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Websand segmentation – combined segments

Creating a combined ‘super’ segment

Websand is built for data driven marketing, so segmentation is a key feature within the platform. 

This section explains how to create a ‘super’ combined segment. A segment that is made up by adding or subtracting your existing Websand segments.

Return to the Segmentation Page

Creating a combined ‘super’ segment

A combined or ‘super’ segment, allows you to join together or subtract one segment from another. Making is easy to create more sophisticated segments based on the previous segments you’ve already created.

Before creating a combined segment be aware of the following

1. You cannot use a ‘super’ or combined segment for an automation campaign.  But you can use the combined segment for normal email marketing campaigns.

2. The segments that feed into the new combined segment will be unaffected and will continue to dynamically update and operate as individual segments.

3. If you delete one of the segments that is used within a combined segment, the ‘super’ segment will be compromised.  So please be careful when deleting segments

Websand segment menu

Creating your combined segment

Step 1:  Select the combined segment

Select Segment from the Websand Menu and then hit the [+ new segment] button in the top right corner of the screen.

Select combined from segmentation options and that will bring you into the combined segment screen.

Websand Create New Segment Selection

Step 2. Create your combined segment

Choose from the existing list of previous created segments within your Websand account. Search by segment type or alphabetically.

Websand combined super segment

Step 3. Select your positive segments

Choose from the list of available segments those that you want to add together to make this ‘super’ segment.

Step 4. Select your negative segments

Choose from the list of available segments those that you want to remove from the positive segments as part of making your ‘super’ combined segment.

Step 5. Name and create the combined segment.

Use a name you and your peers can easily understand for your segment, for example – “Sign ups from the Shopify Landing Page”

Click the ‘create’ button to create your segment.

Boom!  You’ve just created a new segment to help you manage your audience.  From that day forth (until you decide otherwise), your customers will be segmented accordingly.

Step 6:  Review the results

See the list of people that meet the criteria of your segment.   This will update dynamically based on the behaviour of your customers.  Depending on the criteria of the segment you’ve created, as new data is collected, and the feeding segments are updated. New people will join the combined segment and others could leave the combined segment.

Websand segment results

What’s next?  Here are some options.

Monitor this segment as a measure of business intelligence. Keep an eye on which sources of acquisition are driving the most growth.

Important note – You can’t use a combined segment for automation campaigns.

But you can use this segment to send a targeted marketing campaign and drive some deeper engagement.

Return to the Segmentation Menu

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Need help to get started with segmentation?

If you need more help creating customer segmentation or simply want to know more about how we can help you create data-driven email programmes that perform off the scale, get in touch. 

Email or book some time on our calendar.