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Customer Segmentation Blog Data Driven Marketing Blog Loyalty marketing blog

The Pareto principle is an email marketers best friend

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Data Driven Marketing Blog

How to apply the 80/20 rule and find the big cheese

What is the 80/20 rule The 80/20 rule has been called a power equation, probably because it works.  If you have a reasonable number of customers (over 1000), and apply the 80/20 rule to your business you’ll find that it works.  80% of the revenue you generate will be from 20% of your customers. It’s those […]