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How to calculate Customer Lifetime Value and grow your business

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Win repeat customers – why collecting emails at Point Of Sale can help

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Why you should think about customer abandonment not cart abandonment?

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Getting the right plan in place for Black Friday Email Marketing

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9 ways to segment your customers and drive deeper engagement

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How to Build Loyalty with Email Marketing and no need for points

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Power Up Your Email Marketing With A VIP Program

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AB Testing for Email Marketing

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Using Zapier integrations to connect your customer data to Websand

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Keep Your Customers Close, and Your Prospects Warm

Keep Your Customers Close, and Your Prospects Warm In January 2018, Mark Zuckerberg announced he wanted to shunt ads out of the Facebook feed. He wanted Facebook to return to its roots. It would again become a place full of family photos, cat videos, and continual outrage. Marketers panicked. How would they reach their customer […]

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The delicate art of building customer loyalty

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How to manage your customer journey like a railway tycoon

Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage.  Complicated in that the journey can involve lots of different configurations […]

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Take advantage of the fact that every customer is different

Who are your customers anyway? Two unarguable facts of business are.  1) businesses need to sell to customers  and 2) every customer is different. This blog post focuses on point 2 – the fact that every customer is different, and how recognising that fact can really help you to maximise your future sales to your […]

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Make customers for life not just for Christmas

Make customers for life, not just for Xmas Christmas is a time for excitement and giving.   That means a bumper time for businesses especially in the retail and leisure sectors.  But do you have a plan to make sure that your Christmas Customers are still customers this time next year.   Hello, I’m filled […]

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Is Black Friday really a marketing opportunity?

It’s Black Friday weekend, so if you are selling pretty much anything anywhere, you’ll be trying to use that to your advantage.  On the flip side, if you are a ‘consumer’ then you’ll be looking to buy something at the lowest price you can probably get.  Based on the photos in the press, that means […]

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Create customer loyalty. Get happy by being Naked

How to create customer loyalty When you are looking to create customer loyalty, it’s not as simple as putting together a stamp card or investing in a bit of software.  You need a strategy, a plan and sometimes a willingness to change the way you do things. Creating customer loyalty doesn’t necessarily mean points, cards and […]

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Date Driven Marketing

Send the right message at the right time with date driven marketing It’s often said that the secret to great comedy is timing.  The same is true of great marketing. Every business has a story to tell. A compelling thing they need to say to each of their customers at a specific moment in time. […]

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Seven steps to customer loyalty marketing

Get your Customer Loyalty Marketing Plan in place Websand started from 15+ years in customer loyalty marketing, so it’s a huge part of what we do, even if we don’t issue points. We’ve used this experience to develop Websand as an easy to use marketing automation platform.  A marketing platform that helps marketers to get closer to […]