Creating a ‘super’ combined segment
Websand is built for data driven marketing, so segmentation is a key feature within the platform. This section explains how to create a ‘super’ combined segment. A segment that is made up by adding or subtracting existing segments together.
Creating a super ‘combined’ segment
A combined or ‘super’ segment, allows you to join together or subtract one segment from another.
Helping you to create more sophisticated segments based on the previous segments you’ve already created.
A few points of note.
- You cannot use a ‘super’ or combined segment for an automation campaign. But you can use the combined segment for normal email marketing campaigns.
- The segments that feed into the new combined segment will be unaffected and will continue to dynamically update and operate as individual segments.
- If you delete one of the segments that is used within a combined segment, the ‘super’ segment will be compromised. So please be careful when deleting segments.
Creating your super combined segment
Step 1: Select the combined segment
Select Segment from the Websand Menu and then hit the [+ new segment] button in the top right corner of the screen.
Select combined from segmentation options and that will bring you into the combined segment screen.
Step 2. Select your positive segments
Choose from the list of available segments those that you want to add together to make this ‘super’ segment.
Step 3. Select your negative segments
Choose from the list of available segments those that you want to remove from the positive segments as part of making your ‘super’ combined segment.
Step 4. Name and create the segment.
Use a name you and your peers can easily understand for your segment, for example – “Sign ups from the Shopify Landing Page”
Click the ‘create’ button to create your segment.
Boom! You’ve just created a new segment to help you manage your audience. From that day forth (until you decide otherwise), your customers will be segmented accordingly.
Step 5: Review the results
See the list of people that meet the criteria of your segment. This will update dynamically based on the behaviour of your customers. Depending on the criteria of the segment you’ve created, as new data is collected, new people will join the segment and others could leave the segment.
What’s next? Here are some options.
You could monitor this segment as a measure of business intelligence (keep an eye on the growth or shrinkage).
Or, use this segment to send a one off marketing message.
Important note – You can’t use a combined segment for automation campaigns.
Need some help?
Need help to get started with segmentation?
If you need more help to create customer segmentation or simply want to know more about how we can help you create data driven email programmes that perform off the scale, get in touch. Click on this link to send an email firstname.lastname@example.org or give us a call +44.113.2045925.