Frequently Asked Questions

Q: How can I target my messages?

By dividing and segmenting your initial list into smaller categories/groups, you can send a more specific message to specific people. We help you to hone and tailor this.

This way you can generate better Click Through Rates (CTR’s) better open rates, better customer engagement and ultimately a better bottom line

Q: What is the best time to send Emails?

The best time to send emails depends on the data you’re collecting and your customers profile and behaviour to date.

This allows you to understand your data a lot better and you know when your customers are opening your emails. This way your business can see first hand when the optimal time would be to send emails out.

Q: How much does Websand cost?

Websand is an email marketing platform for businesses serious about growing their business. Our monthly fee starts from £249.00 per month. We also charge an initial set up fee to review your existing customer information and if any integration is required. We can confirm set up costs once we understand a bit more about your business and what you want to achieve.

Q: What about Data ownership?

Websand adds value to your customer data, that is our IP and what you pay for.  The customer information that we import into Websand is your data and will remain your data.  We are registered with the ICO registration number: Z2602077  and accredited by the Direct Marketing Association (DMA) and abide by their rules and best practices.

If you decide that Websand is not for your business, then all the data provided would be returned.  Take a look at our terms and conditions for more detailed information.

Q: What do you mean by customer information?

Customer information means the key information you hold within your business about your customers. That is a mixture of your usual marketing lists and spend information.

Q: How can I improve my email marketing statistics?

By understanding your customers!

Websand believes in a more customer centric approach by putting your customers at the centre of your business, rather than seeing them as a list to be managed.

This way, by understanding who your customers are and who you are speaking to, you can approach your customers in the way they need to be approached with relevant information at relevant times.

Also see ‘How can I optimise my email marketing’

Q: How can I optimise my email marketing campaign?

Email optimisation is about testing, measuring and then refining the email communications you send.  It’s about sending the message to the right audience at the right time.  So to optimise your messages you need to…

Define what optimisation means for you.  What is your message of success for each specific email communication.  You need to set this as the benchmark for your testing.

  • Test the audience type. Make sure that this audience is correct for the message you want to issue.  Does it need to go to a group of people, everyone or one person at a specific point in time.
  • Test the communication content.  Is the content relevant to the audience selected?
  • Test the time that the message is sent.  Does the message need to be sent at a specific time?  If it is sent at a specific time

Websand links your customer data, your email content and the results together into one platform.  So it’s much easier to test, measure and refine your email marketing and find the right message for the right audience at the right time.

If your message is linked to a behaviour pattern within your customers, once your message passes your tests, Websand automates the process, sending the message at the optimal time based on the behaviour of your customers.  More sales for less effort. Welcome to clever communication.

Q: How often should I be sending emails?

This depends on what you are looking to achieve from your marketing. If you need to give customers daily updates on events – i.e. news, then it’s daily. If you’re sending campaigns, then the timing will be dictated by the campaign. If you’re using marketing as a process (MaaP), then the message will be issued based upon the rules you create and the behaviour of your customers. These triggered or transactional messages will always be sent at the right time. Frequency should be dependent on what you want to achieve.