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AB Testing for Email Marketing AB testing for email marketing is a regular tactic applied by many, but in our opinion the tactic is often misused. In this blog post we’ll investigate how you can get the best from appling AB testing in your email marketing strategy. Hang around the marketing corner of the internet long enough […]
Building an Effective Email Programme Sometimes you can find the best lessons in areas that are completely unrelated to your business sector. The golf season is now in full swing (sorry). I’m watching The Masters at the moment and it has occurred to me that the process of playing championship golf is a very similar to […]