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Customer Segmentation Blog Email Marketing Blog

Master the Hot and Cold Customer Spectrum with Email Segmentation

Master the Hot and Cold Customer Spectrum with Email Segmentation ‘Hot’ and ‘cold’ leads are common terms within marketing. Have you ever thought about what they look like? Visualise your marketing as a colour spectrum, with blue on one side, and red on the other. New visitors to your site sit in the blue as […]

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Data Driven Marketing Blog Email Marketing Blog

Building a killer Email Marketing Strategy

Make sure you have an Email Marketing Strategy To get the most from your marketing budget, now more than ever you NEED an email marketing strategy. Email marketing is getting more and more sophisticated.  It’s not just about one off newsletters anymore.  It’s about data driven marketing. Sending targeted, highly personalised emails based on the […]

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Agile Marketing Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Marketing your customer journey

Create a marketing strategy for your customer journey When reviewing your marketing plans, reviewing your customer journeys are a great place to start.  If that sounds confusing, simply think about what you want your audience to do, and then see what they actually do. A lot is written about the strategic importance of understanding your customer […]