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Data Protection - GDPR Blog

Getting GDPR ready. The fog around consent

Getting ready for GDPR consent To help our customers and users, I’m on the road to becoming a Professional practitioner of GDPR.  The course is being operated by the IDM (Institute of Direct Marketing), which is the educational and training side of the DMA (Direct Marketing Association) here in the UK. From my time sitting […]

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Data Protection - GDPR Blog Email Marketing Blog

Collecting consent – notes on GDPR

Collecting Consent Opening notes on Collecting Consent Collecting consent is a huge challenge as everyone prepares for GDPR. It’s a complex field and different for each business based on product/service they offer, their current practices, how they process data and their existing audience. GDPR is not a small undertaking. It’s incredibly frustrating and disappointing that […]

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Data Protection - GDPR Blog

GDPR Compliance – The nightmare after Xmas

GDPR is coming soon, only one Christmas to go If anyone ever bothers with an annual PEST analysis outside of school. GDPR compliance is the most PEST of all PEST analysis in recent years. If I was Robocop I’d be telling you (at the time of writing) you’ve got 132 days to comply. In reality, […]

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Data Protection - GDPR Blog

What you need to know about GDPR

What you need to know about GDPR The timeframes on the implementation for GDPR are really tight.  It’s taken several years to get to this point (July 2017), but confusion still exists.  So here’s a list of what you need to know about the GDPR and what is still up in the air. What is GDPR […]

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Data Driven Marketing Blog Data Protection - GDPR Blog

A beginners guide to GDPR Data Protection Update

GDPR Data Protection legislation update The data protection legislation in the UK hasn’t changed since 1998, that going to change soon with the introduction of new GDPR data protection legislation (General Data Protection Regulations). You’ll have probably received an invite to a seminar from a professional services firm to explain the legalities behind GDPR. By […]

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Data Protection - GDPR Blog

GDPR Data Protection Update part 2 – using data

[vc_column width=”5/6″]The new Data Protection update (GDPR) has been published (May 2016), but will take two years to come into effect. That gives all businesses that collect or use data to get prepared.  And you will need to be ready as the penalties have been significantly increased. With these changes, data protection and marketing opt-in has […]

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Customer Retention Blog Data Driven Marketing Blog Data Protection - GDPR Blog Email Marketing Blog

Why you shouldn’t fear the email unsubscribe button

Don’t fear the unsubscribe. As a marketer it’s easy to fear the unsubscribe link.  But don’t worry, it’s not the number of people that have signed up for your email marketing that’s important.  It’s always been the number of customers that actually ‘give a damn’ that count. The size of your audience really doesn’t matter, […]