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Opting out: a marketing guide to managing unsubscribes

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Data Protection - GDPR Blog

Why GDPR is a good thing

Why GDPR is a good thing  (or how to stop fearing your data) Yes, we’re going to use a dirty word in this post. And we’ll use it repeatedly. GDPR. But it doesn’t need to be a dirty word. We’ve been working under GDPR for a year now. People hated it at first because they […]

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Data Protection - GDPR Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog Net Promoter Score Blog

Using Zapier integrations to connect your customer data to Websand

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Customer Retention Blog Data Driven Marketing Blog Data Protection - GDPR Blog Email Marketing Blog Loyalty marketing blog

Why Is GDPR The Ultimate in Permission Marketing?

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Data Protection - GDPR Blog

GDPR readiness: collecting and recording consent for email marketing

Collecting and recording consent for your email marketing audience Updated:  January 2019 (on Data Protection Day). GDPR is still causing marketers confusion.  We know what the rules should be, but we also know that some of these rules could be open to some ‘interpretation’. I wrote a rant waay back, in February 2018 back on the […]

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Data Protection - GDPR Blog

Getting GDPR ready. The fog around consent

Getting ready for GDPR consent To help our customers and users, I’m on the road to becoming a Professional practitioner of GDPR.  The course is being operated by the IDM (Institute of Direct Marketing), which is the educational and training side of the DMA (Direct Marketing Association) here in the UK. From my time sitting […]

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Data Protection - GDPR Blog Email Marketing Blog

Collecting consent – notes on GDPR

Collecting Consent Opening notes on Collecting Consent Collecting consent is a huge challenge as everyone prepares for GDPR. It’s a complex field and different for each business based on product/service they offer, their current practices, how they process data and their existing audience. GDPR is not a small undertaking. It’s incredibly frustrating and disappointing that […]

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Data Protection - GDPR Blog

GDPR Compliance – The nightmare after Xmas

GDPR is coming soon, only one Christmas to go If anyone ever bothers with an annual PEST analysis outside of school. GDPR compliance is the most PEST of all PEST analysis in recent years. If I was Robocop I’d be telling you (at the time of writing) you’ve got 132 days to comply. In reality, […]

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Data Protection - GDPR Blog

What you need to know about GDPR

What you need to know about GDPR The timeframes on the implementation for GDPR are really tight.  It’s taken several years to get to this point (July 2017), but confusion still exists.  So here’s a list of what you need to know about the GDPR and what is still up in the air. What is GDPR […]

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Data Protection - GDPR Blog Email Marketing Blog

What You Need to Know About Email Marketing [A nice and neatly PODCAST]

I was delighted to be invited to take part in the Neatly.io podcast last week. To talk about some of my favourite topics.  Email marketing, marketing automation and those upcoming data protection changes. So it you want to hear a little bit more about our opinions on email marketing, marketing automation and how to get […]

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Data Driven Marketing Blog Data Protection - GDPR Blog

A beginners guide to GDPR Data Protection Update

GDPR Data Protection legislation update The data protection legislation in the UK hasn’t changed since 1998, that going to change soon with the introduction of new GDPR data protection legislation (General Data Protection Regulations). You’ll have probably received an invite to a seminar from a professional services firm to explain the legalities behind GDPR. By […]

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Data Protection - GDPR Blog Email Marketing Blog Marketing Automation Blog

No Email Day 2016

It’s no email day on the 6th June.  A ‘thing’ that began a few years back by Paul Lancaster, and something that Paul and I discussed on his recent ‘SuperConnector’ show. Now, it might seem odd that a marketing automation business would write a blog post about sending no email, but since the focus of […]

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Data Protection - GDPR Blog

GDPR Data Protection Update part 2 – using data

[vc_column width=”5/6″]The new Data Protection update (GDPR) has been published (May 2016), but will take two years to come into effect. That gives all businesses that collect or use data to get prepared.  And you will need to be ready as the penalties have been significantly increased. With these changes, data protection and marketing opt-in has […]

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Data Driven Marketing Blog Data Protection - GDPR Blog

Data Protection Update – Winter is upon us.

Data Protection Update – what does it mean? Strange that every update I’ve written about the EU Data Protection update (now known as GDPR) seem to be linked to Game Of Thrones.  The correlation continues, as in the week the EU Data Protection update (GDPR) were agreed, and guess what… Game Of Thrones began a new season (season […]

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Data Driven Marketing Blog Data Protection - GDPR Blog Marketing Automation Blog

European Data Protection update. Winter is getting closer.

We’ve written before that Winter is Coming for businesses that collect customer data.  Just as Game of Thrones is reaching a conclusion, the European Data Protection Regulations are now defined and will be arriving in legislation in the not too distant future. So if you are collecting customer data, or using digital marketing in anyway […]

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Agile Marketing Customer Segmentation Blog Data Protection - GDPR Blog Email Marketing Blog

Why you should delete inactive subscribers from your email marketing

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Customer Retention Blog Data Driven Marketing Blog Data Protection - GDPR Blog Email Marketing Blog

Why you shouldn’t fear the email unsubscribe button

Don’t fear the unsubscribe. As a marketer it’s easy to fear the unsubscribe link.  But don’t worry, it’s not the number of people that have signed up for your email marketing that’s important.  It’s always been the number of customers that actually ‘give a damn’ that count. The size of your audience really doesn’t matter, […]

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Customer Segmentation Blog Data Protection - GDPR Blog

Categorise your business with care

It’s really important that you categorise your business correctly, especially within merchant accounts, banking and with national bodies. It ensures that you appear in the right places and that you are dealt with under the correct rules. Here’s what happened this evening… The call This evening I had a call from our corporate credit card […]

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Customer Retention Blog Data Driven Marketing Blog Data Protection - GDPR Blog Loyalty marketing blog

Customer Loyalty Marketing – Simples

[vc_column width=”5/6″] Customer loyalty marketing – Meercat style Why are the Meercats buying cinema tickets? Those Meercat folk have stopped making ‘exclusive’ toys and started buying cinema tickets instead. But why are they doing this? I have been involved helping businesses create customer loyalty marketing schemes for over 15 years. This has involved all kinds […]

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Data Driven Marketing Blog Data Protection - GDPR Blog

Data Protection Changes – Winter is Coming

Some major changes to Data Protection are being discussed within the EU that could impact every business. We want you to understand that ‘Winter is Coming’.