The customer is king
The customer is king as every business is driven by customer activity. No customers = No revenue.
Customer data has been referred to as the new ‘oil’. It is incredibly valuable to your business. It is unique to the relationship between your business and your customers. It is your business’ hidden asset.
The Websand platform is designed to ensure that your business generates the maximum value from the customer information you hold. Websand supports the identification of your most profitable customers (the 20% that make up 80% of your revenue), and customer retention processes to make sure you retain and increase the business you generate from these relationships.
Pareto Principle: Do you know who are your most profitable customers?
Back in the 1906 Italian economist called Vilfredo Pareto found that when studying income distribution of Italian people found that 80% of the wealth held in all of Italy was held by only 20% of the population.
This is now commonly known in seminar land as the 80/20 rule, a principle that when applied can take your business to the next level.
Websand will help you to identify the key customers (the 20%) that really drive your revenue. We’ll also help you to develop strategies to retain their business and how you can grow your business by finding more people like them.
Processes to understand your customers
We believe that customers are the key driver to most businesses, but we also believe that most businesses lack the platform to adopt ‘agreeable’ business strategies such as segmentation.
Identifying trends such as specific purchases or time of purchase can make a major difference to your business.
Websand provides a platform to allowing you to put your business communication strategies into action and monitor the results.