How to create easy marketing automation
Websand is a data management and marketing automation platform designed to make it easy to increase your marketing performance and audience engagement through data driven marketing.
This page provides a summary of tutorial videos to help you to understand how Websand works.
For more information on the other features and functions within Websand, click on the area of interest on the menu below and easy marketing automation will be yours:
Websand is a marketing automation platform, designed to bring your marketing strategy to life, and ensure that the marketing messages you send are relevant, targeted and personalised.
And it works.
Our users are recording results at least 50% higher than industry averages
Websand is enterprise SaaS software. We work with you to create a relational database for each user based on their business. It’s not instant, but it’s pretty quick.
A normal Magento set up takes less than 7 days to get everything in place and operational.
For more information of our set up process click here
Importing your data into Websand
You can’t create data driven marketing campaigns without data, so we’ve made it as easy as possible for you to upload your CSV files into Websand.
Of course, it’s better still if we connect directly to your systems and make your data flow, be that Magento, Woocommerce or whatever systems you are running to collect your data. We haven’t found a data system that’s got the better of us yet, so please get in touch and we’ll see how we can hook things up.
How to import a CSV file
Managing your audience using Websand Search
You’ve got your data set up and in place. Now you need to manage your audience.
The search function within Websand allows you to manage your customer data without using code. Once you create a search, the data will be dynamically managed on your behalf.
The only limitation you have is the data you collect. It’s powerful stuff.
How to create customer segmentation in Websand
How to create date driven customer segmentation
Click on the video for a Websand tutorial or click here for more details on How to create date driven customer segmentation in Websand
Creating your Email Marketing Messages in Websand
Now you’ve got the data bit in place, you need to create your message. Websand makes it easy for you to create the perfect personalised marketing message for your audience.
Either create a mobile optimised email message using our drag and drop editor or if you prefer simply drop in your existing HTML.
How to create an email message
How to edit an email message
Using Websand Campaigns
Campaigns is the marketing engine of Websand. It’s in Campaigns that you create your Marketing Automation Campaigns and bring your marketing plan to life.
Our simple Campaign process allows you to linking the audience you’ve created in Search, to the marketing emails you’ve created in Message, to select you get’s which message and when it should arrive.
How to create a marketing automation campaign
Click on the video for a tutorial or click here for more details on How to create a marketing automation campaign in Websand
How to edit a marketing automation campaign
Click on the video for a Websand tutorial or click here for more details on How to edit a marketing automation campaign in Websand
Using Websand Reporting
You’ve created your customer groups, your email message and made the campaign live.
Now the important bit. The results. Understanding your marketing performance. In Websand you can easily measure your performance and marketing ROI. As a Business Overall, by Campaign, by Individual Customer.