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Agile Marketing

How to create context marketing and make your results skyrocket

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Customer Loyalty Marketing Blog Customer Retention Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

Win repeat customers – why collecting emails at Point Of Sale can help

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Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Why you should think about customer abandonment not cart abandonment?

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Data Driven Marketing Blog

4 Ways Ecommerce Brands Can Integrate Their Marketing Channels

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Customer Loyalty Marketing Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

Getting the right plan in place for Black Friday Email Marketing

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Data Protection - GDPR Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog Net Promoter Score Blog

Using Zapier integrations to connect your customer data to Websand

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Data Driven Marketing Blog Email Marketing Blog

Dark Art of SEO and how it applies to email marketing

Dark Art of SEO and how it applies to email marketing Email marketing is a great way to keep in touch with your customer base. Sending the right email at the right time puts the customer in control of their buying. Which makes you a lovely business, instead of an annoying one. You’re like a […]

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Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog

Why should you switch to Websand from Mailchimp?

Why should you switch to Websand from Mailchimp? Before we start, we are not about to mud sling. It’s not classy, and it’s not helpful. Instead, we humbly suggest you consider alternatives when choosing an email marketing provider. And email marketing is not dead as some would have you believe. Email is still the primary […]

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Data Driven Marketing Blog Email Marketing Blog

3 easy steps to create a show-stopping email marketing plan

3 easy steps to create a show-stopping email marketing plan After all the furore about the programme switching channels, the latest series of The Great British Bake-Off has come to an end. We may have missed Mel and Sue’s naughty innuendos and Mary Berry’s ‘sheer perfection’, but the public enjoyed the new version anyway. We’ve all imagined […]

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Data Driven Marketing Blog Email Marketing Blog

migrate your email list

Just how easy is it to migrate your email list? If I asked you why you use your email marketing provider, what would you say? Because you need to start email marketing and you chose the first one you found on Google? Did you inherit it from your predecessor? You didn’t know there were others […]

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Email Marketing Blog Marketing Automation Blog

Why email marketing automation is the ultimate way to 1-UP your business

Why email marketing automation is so important We’ve all attended seminars, workshops, conferences, and online discussions, which focus on improving customer retention, boosting engagement, and getting those all-important recurring sales. And you probably need an extra hard drive just for all of those e-books and checklists promising to demystify email marketing. We’re told the importance of […]

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Data Driven Marketing Blog Data Protection - GDPR Blog

A beginners guide to GDPR Data Protection Update

GDPR Data Protection legislation update The data protection legislation in the UK hasn’t changed since 1998, that going to change soon with the introduction of new GDPR data protection legislation (General Data Protection Regulations). You’ll have probably received an invite to a seminar from a professional services firm to explain the legalities behind GDPR. By […]

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Data Driven Marketing Blog

Use the right tools to solve your marketing headaches

Solve your marketing headaches Finding the right tools for your business can be tough.  It’s really easy to invest in the wrong tool, especially when it comes to making software decisions. You need to think through the problem from the user and customer perspective before you take the jump, otherwise you’ll be taking a leap […]

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Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

How to improve your email marketing automation using video games

[vc_column width=”5/6″] How to improve your email marketing automation using video games You’ve read dozens of blogs about marketing. And you already know that email marketing will be the key to your success. But it’s a daunting task. There are so many different systems available. And there’s so much you need to learn. So you […]

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Agile Marketing Data Driven Marketing Blog Email Marketing Blog Marketing Automation Blog

Create a winning marketing ROI – PPC vs Email Marketing

[vc_column width=”5/6″] Your Marketing ROI This post is about improving your marketing ROI, and that’s really important because whenever your marketing ROI is growing then you are usually onto a winner. But the truth is your marketing ROI will be different for each of the channels you use within your marketing activity.  It takes time, […]

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Agile Marketing Customer Loyalty Marketing Blog Customer Retention Blog Customer Segmentation Blog Data Driven Marketing Blog Email Marketing Blog Loyalty marketing blog Marketing Automation Blog

How to manage your customer journey like a railway tycoon

Taking control of your customer journey If you are running a fast moving business or collecting a lot of data, then marketing automation is probably your only option to manage your customer journey. Customer journeys can be both complicated and complex things to manage.  Complicated in that the journey can involve lots of different configurations […]

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Customer Retention Blog Loyalty marketing blog

Manage your customer retention – don’t let your customers exit

Manage customer retention and stop your customers exiting. New business doesn’t always mean new customers. The usual statistic rolled out is it costs you 5x less to retain a customer rather than acquire a new customer.  So what do you do about retaining your existing customers, do you manage customer retention? Do you have a […]

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Data Driven Marketing Blog

Increase your email marketing success through happiness

The search for marketing happiness. Increasing your email marketing performance will make you happy.  And the fact that people have responded positively (by opening) and financially (by spending money with you) means that they are happy too.   The happiness equation Last week I came across a podcast which featured the author of a book […]

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Customer Segmentation Blog Email Marketing Blog

Is Santa the best direct marketer ever?

Santa is an awesome direct and data-driven marketer. Santa is the best direct marketer ever.  Yes, he’s a bit old skool, but he’s got a tried and tested process.  Monitor behaviour, segment based on goodness, deliver greatness once a year. If you are going to be the best, then it’s a good idea to learn […]

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Customer Retention Blog Data Driven Marketing Blog Data Protection - GDPR Blog Email Marketing Blog

Why you shouldn’t fear the email unsubscribe button

Don’t fear the unsubscribe. As a marketer it’s easy to fear the unsubscribe link.  But don’t worry, it’s not the number of people that have signed up for your email marketing that’s important.  It’s always been the number of customers that actually ‘give a damn’ that count. The size of your audience really doesn’t matter, […]