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Email Marketing Blog

Why Facebook Messenger Shouldn’t Replace Your Email Marketing

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Customer Loyalty Marketing Blog Customer Retention Blog Data Driven Marketing Blog

Power Up Your Email Marketing With A VIP Program

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Agile Marketing Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

Getting Subscribers Onboard

Subscribers: Activate! aka Getting Subscribers Onboard Introduction You’ve set up your email marketing software, Websand of course.  It’s connected to your website, using our API, Zapier or our WordPress Widget.  And you’ve got those carefully crafted welcome emails are landing with a digital thud into inboxes. That’s only the start of your journey in email […]

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Data Protection - GDPR Blog Email Marketing Blog

Collecting consent – notes on GDPR

Collecting Consent Opening notes on Collecting Consent Collecting consent is a huge challenge as everyone prepares for GDPR. It’s a complex field and different for each business based on product/service they offer, their current practices, how they process data and their existing audience. GDPR is not a small undertaking. It’s incredibly frustrating and disappointing that […]

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Data Protection - GDPR Blog

GDPR Compliance – The nightmare after Xmas

GDPR is coming soon, only one Christmas to go If anyone ever bothers with an annual PEST analysis outside of school. GDPR compliance is the most PEST of all PEST analysis in recent years. If I was Robocop I’d be telling you (at the time of writing) you’ve got 132 days to comply. In reality, […]

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Data Driven Marketing Blog Email Marketing Blog

migrate your email list

Just how easy is it to migrate your email list? If I asked you why you use your email marketing provider, what would you say? Because you need to start email marketing and you chose the first one you found on Google? Did you inherit it from your predecessor? You didn’t know there were others […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog

Get control of your cohort analysis

Getting to grips with Cohort Analysis If you are collecting customer data, cohort analysis is can be a hugely valuable tool to help you understand business performance, especially if you are running a successful fast moving e-commerce subscription business. Our friends at Bearded Colonel, not only know how to provide fantastic shaving kit for the […]

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Customer Segmentation Blog Email Marketing Blog

Is Santa the best direct marketer ever?

Santa is an awesome direct and data-driven marketer. Santa is the best direct marketer ever.  Yes, he’s a bit old skool, but he’s got a tried and tested process.  Monitor behaviour, segment based on goodness, deliver greatness once a year. If you are going to be the best, then it’s a good idea to learn […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Six steps to creating a data strategy

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Email Marketing Blog

Best email subject line ever?

What’s your best ever email campaign? What you consider to be your best email subject line, may not have given you the best results. It might have been something you were really proud of, it was awesome, really really clever, super personalised and emojii-tastic. But did it perform? The subject line is only is part […]

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Data Driven Marketing Blog Email Marketing Blog

8 Super Bowl business lessons

It’s Super Bowl weekend, and it is becoming more and more popular here in the UK. So to celebrate, here are some suggested Business lessons to consider whilst watching the Super Bowl. Gridiron is the ultimate ‘lean start up’ sport. Three attempts to get at least ten yards down the field. If you don’t make […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Data Protection - GDPR Blog Email Marketing Blog Loyalty marketing blog

Data Driven Marketing and Data Protection Seminar

Breakfast Seminar. 14th October at Muckle LLC Newcastle from 8am. Click here to register Websand are delighted to invite you to a Breakfast Seminar about the importance of data to your business. How you can utilise the data you collect to grow your business and the legal issues you need to know to future proof […]

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Customer Segmentation Blog Email Marketing Blog

A story about customer value segmentation

Why customer segmentation is important Does your business apply customer value segmentation?  You probably do but without realising.  Consider the following scene… The phone rings in the bar of a popular restaurant and the proprietor answers: “I’m sorry but I don’t have room for a party of 14 tonight” Two minutes later – he turns […]

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Loyalty marketing blog

Has John Lewis knowingly unsold loyalty?

I think John Lewis are great. The way they treat their staff is great. Their business model is great. They usually live up to their ‘never knowingly undersold’ tag line. However their loyalty program – launched Oct 2013 always seemed an odd fit. Especially one of the key benefits – free tea and cake for […]

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Agile Marketing Data Driven Marketing Blog

Data Strategy Lessons from F1

Data Strategy Lessons from Sport – F1 Sport is a very competitive environment and can be a great source of knowledge to help improve your business, F1 provides some great data strategy lessons. F1 teams make quick data driven decisions.  They collect huge amounts of data and use this to make key decisions during races. […]

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Agile Marketing Data Driven Marketing Blog

Boyhood film of the year and an important lesson

Boyhood is being raved about as the film of the year. It’s got a load of five star reviews, 99% rating on Rotten Tomatoes, and will be a contender at the Oscars. Now that it’s been labelled as a great thing, it has social proof. People will go and see it.

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Email Marketing Blog

Noise

Last Friday we registered for #pitch10, as a result on Tuesday we ended up in the Tsunami of noise that followed as a result of the now infamous email to all entrants that didn’t make it.

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Email Marketing Blog

Websands 4C’s of Lean Marketing

I launched this idea as part of a talk at a Lean North East back in October. This also included historic footage of Lisa Simpson creating the Lean Start Up – but that is for another post and is subject to copyright (see the Duffless episode from Season 4).