Tag: marketing data strategy

Data Driven Marketing Blog Agile Marketing Customer Retention Blog Customer Segmentation Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Building your marketing data strategy. A guide for beginners

Post author By Saul Gowens
Post date March 19, 2017
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Tags customer lifetime, data strategy, Marketing Automation, marketing data strategy, marketing strategy, what is a data strategy

Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to manage your customer journey like a railway tycoon

Post author By Saul Gowens
Post date September 25, 2016
No Comments on How to manage your customer journey like a railway tycoon

Tags Agile Marketing, Creating a Data Strategy, Customer Journey, customer lifetime value, Customer Segmentation, data Driven Marketing, Email marketing, email marketing planning, JP Morgan, Marketing Automation, marketing data strategy, planning your customer journey

Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Six steps to creating a data strategy

Post author By Saul Gowens
Post date August 9, 2015
No Comments on Six steps to creating a data strategy

Tags create effective email programmes, Creating a Data Strategy, Customer Centric, Customer data, Customer Journey, customer retention, Customer Segmentation, data Driven Marketing, data strategy, Email marketing, Marketing Automation, marketing data strategy, marketing strategy, Understanding Customers, Websand