Tag: pareto

The Pareto principle is an email marketers best friend

Post author By Saul Gowens
Post date April 7, 2018
No Comments on The Pareto principle is an email marketers best friend

Tags 80/20 rule, customer pareto, email marketing pareto, pareto, pareto data strategy, Pareto Principle

Data Driven Marketing Blog

How to apply the 80/20 rule and find the big cheese

Post author By Saul Gowens
Post date February 28, 2016
2 Comments on How to apply the 80/20 rule and find the big cheese

What is the 80/20 rule The 80/20 rule has been called a power equation, probably because it works. If you have a reasonable number of customers (over 1000), and apply the 80/20 rule to your business you’ll find that it works. 80% of the revenue you generate will be from 20% of your customers. It’s those […]

Tags 80/20 rule, big cheese, clv, customer lifetime value, pareto