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Master the Hot and Cold Customer Spectrum with Email Segmentation ‘Hot’ and ‘cold’ leads are common terms within marketing. Have you ever thought about what they look like? Visualise your marketing as a colour spectrum, with blue on one side, and red on the other. New visitors to your site sit in the blue as […]
Become an awesome email marketer. If you are using email marketing as part of your marketing mix, you want to be the best you can be. You want to be an awesome email marketer. Email marketing is often under-estimated as an effective marketing channel. But it’s actually one of the few marketing channels you have […]