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Building your marketing data strategy. A guide for beginners

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to manage your customer journey like a railway tycoon

Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage. ┬áComplicated in that the journey can involve lots of different configurations […]

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Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Marketing Automation Blog

Six steps to creating a data strategy