Grow your business. Build a retention engine

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Grow your business

Create a retention engine

Websand completely revolutionised how we interact with our customer base.”
Alex Ingram, Head of Marketing, Digitalab

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The importance of customer retention

Digital marketing tends to be acquisition focused.  Growing your audience and making more sales by finding new customers.  What about plans for your existing customers?  In our experience the drop-off rate after the first purchase is as high as 90%.  That’s a huge missed opportunity.     

According to Harvard Business School, “increase your retention rates by 5%, you’ll increase profit by 25% -95%.  So a focus on customer retention should play a big part in your future marketing plans.

That’s where Websand comes in.

Managing your customer data based upon when they last bought, how many times they have bought, and how much they are worth.  

Websand Customer Dashboard

The segments update based on your customer behaviour so your audience is always managed, and the saving you valuable time and giving you valuable accurate information. 

Use segmentation to manage the key touch points of your customer behaviour, e.g. who bought 95 days ago, who bought product X, who has bought twice. 

Design your message, with our drag and drop editor, and then connect your marketing to your customer behaviour using automation.

Automation gives you a customer retention engine.  Sending marketing at the key time relevant to the behaviour of each customer. 

It’s powerful and it works.  Automation results are 3x higher than normal sends, and the ROI is off the charts.   

And we are here to help…

The whole experience from end-to-end is more personal. Websand quickly understood our brand and the support we receive is second to none. We never had this understanding, flexibility and support with Mailchimp. To have someone on the end of the phone, email and/or SMS, makes a huge difference to their overall level of service

Jon Hutchings, Head of Ecommerce at 304 Clothing.

Sign up or book a demo and let’s get started. 

Get all the tools and features you need to create a retention engine for your ecommerce business.

[vc_cta h2=”Unlimited Email Sends” add_icon=”top” i_icon_fontawesome=”fa fa-envelope-open-o” i_color=”pink” i_size=”lg” css=”.vc_custom_1538418686043{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;background-color: #ffffff !important;border-radius: 1px !important;}”]Pricing is based on audience size rather than sends, with no hidden extra fees for email automation.  Just remember to be relevant.[/vc_cta][vc_cta h2=”Dynamic Segmentation” add_icon=”top” i_icon_fontawesome=”fa fa-bar-chart” i_color=”pink” i_size=”lg” css=”.vc_custom_1538418834933{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;background-color: #f2f2f2 !important;border-radius: 1px !important;}”]Take control of your data with our easy to use segmentation suite, and track your improvement through behaviour driven dashboards.[/vc_cta][vc_cta h2=”Drag + Drop Email Editor” add_icon=”top” i_icon_fontawesome=”fa fa-file-image-o” i_color=”pink” i_size=”lg” css=”.vc_custom_1538418664084{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;background-color: #ffffff !important;border-radius: 1px !important;}”]Create stunning marketing with our easy to use email template designer.  Optimised for mobile and desktop + over 500k free images.[/vc_cta][vc_cta h2=”Easy Email Automation” add_icon=”top” i_icon_fontawesome=”fa fa-rocket” i_color=”pink” i_size=”lg” css=”.vc_custom_1538418843712{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;background-color: #f2f2f2 !important;border-radius: 1px !important;}”]Automation needn’t be confusing.  Use ‘Automation’ to connect your message to your segment and activate exceptional results.[/vc_cta][vc_cta h2=”API and Integrations” add_icon=”top” i_type=”entypo” i_icon_entypo=”entypo-icon entypo-icon-link” i_color=”pink” i_size=”lg” css=”.vc_custom_1538418725482{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;background-color: #ffffff !important;border-radius: 1px !important;}”]Connect your systems through our subscriber or transactional API, or pick from our growing suite of integrations (including Zapier and Eventbrite)[/vc_cta][vc_cta h2=”Quick and Easy Set Up” add_icon=”top” i_icon_fontawesome=”fa fa-thumbs-o-up” i_color=”pink” i_size=”lg” css=”.vc_custom_1538418794460{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;background-color: #f2f2f2 !important;border-radius: 1px !important;}”]Need help to switch provider or simply get set up? We are standing by, to help you get you connected, migrated and up and running.[/vc_cta][vc_separator]

If you still aren’t convinced, here’s a challenge for you.

When creating a retention engine, you want to make sure you keep the most valuable customers. 

We believe that average customer lifetime value (clv) is the most important metric you don’t know about your business.  That’s why Websand calculates your average customer lifetime value and creates dynamic segmentation based around the value of your customers. 

So do you know the customer lifetime value for your customers?

Sign up or book a demo before 31st January 2020 and let us know your best guess for customer lifetime value before your account goes live.

If your guess is within 20% of the customer lifetime value calculated by Websand after set up, we’ll discount your subscription by 25% for the first 12 months.

If your guess is within 10% of the customer lifetime value calculated by Websand after set up, we’ll discount your subscription by 50% for the first 12 months.

Complete the form below and take the CLV challenge

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