Websand
Why you need eCommerce Marketing Automation Are you running a small business? The chances are that you feel overwhelmed managing some tasks. According to the Alternative Board, more than 70% of small business owners feel overwhelmed with simple repetitive tasks. This does not come as a surprise. Entrepreneurs often have a lot on their plates, […]
The importance of Customer Retention Software It is an old adage in the world of business that retaining customers is more beneficial than attracting new customers. 61% of businesses cite customer retention as their biggest challenge, and this is why it is so important to make sure you improve the way you are able to […]
Post updated 20 April 2022 Marketing shouldn’t be a question of SEO or Email marketing. But I understand why some folk think like that. Both are marketing functions, but require very separate skill sets. Like Email Marketing, SEO is an area which is constantly evolving and needs a specific level of expertise and effort to […]
Why should you switch to Websand from Mailchimp? Before we start, we are not about to mud sling. It’s not classy, and it’s not helpful. Instead, we humbly suggest you consider alternatives when choosing an email marketing provider. And email marketing is not dead as some would have you believe. Email is still the primary […]
3 easy steps to create a show-stopping email marketing plan After all the furore about the programme switching channels, the latest series of The Great British Bake-Off has come to an end. We may have missed Mel and Sue’s naughty innuendos and Mary Berry’s ‘sheer perfection’, but the public enjoyed the new version anyway. We’ve all imagined […]
Just how easy is it to migrate your email list? If I asked you why you use your email marketing provider, what would you say? Because you need to start email marketing and you chose the first one you found on Google? Did you inherit it from your predecessor? You didn’t know there were others […]
Why email marketing automation is so important We’ve all attended seminars, workshops, conferences, and online discussions, which focus on improving customer retention, boosting engagement, and getting those all-important recurring sales. And you probably need an extra hard drive just for all of those e-books and checklists promising to demystify email marketing. We’re told the importance of […]
GDPR Data Protection legislation update The data protection legislation in the UK hasn’t changed since 1998, that going to change soon with the introduction of new GDPR data protection legislation (General Data Protection Regulations). You’ll have probably received an invite to a seminar from a professional services firm to explain the legalities behind GDPR. By […]
Solve your marketing headaches Finding the right tools for your business can be tough. It’s really easy to invest in the wrong tool, especially when it comes to making software decisions. You need to think through the problem from the user and customer perspective before you take the jump, otherwise you’ll be taking a leap […]
[vc_column width=”5/6″] How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will be the key to your success. But it’s a daunting task. There are so many different systems available. And there’s so much you need to learn. So you […]
[vc_column width=”5/6″] Your Marketing ROI This post is about improving your marketing ROI, and that’s really important because whenever your marketing ROI is growing then you are usually onto a winner. But the truth is your marketing ROI will be different for each of the channels you use within your marketing activity. It takes time, […]
Manage customer retention and stop your customers exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you 5x less to retain a customer rather than acquire a new customer. So what do you do about retaining your existing customers, do you manage customer retention? Do you have a […]