Creating an email marketing send identity

Creating a sender address

You need to create a sender address before you can send an email from Websand. Here’s what you need to know and the process you need to follow.

Why do I need to create a sender address?

You can’t send any email without a send address.

So we need you to set up your sender address, and where you want replies to be re-directed.

And we recognise that you might need to send different email messages from different addresses so you can do that too.

Use a company email address, be professional

You need to create a sender address to be able to send email marketing.  You can create as many as you need, but they need to be real email addresses, and don’t forget to include a reply to address.

Please don’t be offended, but we need you to be professional

Make sure you use a company email address – please don’t use a gmail, hotmail, aol style email address.

Those emails are for personal mail not marketing email and it won’t work here.

Setting up your Send Identity

Select the ‘Send Identities’ from the menu.

Fill out the following form, take note of the instructions.

We recommend you do not use a no-reply email address, a personally named address is best wherever possible.  E.g.

The name field is the name you want to appear in the inbox so make sure it is appropriate, e.g. Bobs Meat Shop’.   Please don’t use an email address in this field’

Remember to set a reply address for the email so you can monitor out of office and bounces, e.g.

Make sure you include your company address details on the left of the form.

Once complete, hit the ‘create sender’ button

Hey presto you’ve now got a sender address.  That will now appear in the ‘sender’ option in both the send campaign and automation screens so you can start your email marketing!

Advance settings. 

Creating a white label your sending.

It’s recommended that you white-label your domain to make sure your online reputation is super strong and you’ve got the best possible chance to win the war of the inbox

To get requires some DNS changes at your side, so to get that set up please get in touch.

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Need help with your email campaigns?

If you need more help using the Websand platform, or want further help with your email marketing or data strategy. We can help, so please get in touch. 

Email or give us a call +44.113.2045925.