Tag: marketing data strategy

Building your marketing data strategy. A guide for beginners

Post author By Saul Gowens
Post date March 19, 2017
No Comments on Building your marketing data strategy. A guide for beginners

Tags customer lifetime, data strategy, Marketing Automation, marketing data strategy, marketing strategy, what is a data strategy

Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to manage your customer journey like a railway tycoon

Post author By Saul Gowens
Post date September 25, 2016
No Comments on How to manage your customer journey like a railway tycoon

Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage. Complicated in that the journey can involve lots of different configurations […]