Email optimisation is about testing, measuring and then refining the email communications you send. It’s about sending the message to the right audience at the right time. So to optimise your messages you need to…
Define what optimisation means for you. What is your message of success for each specific email communication. You need to set this as the benchmark for your testing.
- Test the audience type. Make sure that this audience is correct for the message you want to issue. Does it need to go to a group of people, everyone or one person at a specific point in time.
- Test the communication content. Is the content relevant to the audience selected?
- Test the time that the message is sent. Does the message need to be sent at a specific time? If it is sent at a specific time
Websand links your customer data, your email content and the results together into one platform. So it’s much easier to test, measure and refine your email marketing and find the right message for the right audience at the right time.
If your message is linked to a behaviour pattern within your customers, once your message passes your tests, Websand automates the process, sending the message at the optimal time based on the behaviour of your customers. More sales for less effort. Welcome to clever communication.