this by completing passes. In the 2015 regular reason, quarterbacks in the NFL had a pass completion rate of between 69.3% and 55.3%.   In marketing, it’s the […]

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Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Net Promoter Score Blog

Take advantage of the fact that every customer is different

Who are your customers anyway? Two unarguable facts of business are.  1) businesses need to sell to customers  and 2) every customer is different. This blog post focuses on point 2 – the fact that every customer is different, and how recognising that fact can really help you to maximise your future sales to your […]

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Data Driven Marketing Blog Email Marketing Blog

How to build a data driven marketing strategy

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Customer Segmentation Blog Email Marketing Blog

Is Santa the best direct marketer ever?

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Email Marketing Blog Loyalty marketing blog

Unlock growth. Make customers for life not just for Christmas

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Customer Loyalty Marketing Blog Email Marketing Blog

Is Black Friday really a marketing opportunity?

It’s Black Friday weekend, so if you are selling pretty much anything anywhere, you’ll be trying to use that to your advantage.  On the flip side, if you are a ‘consumer’ then you’ll be looking to buy something at the lowest price you can probably get.  Based on the photos in the press, that means […]

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Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog

How to get the best from your email marketing channel

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Marketing Automation Blog Data Driven Marketing Blog Email Marketing Blog

The 3 automated marketing messages you need to be sending

Getting started from batch to automated marketing messages Moving from one off ‘traditional’ email marketing to creating automated marketing messages can be a daunting task.  The first question, usually being where I you start?  We work with many marketing experts across an increasingly varied range of businesses, but all have a similar issue.  They want to […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

Email Marketing Secrets – Rugby style

Rugby is famously a thugs game played by gentlemen.  It’s an emerging sport, very popular in some parts of the world, less so in others. Like Rugby, the use of Email programmes is an emerging discipline and increasing in popularity.  Powered by marketing automation, these programmes are the secret sauce that is used by some […]

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Email Marketing Blog Customer Retention Blog Data Driven Marketing Blog Data Protection - GDPR Blog

Why you shouldn’t fear the email unsubscribe button

Don’t fear the unsubscribe. As a marketer it’s easy to fear the unsubscribe link.  But don’t worry, it’s not the number of people that have signed up for your email marketing that’s important.  It’s always been the number of customers that actually ‘give a damn’ that count. The size of your audience really doesn’t matter, […]

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Date Driven Marketing

Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing.  The same is true of great marketing. Every business has a story to tell. A compelling thing they need to say to each of their customers at a specific moment in time. […]

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Email Marketing Blog

Stellar Email marketing statistics – 21 and counting

Tips and stats to help you improve your email marketing Let’s be frank. Email marketing isn’t new, it isn’t sexy. But it is still one of the most effective tools available to your marketing team. Are you getting the most from it? Here are a collection of email marketing statistics we’ve collected from our experience […]

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Agile Marketing Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Creating Customer Centric Marketing

Setting up a customer centric approach People tell businesses what they want every day, by giving them money. But if you’re business isn’t set up to be customer centric then perhaps you aren’t really taking advantage of all the opportunities that exist. In today’s market place, customers are savvy and can easily digitally educate themselves […]

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Agile Marketing Data Driven Marketing Blog Email Marketing Blog

How Golf can help you build an effective email programme

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Agile Marketing Data Driven Marketing Blog Email Marketing Blog

Create effective email programmes by considering these 7 steps

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Email Marketing Blog

Best email subject line ever?

What’s your best ever email campaign? What you consider to be your best email subject line, may not have given you the best results. It might have been something you were really proud of, it was awesome, really really clever, super personalised and emojii-tastic. But did it perform? The subject line is only is part […]